The technique of SEO is never static and this is basically because the algorithms of most search engines and the behaviour of users are perpetually changing. That is why new SEO Dubai trends and technologies will emerge as we progress to the future, which businesses must adapt to remain relevant and competitive. That is why knowledge of these trends is necessary for achieving the goals. Discover emerging SEO trends including voice search, AI, automation, video content, and local SEO. Learn how to adapt your strategy for future search algorithms and user behaviour.
Voice Search Optimization
– Currently, voice search is still prevalent and will continue to grow as estimates suggest that by 2023, 50 % of all the searches done will be via the voice search feature.
– In as much as only a small percentage of the searches made via voice search queries are precise, the key focus should be on the natural language queries, long-tail question-forming words, and conversational tone.
– Every content should be structured so that it aims to be selected as a featured snippet to increase the likelihood of appearing in voice search.
Artificial Intelligence and its subset Machine Learning
– Search engines apply AI and ML to comprehend content, quality, and users’ purpose and signals.
– They can assess the volume and identify the data’s authority, relevance and usefulness at a much faster pace than humans.
– For this reason, SEOs must create useful, relevant and long-form content that answers the user’s query to rank well with the AI/ML algorithms.
Automation Tools
– Tools that can be used to perform functions such as reporting and analytics, as well as technical optimization, content development and link building, are getting more sophisticated.
– These tools assist SEOs in working smart in their practice and address strategy-driven efforts.
– However, there is the argument that with an increase in this technology, there is a need to be keen regarding the quality of work provided.
Videos and Interactive Content
– Moving texts, videos, and AR/VR content and other forms of interactive elements are more effective for users and search engines.
– There are other ways to increase video SEO, including using transcripts, keywords and the most appealing visuals on the video.
– Opinions like quizzes, assessments, and calculator content also engage the users and capture their details.
Local SEO
– A study shows that over 50% of all searches contain local information, which is why local SEO must be noticed.
– Proper management of Google Business Profile, reviews, local content, citations and GMB posts contribute to local presence.
– It is also important to note that the accuracy of location data and link building at the local level also influences the ranking within the local pack.
Core SEO Best Practices
While emerging trends impact SEO, core best practices remain key:
● Optimised, mobile-friendly websites
● Erase the waiting time and page load time for a good user experience
● Good quality backlinks and minimised toxic links
● This means that it focuses on both head terms and long-tail keywords.
● Creating informative and useful content that is regularly updated
● Schema markup implementation
● Strong technical foundations
Wrapping Up
With the increase in the sophistication of search engines, SEO has to become broader, better and more specific in its approach to deliver actual values to the users. Businesses that can respond positively to the new environment of SEO with the help of the leading digital marketing company will be able to capture more market share.
