SEO is more than simply Google. With 3 billion searches each month, YouTube is one of the most widely utilised search engines in the world, thus you should optimise for it as well. In order to improve your YouTube videos and improve your ranking, you should start constructing a YouTube SEO for musicians checklist if you are already optimising your videos.
SEO for YouTube is sadly underused. However, you need to step it up and concentrate on YouTube SEO if you want to raise the rankings of your YouTube videos. Not sure where to start? We have put out a YouTube SEO Checklist with all the recommended techniques. So let’s get started without further ado.
Find keywords for videos
Finding keywords for videos is as simple as it gets. As an illustration, suppose you run the “The Gent” men’s grooming or fashion channel on YouTube and are curious in the kinds of videos viewers are looking for.
You can just search for “how to tie a knot” on Google to see all the videos and articles that are included on the SERP (Search Engine Results Page).
To get a better idea of the video you can generate with this keyword, have a look at some of the videos and articles listed on the first page.
Predict Upcoming Trends
Predicting emerging trends for YouTube can be challenging. The good news is that YouTube doesn’t depend heavily on trends; if your content is worthwhile, you will get found. You should still make an effort to anticipate developments, though.
For instance, you might be aware that a well-known fragrance manufacturer is getting ready to introduce a new line of items. If you want your channel, The Gent, to stay ahead of the game, you should contact the brand and request some samples.
By doing so, you can write product reviews ahead of your rivals, giving you an advantage and a head start on views.
Get Motivated by Competitors
Being innovative might be beneficial for your channel, but occasionally your rivals will come up with concepts that will astound you. The dance YouTube channels serve as the best illustration in this situation.
Have you seen Tim Milgram and Matt Steffanina’s videos? These dance YouTubers are among the most well-known. Their content frequently aligns nicely with one another, and they continually encourage one another.
You should take ideas from your competitor’s post and add your own spin if you want to be relevant on YouTube.
Search for keywords on YouTube
What better tool there for conducting keyword research for YouTube than YouTube itself? You may use YouTube for keyword research in three different ways:
YouTube suggestions for searches
Report from YouTube “Traffic Source: YouTube search”
low-stakes keyword phrases
“Traffic Source: YouTube search” on YouTube Report
You can see all the terms that YouTube users have used to find your videos in the “Traffic Source: YouTube search” report on YouTube. Go to the YouTube channel’s Traffic source section and select YouTube search.
You’ll discover a list of the search terms people used to find your videos. While you may have already used some of the specified keywords, you will also discover ones that you haven’t yet.
“Traffic Source: YouTube search” on YouTube Report
You can see all the terms that YouTube users have used to find your videos in the “Traffic Source: YouTube search” report on YouTube. Go to the YouTube channel’s Traffic source section and select YouTube search.
You’ll discover a list of the search terms people used to find your videos. While you may have already used some of the specified keywords, you will also discover ones that you haven’t yet.
Low-contingency keywords
When you have a list of potential keywords, choose the one with the lowest SERPs. Because there is less competition when there are fewer search results.
Type the terms in the Google search engine, compare the number of search results and choose one with lower competition.
Use Keywords in The Video Title
Will you be satisfied if you go to a store and ask for ice cream but instead get a box that says doughnuts all over it? You’ll be let down, I’m sure.
Similar to this, people need videos with the same title when they search for terms like “How to bake a cake” or “How to improve my YouTube ranking.”
You can see that the title of the film and its intended use are included in the search results on YouTube mentioned above. Make sure your YouTube title is informative and contains the right keywords.
Along with relevant keywords, your YouTube video’s title needs to be short and snappy. Be somewhat click-baity, but be sure you give the audience pertinent information.
Improve the descriptions of your YouTube videos.
What the video is about is described in the YouTube description. To better comprehend your video, Google and YouTube searches both make use of the video description.
Additionally, if you want to rank higher, you must optimise the descriptions of your YouTube videos. Here are some strategies for achieving that.
Publish High-Retention Videos with High Product Value
You must create films with a high audience retention rate if you want to grow your YouTube channel. But how exactly do you do that? Here are several examples:
Your click-through rate (CTR), which measures how many viewers click on your videos after searching for your keywords, needs to be raised. You need a compelling YouTube intro, a clear, educational, and creative video thumbnail, as well as a strong video title, to increase the CTR.
The next step is to request likes, comments, and channel subscriptions from viewers. After someone watches your video and leaves a comment, YouTube interprets this as a positive signal and elevates your video’s position. Additionally, you ought to respond to comments, as this increases engagement.
Make sure your video is valuable above anything else. Viewers are more likely to enjoy something if you provide more information or fun. This indicates that the likelihood that your audience will watch your video through to the conclusion increases, generally speaking, with the quality of your video.
The title and description are not the only factors in video SEO. Video tags are extremely important for growing YouTube content. You can see that the primary keyword in the aforementioned example is “video maker.” Additionally, make sure that the title, description, and video tags contain your keywords.
As a video tag, include your primary keyword.
Make extensive use of the primary keyword.
Utilize auxiliary and associated keywords.
Improve closed captioning (Video Transcript)
Closed captions aren’t used nearly as much as Video tags. And when they are used, users frequently employ erroneous automatically generated captions. Closed captions present a tremendous potential to better improve your content if they are used properly for this reason.
Additionally, closed captions are picked up by YouTube and guarantee that your visitors understand exactly what you are trying to convey. Mentioning keywords in your video will increase your rating.
Creating a script for your video in advance is the best approach to add closed captions. It is useful for both closed captioning and video recording.
Make Your Video More Visible on Other Social Networks
Even if your product is excellent, you still need to advertise it effectively. In a similar vein, you must make sure to advertise any new videos you produce.
You can post your films on other social networking networks including Instagram, Facebook, Twitter, and TikTok. Here are some pointers for accomplishing it.
You can distribute YouTube video material via Email.
By posting the URL, you can share your videos on Facebook.
Share excerpts, teasers, or trailers from your videos on social media sites like Facebook and Instagram.
To get high-quality visitors on Q&A websites like Quora and Reddit, include links to your videos.
Add video embed codes to blog posts. Ensure that it is pertinent and linked.
Never stop refining your work
The content that has previously been published on your YouTube channel can be optimised. There are many ways to enhance your material, from changing the custom thumbnail to including video tags. Keep levelling up, then!
What to do after publishing?
Make sure to include video cards or end screens when publishing a video. If viewers can watch your films in a row in a binge-style, you’ll attract more and more subscribers.
You must advertise the videos on various social media platforms after they have been published. Get people to watch your videos. In addition to advertising videos on social media, you can work with other YouTubers to get the widest possible audience.
FAQs: Checklist for YouTube SEO
Is YouTube SEO possible?
Yes, there is YouTube SEO. After Google, YouTube is the second-largest search engine on the planet. You must make your videos search engine-friendly for YouTube.
How do you use YouTube for SEO?
To perform SEO on YouTube, you can adhere to the checklist we gave above. Find video keywords, produce videos of a high calibre, make use of compelling video descriptions, titles, and thumbnails, optimise your video tags, and, most importantly, increase viewer retention.
Want to be more prominent? Start producing unique, sincere, and valuable videos.
What is an SEO checklist?
Our SEO check list for YouTube is available. It possesses all the qualities you need to watch out for.
What tools do you employ for YouTube SEO?
There are few tools available for YouTube SEO. However, Google’s free Keyword Planner is one option. Tube Buddy is a useful resource that you may utilise if you want to conduct in-depth study. Small companies trying to grow their YouTube channel and want to gain organic YouTube views can consider VidIQ.
Also Read- how i promote my YouTube channel 10 magical tips
