Website owners want to optimize their website’s performance. However, it can be difficult to know which performance factors best represent how a site is performing.
This topic may be of interest to anyone who has created a website or is interested in tracking its performance.
First, understand which metrics are most useful in determining how your website is performing.
We’ll be looking at important website success metrics in this article:
- Number Of Visitors
Visitors are the most important metric to measure how engaging and attractive your website is.
You need to get traffic if the number is not high enough.
You can rank your content on search engines to increase traffic to your site. You can also get backlinks. These are links to your website that are posted on popular websites with the same audience as you.
Running ad campaigns via Google Ads, Facebook or other social media platforms can help you attract more people.
You should measure the number of visitors to your website if it is already well-established.
Return visitors are people who have visited your site at least once. It is important to have a lot of return visitors because it indicates that your content is engaging.
You can’t get a lot of returning visitors if you don’t have many.
Make more engaging content, such as infographics or videos.
You can add more products to your online store, or make existing product pages more appealing with more copy, product images, and videos.
Target a more specific demographic in your advertising campaigns.
- Bounce Rate
It happens all the time.
A user finds a website via a search engine such as Google. The person visits the website and sees that it does not have the information, products, or services they are looking for.
Maybe they think the site is boring. After a few seconds of browsing, they click on the Back button.
This is called a visitor that has bounced. A bounce rate is the ratio of bounced visitors to total visitors.
A high bounce rate can affect your website’s SEO ranking. It can also make it appear lower on search results. This can lead to a significant drop in traffic.
This issue can be solved by visiting your Google Analytics page to see which pages have the highest bounce rates.
There are two things that you can do to reduce the bounce rate.
Your website can be enhanced to increase engagement and keep visitors on the site longer.
To attract more people to your site, you can improve your audience targeting.
- Average Pageviews Per Session
This is the best metric to use to determine how interesting your website is. This average pageviews/session metric indicates how many pages your website visitors have viewed.
If you have an e-commerce site, for example, you want your customers to be able to view as many products as possible. Average page views of 5 pages mean that most people look at 3 products. The homepage and product category pages are the first two pages.
This metric can be improved by adding as much engaging content to your website as you can.
It is important to remember that a high average pageviews/session score does not guarantee that you will get many subscribers or customers. However, it can be a good indicator. Visitors are more likely to visit your site if they have seen more pages.
- Duration Of The Session
It is simple to understand the session length metric. This metric calculates the amount of time that a visitor spent on your website. This metric, similar to average pageviews per session, is a great indicator of how engaging your website is. This metric is higher if your website receives more clicks.
If your website is not based on interactions, session duration won’t be a reliable metric. Google Analytics will close a session if a user isn’t active for more than 30 minutes (i.e. they aren’t clicking).
Session duration can be an indicator of how interesting people find your website if your website is solely focused on selling the products and services it sells.
However, visitors may not click on many pages if they read long blog articles or watch videos on your site. This metric would not be reliable in measuring engagement.
