As we live in a fast-paced world, we want everything digitized from shopping to payments. This craze has taken us to the creation of digital assets. Non-fungible tokens have taken the limelight in recent times. As the craze for digital assets increases, the opportunity to invest and start a business around it increases.
The crypto world is growing into a multi-trillion-dollar industry. Every generation comes across a major investment opportunity, an investment that could take them from rags to riches. For baby boomers, it was real estate, and millennials made it with the share market. The biggest investment opportunity for Gen Z is the crypto market.
All new technological developments will face criticism and skepticism, but leading brands such as Walmart, Hennessey, Balmain, Twitter, and Barbie have established their presence in the crypto trade.
What are NFTs?
NFTs or Non-fungible tokens are digital assets. They have their signature, which means they have been marked with a code to differentiate them from replicas. The ownership of these digital assets is held securely in a blockchain platform.
NFTs are unique and have a verifiable identity. Let’s say, for example, a mother has given birth to identical twins. No matter how identical the twins are, the mother can still differentiate between her children based on subtle differences and mannerisms. No two human beings can be similar in all aspects. The same goes with non-fungible tokens. Each NFT is unique in its way.
Anything can be minted into an NFT as long as it can be digitized. It comprises artwork, photos, videos, music, real estate documents, and even tweets. What can be made into an NFT is solely based on its creator’s imagination.
NFTs worth over 150 million U.S. dollars have been sold in under 30 days as of Jan 15th, 2022. NFT sales have grown by 131 times in a year, which averages $2 billion in sales. The most expensive NFT ‘Pak’s “The merge”‘ sold for 91.8 million dollars. Though NFTs can sell in millions of dollars, roughly 50% of all NFTs are below $200. This price makes it a relatively feasible investment for the general public.
NFTs have the potential to expand exponentially and into every industry. At present, the industries that widely use NFTs are art, fast food, and fashion. This is the seedling phase. NFTs will branch into all types of businesses.
Why are marketing services essential for an NFT holder?
The Decentralized Finance industry is fairly new. News of fraud and theft surrounding this industry has put investors’ minds under duress. Investors have lost more than $14 billion to scammers. This has forced the buyers to take a step back.
NFT marketing companies not only promote but also build trust among the public. They focus on building a healthy community around crypto.
Any business that wants a bite of the NFT trade should choose the best NFT marketing agency. This agency will get the word out about their NFT and build a consistent client base.
NFT marketing services include:
The best NFT marketing agencies have done their market research. Their NFT promotion solutions are customized strategies according to your target audience.
1. NFT SEO
Any business with an online presence needs to be at the top of the google search or at least within the first page when a relevant keyword is searched. This is a vital role carried out by NFT marketing companies.
If an NFT is to be sold and bought, the trade volume needs to be high to decrease the waiting period. A strong SEO strategy highly influences the increase in purchase rate.
2. Building a community
Building a community from the seed is hard work and cannot be achieved by everyone. Even the ones with a huge fan following sometimes fail at building a genuine community. The role of an NFT marketing company is to build a large community for your NFT brand and to keep broadening this community.
Best NFT marketing agencies know that promoting an NFT is like building a brand with a loyal customer base. They do that by having a clear-cut social media marketing strategy as most crypto-related discussions happen on Twitter, Reddit, and Discord.
Decisions to buy and sell are taken based on the contents of social media. A brand in this digital world is majorly built using social media. Best NFT marketing solutions also involve a strong social media presence.
3. Expand audience research
Best NFT marketing companies in the USA focus on their target audience and try to infiltrate and expand into the general public by researching new audiences or possibly potential customers. Ranging from art collectors and content creators to entrepreneurs.
4. NFT Giveaways
Everyone loves free stuff. Who doesn’t fall for giveaways? One of the best NFT marketing solutions is giving one of your NFTs for free to gain traction towards your platform and the other NFTs you possess. This strategy also helps create brand awareness and familiarizes your product among investors.
5. Crypto Influencers and Public Relations
It is the era of influencers. It is crucial to use the influencers who have your target audience as followers. NFT marketing services involve being in good relationships with these influencers who will come in handy to promote your brand.
Press and media can either make or break your NFT project. They help to familiarize the concept and thereby build trust. For example, Snoop Dogs NFT bids went as high as 108 thousand dollars. This is the power of influence that popular people have over their fans/followers.
6. Make your brand unique
NFT marketing agencies help you to create something new and unique. Being a pioneer in this industry will get you noticed. People prefer to spend for a brand even if they get the same product quality elsewhere at a lower price. Building a sustainable brand means you need to offer something that no one else has. Your product will be the first to be noticed, and you will stand out. Even if another replicates your product, it will not matter as your brand would’ve already been edged into people’s minds.
It doesn’t matter who you are. You can be a budding business or a well-established business. You can be a struggling artist or the Kardashians. Anyone can profit off this NFT frenzy, but everyone needs the Best NFT marketing solutions provided by the Best NFT marketing company.
You might not know, but everyone rich and famous has their own Public Relations team. You need to get the best team from the best NFT marketing agency that you could get.
Most cryptocurrency marketing agencies will promote NFTs as well. Crypto marketing companies focus on all digital assets. This will help you if you want to start with NFTs and diversify.
The bottom line is that you cannot do everything. You have experts who can do the work for you while you reap the rewards. So get yourself an NFT marketing company and aim higher.