This relentless hunger for newer advancements has taken the planet of internet and website development by storm. With the arrival of mobile technology, people have been shown to bend towards using devices like smartphones, tablets, and laptops. It wouldn’t be wrong to mention that mobile technology has become ingrained into our daily lives.
According to the Meeker 2018 Internet Trends Report, the time spent on mobile engaging by a mean user has sprung to three .3 hours a day! Therefore, it becomes an enormous responsibility for website developers to make websites that will be accessible from any mobile device. An adaptive website can play an important role in that regard.
A mobile-friendly website ensures that a moment’s access to the specified information is provided to the user no matter his location and device in use. Then, it’s important for us to know what exactly may be a mobile-friendly website and the top reasons why a mobile-friendly website may be a necessity.
So, with none further ado, let’s dive in!
What is a Mobile Responsive Website?
A mobile-friendly website may be a website designed and developed to display content on any device, no matter the dimensions of a specific device.
Optimizing the website for mobile devices makes it much easier for users to navigate and consume content on their mobile devices, tablets, or laptops.
In other words, a mobile website adjusts to the dimensions of the screen and slots in the resolution of the mobile devices that visitors are using.
What this does is, helps to form the website more accessible and therefore the user can attend the specified section of the website in a matter of seconds.
An optimized mobile website’s interface and content are formatted in such a way that the website is easier to navigate, and will also optimize your website to work on touch screens.
What does it mean when an internet site is Mobile-Friendly?
According to 91 percent of mobile users, access to content is crucial for determining whether the website is worthwhile for interaction.
- Not a mobile-friendly website or
- Mobile-friendly website
This simply means your website’s bounce rate will spike if users don’t find what they’re trying to find.
When an internet site is Mobile-friendly:
- The text is easier to read for users
- They can easily navigate through the website
- The website looks aesthetically great
ACCORDING TO GOOGLE, 61% OF USERS ARE UNLIKELY TO RETURN TO A MOBILE SITE THEY FOUND DIFFICULT TO NAVIGATE, AND 40% VISIT A COMPETITOR’S SITE INSTEAD.
- 57 percent of the people wouldn’t recommend a business with a nasty mobile site.
- 40 percent of the visitor turns to a competitor’s website after they need a nasty mobile experience.
- In a survey of adults, 23 percent cursed at their phones when a site didn’t work.
These are important insights that scream just one thing: “BUILD A MOBILE FRIENDLY WEBSITE!!”
Why is it Important to Create a Mobile-Friendly Website?
Building and having a mobile website can create an enormous impact on your business.
Over quite a year ago, the number of mobile users exceeded the utilization of desktops to browse the web.
Mobile-friendly website graph:
This is a crucial fact as today, quite half the web traffic comes from mobile devices.
This makes mobile-friendly websites the most important reason for your business to consider them since most of your customers will use their mobile devices to access it.
Google itself says that it gives preference to the mobile-friendly version when it involves indexing an internet site.
A responsive mobile-friendly version of your existing website will not only benefit your business but will also provide numerous benefits.
Must Read: Why Mobile Friendly Website is Important?
How does a Mobile-Friendly Website help Businesses?
To begin with, how it helps businesses, it’s important to understand the gravity of this situation.
Mobile Devices drive quite 52 percent of online traffic and account for nearly 2 of each 3 minutes spent online.
You may read: How to Earn Money from Google?
Here are the advantages of a mobile-friendly website:
1. Increased Website Traffic
The growing number of mobile users provides an excellent opportunity for businesses to draw in an enormous number of consumers to their sites by ensuring an impeccable mobile experience for them.
Google’s algorithms are designed to seek out whether an internet site features a mobile-friendly website design or not.
If not, it’s less likely to point out your website on top of the search results if there are websites in your competition that have an upscale mobile experience.
No matter how good your content could also be, Google won’t help your cause.
This will drastically drop your rankings within the search engines and you’ll be left far behind your competition.
It’s all uphill from that standpoint.
So it’s better to create a mobile-friendly website and make sure that visitors get what they need seamlessly.
This will not only assist you to gain authority on search engines but also you’ll receive a surge of latest visitors.
2. Enhanced User-Experience
User experience is vital here.
[click_to_tweet Tweet=” by providing visitors with an easy-to-navigate mobile site with high-quality content and ease of access, you will improve the user experience greatly.” quote=” by providing visitors with an easy-to-navigate mobile site with high-quality content and ease of access, you will improve the user experience greatly.”]
The average visitor is likely to visit your website on a smartphone or tablet and search for the products that you sell.
As a result, companies must be ready to respond both to desktops and to mobile devices by having a mobile-friendly website.
Better User Experience = Higher SEO Ranking
So, it’s quite essential now to figure on providing a far better mobile website experience to the visitors and improve your SEO ranking.
3. Increased Conversion Rates
Your website is experiencing increased traffic, which means you have the opportunity to interact with your target customers through appealing content and mobile-friendly website design.
This will assist you to get more qualified leads.
More and more people will come and visit your website as you begin to grow on search engines, and once you provide them with a far better user experience, you’ll manage to spice up your conversion rates also.
Let’s face it.
Mobile users are the majority of people shopping online.
They are in constant look for products and services as they surf through the web.
If businesses such as you don’t provide them with convenient navigation and content that they’re trying to find, you’re setting your business to lose both existing and potential customers.
For them, your competitor’s website is that the next stop.
Remember, you build an internet site to assist online users to find your business easily.
Magic happens once you build an internet site for your customers – increased traffic, higher customer conversion rate, and positive ROI – your business will bloom.
4. Bounce Rate Reduction
It might sound harsh, but the truth is:
It’s easier for mobile users to press the rear button and move onto a subsequent website than trying to work out your website.
Once a user is on your website, you ought to attempt to engage with him as long as possible. You can drastically reduce your bounce rate by making sure your website is mobile-friendly and delivering content that is made specifically for the user.
With an intuitive experience, you’ll successfully engage together with your visitor and attract an extended session on your website.
A mobile-friendly website makes the visitor engage together with your brand – an excellent marketing strategy in itself.
The significance of Page Load time is often neglected by no means.
This can have a significant impact on your website’s conversion rate.
Your website’s conversion rates can drop by seven percent when the page load time is delayed by one second!
Still not surprised?
You should pay close attention to the speed of your website when optimizing it for mobile devices.
Better the Speed, Better the User Experience.
Bounce Rates should be lower as a result of a better user experience.
5. Increased Customer Loyalty
Want to realize customer loyalty?
Build a mobile-friendly website MORE for the customer and fewer for the brand.
Customers realize your effort and your reputation increases when you have a mobile-friendly website that is responsive and has smooth navigation.
This improves the brand image by an enormous factor.
A satisfying website experience, especially on mobile, builds trust together with your customers and establishes brand authority.
The number two factors that determine the market winner in this continually growing mobile world are portability and speed. Without a good user experience on your website, you will surely lose market share.
Mobile-friendly websites go beyond just designing a beautiful responsive design, they are meant to provide the customer with the services he wants out of their mobile website without any hassle.
When it comes to offering a website experience, businesses need to ask tough questions – a strategy that will keep them competitive for years to come.
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Get in touch with me if you realize you have to need help from an Expert. I’m here to assisting you. Google Certified Digital Marketer & Web Developer.