Do you know what is the importance of a good website?
For starters, it is important for a business to have a website.
Because in today’s digital era the only way to stand out of the crowd is to do something different. And this also increased the importance of a website.
With a good website, it gets easy for a business to establish because it does not require a physical presence.
If you want to show your product online you just need to run a marketing campaign in a specific area.
So that people will have access to your services online, while they are still at home.
If you have a business but don’t have a website, you may be missing out on many best opportunities.
With a website, you can try different marketing strategies for your business. It will also be able to track your business progress at a much perceptive level.
With platforms like forums, social media, and pay-per-click advertisement you can boost the credibility of your business.
There are also some plugins that can increase your website performance.
Here are some reasons for the importance of a good website-
i). What does a website do for your business?
Website can help your customers find you shop or marketplace easily by giving directions.
It also increases a chance of you representing your customers on your website with testimonials and feed backs.
You can tell people why your product is best for them and what other people are liking it for.
In today’s time where everyone is so busy. There is no way that people just visit your shop and see your product descriptions, color, size, etc.
You can provide all the descriptions simply on your website.
This would save time for your audience. And also they will prefer to buy from you rather than to visit a shop themselves. That’s why people are now understanding the importance of having a website.
When you make your audience lifestyle easier with your product/service your business can get word of mouth opportunities.
Apart from giving credibility to your business having a website can also make a good impression for your company.
It can also help your customers to stay updated to new innovations related to your work. Having a website will enable a 24/7 support system for your customers which increases brand loyalty and engagement.
Small businesses can make the most out of this opportunity. For an e-commerce business, it is necessary to have a professional and functional website. As 88% consumer products Pl look for information about the product before purchasing it.
Email Marketing by creating a lead magnet is also an essential part to build an online business
So a website could be a way of approaching your customers to buy your product online.
There are also some resources where you can learn how to make money online.
You can also start your own Website Freelancing Business.
ii). Importance of a website in marketing
A website can serve as a backbone for your business. For every piece of information you provide or advertisement run your audience will be diverted to your website.
That’s why it has important that your website should deliver a clear idea about your brand or product/services you offer.
Like in the case of social media marketing, you run ads related to your products. But you also provide a link with them which will lead your potential customers to your website. So that they could understand what your product is.
Your website acts as your base where you redirect customers. So, it really helps to decide whether they want to purchase and can learn more about the services you offer.
In the case of email marketing when you engage your customers through email you send them to your website. And then it depends on your quality of email if it is able to convert.
A website is a perfect place for your subscribers. If you want to relay information about your upcoming innovations or products you could easily do that through newsletters.
Content marketing is also a great way to increase your reach. But your content needs a place where it could be published.
A website is a home base where you could provide all the information whether it’s a description, a post.
For Google ads it is required that you have a website so that it redirects your specific audience. Who might be interested in your products to your website.
Google advertising has always been a great way of approaching your audience. But it requires a destination where it could send your potential customers.
You can also add multiple destinations to your ad which could take your audience to a specific page on website. It could be a landing page or a product page.
Search Engine Optimization is a form of inorganic marketing. It helps your online shop or a website to rank on search engines like Google.
It is a great way of bringing traffic to your website. Whenever a person searches for product information many websites show up on the page this is accomplished through SEO.
But your website needs to be well optimized for these search engines to rank up and bring traffic.
Once, I was selling digital products from the blog, and I got a really good response by having a good website.
iii). Importance of website in Sales
Sales are a very important aspect of a business. For a business to be successful it needs to make sales.
Through sales, a company is able to sustain and support itself. Increasing sales is a great way for a business to thrive. For this the role of websites in sales cannot be overlooked.
It is obvious by now that websites are a great way of reaching new customers across the globe. Which in turn increases the chances of sales.
But marketing is crucial to bring customers to your platform which is your website. The more customers visit your website the more likely it is for you to make a sale.
But it does not mean that once you developed a website you’ll start getting paying customers. To increase your chance of making sales you use different forms of marketing mentioned above.
Having a website will also increase availability for your sales. Through website you can sell at any time without actually being active at that time. Because on your website visitors can get the information regardless of your being there. And will be able to make purchase.
Information on websites also work as a sales pitch which could lead your target audience to buy from you. Or you can provide them with information which would help them to make decisions. Just like having an agent at work.
Your website will serve as first impression for your business when anyone visits it. Even if Your business depends on local traffic. Like real estate business there’s a high probability that many of your customer will search for you online. Before deciding to buy anything from you or contacting you. Here, lies the importance of having a professional website.
The importance of a website should never be underestimated. Because if your website is unattractive or hard to navigate then you might be turning your customers away.
There have been many surveys for business. This shows that 90% of people blame website design for their mistrust in the brand. And at last, often end up rejecting them.
A professional website must have some elements necessary to function properly:
a). Attractive Design– The first thing a user sees in your website is it’s quality and how attractive it looks. Use of colors, images and videos which could be aligned with your brand will be helpful. It will also look appealing to your audience.
Having a professional website means creating a balance between an attractive design and content which could be read easily. Also it must load quickly.
b). Simple Navigation– There mustn’t be any difficulty for users to find what they are looking for. Your websites navigation panel should be simple and easy enough to guide people towards what they are looking for.
c). Loading Times– It is important for your website to load quickly or else you might lose your customers. A professional website is optimized to load in a few seconds which increases user Experience.
d). Conversions– Your websites check out process should be simple and easy for visitors.
and it should be easy for your visitors to come back if they move away from that page.
Nowadays, you can create a website on your own. But if you don’t have enough resources to do it you can always look up for agencies to do it.
Having a website will be beneficial for a business even of it serves mostly local customers. To increase range and engage customers online you must have a website.
Today getting a professional website is not hard at all. There are many platforms that provide website building services even if you don’t have any coding knowledge. However, if you’re serious of setting up your website professionally and SEO friendly.
Then you may always contact a website agency or hire anyone else to make it for you. There are platforms online today where you can find professionals related to every field from web design to online marketing. And you can hire them to work for you at a reasonable cost.
It could require an up-front payment but the money you spend on professional web design services is worth it. A professional knows how to create a website. Which could deliver a positive impact on user experience when they visit your website. They can also help in keeping your navigation simple and easy which your visitors would find attractive. And they’re most likely to purchase once they find what they need.
SEO helps in targeting people who are searching for content similar to your product and redirects traffic towards your website.
In today’s world, not only the importance of a website but also the importance of digital marketing plays a very crucial role. So, if you are planning to start a business in this field also, you can learn it from the internet as well.