Is hosting essential for SEO? Many companies that are thinking about hosting their website may be looking for an answer to this question. This is due to the fact that, in today’s world, SEO is critical in assisting brands in developing an online presence. Having a website on the first page of search engine results can assist brands in generating more clicks and traffic. In a nutshell, “Yes, hosting can have a significant impact on your website’s SEO.”
What is Search Engine Optimization (SEO) exactly?
The process of making your website search engine friendly so that it appears at the top of search engine results pages is known as search engine optimization. Increased website traffic, improved online visibility, and increased sales and revenue are just a few of the benefits that businesses receive when their website appears on the first page of search engine results.
What is the definition of web hosting?
Web hosting is the act of an organisation or individual hosting a webpage or website on the internet. The Web hosting service provider contribute significantly to the hosting of your website by delivering quality money and technologies necessary for your website to be perceived on the internet. Websites are all hosted on servers, which means that anyone with internet access can find a website by searching the domain name or website address.
Is Hosting Important for SEO Ranking?
Your web host will not directly help obtain your website to the top of search engine results pages. In today’s digital age, users prefer websites that are quick and efficient. Search engines, such as Google, use website performance as a ranking factor because it influences user experience. A fast, high-performance website with high-quality, relevant content will easily overrule a slow-loading website. Furthermore, because your hosting server has a direct effect on the progress of your website, it is critical that you choose a credible web host for your website.
The Factors That Influence Website Ranking
1. The server’s location
Your hosting server’s location can have a massive effect on your SEO performance. It is recommended that you host your website on servers that are close to your visitors. The less lag there is, the closer your website visitors are to your server.
Aside from that, when determining which websites should be listed for a user’s local search engine, search engines take server location into account. Assume you have a local business in your country and your website is hosted on servers in another country. If an user has entered a local keyword search from your country, the search engine might not return your website.
2. Unavailability of the server
There is a chance that a server will be unreachable. Downtime on your web server can have a major impact on your website’s performance and SEO. Server blackouts can cause a spike in bounce rates. Search engines consider bounce rate as a ranking factor when populating the SERP. The server’s location, as displayed to the user, has a direct impact on the speed with which your website loads. The greater the distance between your server and the user, the greater the latency. As a result, it will take longer for the website to load.
3. Secure Hosting
Server security is a major factor for search engines, just like server availability and server location. Google and other search engines currently emphasize secure websites, such as those that are SSL certified.
You should take all necessary precautions to secure your website. However, the established model of your website is primarily determined by the security services and features provided by your web host. As a result, it is preferred that you choose a web host that places a premium on server security so that malware attacks do not compromise your website. Such attacks can have a lengthy impact on your website’s SEO and rankings.
4. Technical Assistance
Even though technical support has no direct affect on SEO ranking, it is essential to guarantee your website’s availability. Even if your web host is excellent at hosting, server disruptions can happen at any time. In the event of a downtime, it is essential that your hosting provider is available to resolve the problem and restore your website as soon as possible. So, when choosing a hosting provider, make sure to inquire about their technical support.
A Good Web Host’s Characteristics
It is difficult to obtain a position on the first page of search engine results pages. Companies use a variety of Link building to make their websites SEO-friendly and to rank high on search engine results pages (SERPs). However, in furthermore to all of these strategies, selecting the right web host is critical. It gives you the assurance that your website is not falling behind in terms of performance and user experience.
A good web host should provide the best SEO-friendly hosting solution, which should include the following features:
- Reliable, fast, and secure hosting that keeps your website online 24 hours a day, seven days a week.
- A fantastic system for content distribution
- Services that can handle traffic surges and are scalable.
- More regions and availability zones will help you choose locations close to your end users.
These are some of the basic features that every web host should offer. Please contact us if you are searching for a web host that can provide all of these functionalities at a reasonable price. Cloudyea offers dependable managed cloud hosting services that optimize your website’s performance. various types of managed hosting services such as linode managed hosting, managed Aws hosting, Managed DigtalOcean hosting, Managed cloud for startups, private cloud hosting, Drupal cloud hosting, Joomla cloud hosting etc.