For marketers, 2020 was a ride on a rollercoaster. The COVID-19 pandemic has changed consumer behavior and industry demands and brands need to be aware of this evolutionary trend and adapt their contents and brand messages to the current landscape accordingly. Many companies had to move quickly to stay in the middle of global lockdowns, while many others weren’t so fortunate and were forced to close forever.
Whereas brands must participate in these discussions with COVID-19, they will also have to carefully assess the subject of digital marketing services USA keeping in mind the social media trends, to ensure that their communication is relevant.
Let us discuss a few “Social Media Trends” that brands should take note of the next year.
1. Conversational marketing: The pandemic has placed brands at the forefront of building connections with their consumers. Brands have to heavily rely on conversations, connections, and relationships instead. Conversing with consumers to build on relationships that generate sales. It is one way to engage clients through conversation, chatbots, social communication, telephone calls, and more. It’s about building relationships with individual content.
2. Adapting to the new normal: In the last couple of months, the levels of news stories on Facebook, Twitter, and Instagram, the three largest social media platforms, have balanced out, Twitter being slightly more spoken on digital news. These platforms hold similar positions in the minds of customers, despite differences in audiences, populations, and users. Although TikTok is becoming more aware, a long way remains to be taken before it rises. In 2022, the social media market will still be strongly controlled by these giants, but they are certainly not exactly the same platforms that are being used today.
3. Socially-conscious marketing: The most influential trend identified is the growth of socially aware consumers. This socially conscious generation had an impact on brands, politics, and society as a whole in 2020. They cover a range of problems. Issues such as equality, education, mental health, finance, and changing food trends also have proliferated social media conversations. These are key topics for these generations and they can be brought to the attention of social media. Brands are therefore required to address issues such as mental health, inclusiveness, and social justice more or face becoming irrelevant and potentially obsolete in 2022.
4. Nostalgia Marketing: Marketing Nostalgia links strong positive feelings to a brand and gives it a sentimental boost. It usually appears more often when consumers are looking to link up with happier times to distract themselves from existing situations in times of uncertainty and financial downturn. When social restrictions and travel limitations were put in effect, references to social media keywords relating to nostalgia or recalling the past were shot from a baseline of around 13 million to 24.4 million, an increase of 88 percent.
5. Memes: Memes (a type of social media trend) are now the way to communicate online that is a big hit amongst the younger generation. Mentions of memes have increased drastically over the last year and a half. Memes have served online users, as a way of engagement and escapism from the harsh reality while under lockdown. As memes become more popular, though, they become more susceptible to being used for malicious reasons. In the time ahead, brands should expect memes to be used more to persuade consumers, both on key issues, and the issues that could impact a brand more frequently. A very cautious approach is recommended when using memes for marketing purposes, so brands need to be cautious to avoid any legal repercussions.
In 2022, marketers want to focus on developing relationships and not on building connections, with the sole aim of dropping a sales pitch after two interactions. It will not only lead to stronger relations. A larger cohort of your optimal target public will see and interact with your posts and will keep adding value for much longer than a current campaign.