Websites are not a one-time investment, contrary to popular belief. If you set up your business a decade ago and launched a website too, it would not be perfect and popular till now. Staying updated with the time is one of the major needs and requirements for websites. Otherwise, they will get lost in the competition and lose their traffic. This is why site owners pay attention to redesigning.
Website redesigning means touching up the design areas which are not useful anymore or creating issues for users. Attempting a website redesign does not mean you will be right with whatever you do. Instead, there is more pressure while redesigning the site than designing for the first time. This is also why website redesigning mistakes are common, and you must avoid them too.
Keep scrolling down this article to learn and explore website redesign mistakes you should never make and ensure your effort never goes to waste.
Top 7 Website Redesign Mistakes You Need to Watch Out
Website redesigning is one of the most crucial tasks you need to handle with great care and expertise. Changing the colors or position of icons etc., is not enough to call it a redesign. It should be comprehensive enough to get noticed by users immediately. If you take it too lightly, you are bound to commit mistakes, so beware of them to achieve your goals.
Here are some of the major website redesign mistakes you need to watch out for not to repel and disappoint your established user traffic.
1. Website Resign Without Plan
Redesigning the site without a proper and solid plan is the biggest mistake you need to avoid at all costs. The existing design must have some flaws and shortcomings that you are considering redesigning. If you head into the process of redesigning without considering and highlighting those, it will not offer fruitful results. Website owners contact and consult website design Dubai based companies to discuss redesigning and get impressive results.
2. Prioritizing Look over Functionality
Prioritizing looks over functionality is one of the major mistakes most site owners make during redesigning. They believe the site is already functioning efficiently, so all there is left to do is give it a facial uplift. Adding new images and icons, changing the theme, or introducing other design changes will also impact the functionality. So, make sure to check and enhance the functionality of your site before re-launching it.
3. Following Assumptions without Testing
Following random assumptions without testing the site is another significant website redesigning mistake you must watch out for. If your user traffic is declining, you should explore and find the reason instead of just assuming and moving ahead with redesigning. Some site owners even assume that users want changes or specific features and start redesigning without testing. Testing site performance and other aspects should be your top priority before redesigning.
4. Adopting Trends Blindly
Another grave website redesigning mistake you should never make is adopting the trends blindly. The websites should be designed prioritizing the aesthetics which resonate with brand image and identity. Considering the liking and approval of the user traffic is another important aspect. If the design trend blends smoothly with that, there is no harm in adopting it. However, if it stands out too much while not aligning with brand identity, it is much better to give up.
5. Forgetting Budget
Forgetting the redesign budget is another grave mistake you must watch out for. You need to set aside a significant budget for the professional designing services but increased bandwidth too. You will be using new images on-site, adding themes, plugins, videos, etc. all of this will use more space. If you ignore bandwidth, site loading speed will suffer. So, consider all the aspects that need improvement and investment to enjoy better results.
6. Pressurizing Designers
Another significant mistake you need to watch out for in terms of website redesigning is pressurizing the designers. You may remind them time and again to get done with the job soon; however, it will only result in disappointment. Redesigning the site means it should be different from the earlier version, and changes should be noticeable. Redesigning in a short time will make them ignore some important aspects, and the new design will not sit well with users, so be patient.
7. Ignoring Website Responsiveness
The last website redesigning mistake you need to watch out for is ignoring site responsiveness. If your site has excellent responsiveness, it does not mean it will stay the same after redesigning too. You need to test site speed, optimize images and take care of all the major and minor details which can impact responsiveness. You can also hire experts from https://spiralclick.com and let them take care of redesigning with proper analysis and planning.
Are you struggling with a website redesign?
If you lack skills and expertise in the field, you will never be able to handle it efficiently. Instead of wasting your time trying to sharpen your amateur skills, contact professional website designers and let the expert work their magic.