Brands have been showcasing the smallest of things using Instagram Stories. During marketing campaigns, brands use Instagram Stories to portray snippets of their entire campaign and connect them with their Instagram posts. It is seen that stories grab more attention as compared to posts.
Embedding your Instagram stories on website can be fruitful to attract new users and enhance engagement. This is a great way to provide creative content to your visitors increasing your dwell time and reducing bounce rates.
Instagram stories stay on Instagram for 24 hours, with embedding them in your website you are not repurposing your stories but also making them stay for a longer period of time. User-generated Content platforms like Taggbox, offer various features to uniquely display your Instagram stories.
Let’s dive into a plethora of benefits of Embedding Stories to Website
1. Significantly Improves engagement
The brand website is the first point of contact users make with you, it should be interactive and should hold the power of making users feel engaged. Your website content must have the potential to encourage visitors to explore more.
By leveraging your Instagram stories you are providing intriguing content to the users. This will surely enhance your user engagement and drive the attention of new and potential users.
2. Showcases a vast variety of content
Displaying dynamic content on your website is the perfect approach to keep your users hooked on the website. Attractive and engaging websites tend to encourage users to take favorable actions.
Instagram is a photo-sharing platform making it easy for people to share new and innovative ideas in many different ways. Curating various stories will automatically help your website get dynamic content grabbing user attention.
Most of your users are actively using Instagram to voice their opinion not only about various causes but also about their experiences. With the increasing popularity of social media, shopping behavior has changed tremendously. Making it even more important for brands to look for validation of their solutions.
Users tend to upload stories instead of posts while uploading reviews. This can be used to the brand’s advantage by incorporating authentic UGC in a unique way enhancing your social proof while building trust.
By leveraging Instagram stories on your website you are providing users an insight into your Instagram feed. They get a gist of how and what kind of content your brand publishes on Instagram.
If your visitors like what they see, they are more likely to visit your Instagram handle and follow you. Embedding Instagram stories on your website has proven to be the most effective way to increase your followers.
5. Drive Interaction with awesome website presentation
Instagram is highly interactive, making it an easy approach for brands to become strong and attractive. Embedding Instagram Stories Widget to your website is a great way to instantly revamp your website’s entire look.
Good website presentation encourages users to extend their stay time on the website, exploring different and new types of content.
6. Reach out to a vast audience
Integrating website and Instagram benefits not only enhances your reach but also helps in your customer acquisition methods.
Provide your users with a good website experience and reach a maximum audience while consistently improving your audience segments.
7. Re-purpose Instagram stories for digital expansion
Instagram is a good source offering consistent interaction opportunities and possibilities for businesses to increase their reach and boost interactions.
Instagram stories get more engagement than posts. Instagram provides a plethora of features like polls, quizzes, Q&A, and much more to make your stories much more interactive.
When people see what your brand does on a daily basis, and how they keep their users engaged, it provides a sense of curiosity in the users, making them either visit your website again and again or follow you on Instagram.
8. Instagram Stories are time & cost-efficient
Social media aggregator platforms offer you a free-of-cost way to embed your Instagram Stories on your website. Syncing your everyday stories gives the website exposure that gives you benefits beyond what you have invested.
Embedding Stories using aggregator platforms is not only extremely easy but also provides you with performance updates showing whether your Instagram Stories Widget is actually providing you positive results or not. This saves your time and cost, giving you the bandwidth to focus on other important things.
Syncing and displaying your Instagram stories provides users with a quick view of what is going on with the brand. It also keeps your costumes aware of what’s trending and takes your brand to a whole new level.
Embedding Instagram stories on your website is extremely effective to boost your engagement, and sales enhancing your website attractiveness automatically driving more traffic and improving conversion rates.