With the world driving into the confinement of living rooms, online stores have become an asset of therapeutic values. This makes eCommerce a realm for business expansion. Yet, along with it, moving online also means battling tough competitions. For this, many merchants seek help from the eCommerce development company. Yet, doing so without understanding and pre-planning can backfire and lead to unexpected results.
Before deciding to set up an online store, understanding how you can make your products stand apart is very important. As a unique identity for your brand will eventually make your products more recognizable, reliable, and easy to sell. One of the best hacks to implement this vision is focusing on developing a UI/UX that levitates USPs of your products.
How UI/UX can Levitate USPs and Improve Sales
UI/UX rules the way your users interact with your brands and the products you sell. Ensuring proper navigation and smooth interaction amongst users and your website can retain a buyer for a longer duration. This increased in user activity and interaction can eventually increase the chances of sales.
Further, a smooth UI/UX encourages easier and faster purchases from your store. This in the long run, results in buyers trusting your brand and product which as a result improves the retention rates.
Hence, we can conclude that proper UI/UX levitates crucial eStore aspects such as navigation, brand image, and buyer retention rate. As a result, designing a proper UI/UX is a must for business owners of every scale. With this article, we will be discussing the major factors that can affect your store’s UI/UX. Further, we will also look into UI/UX hacks for improving your eCommerce store’s conversions.
Factors Affecting the UI/UX of Your eCommerce Store
Before diving into the ways you can create a glorious UI for your eStore, let’s understand the factors that affect your UI/UX. A proper understanding of factors that are become the pain points can make finding the right solution easier. Further, it can help you in levitating the highlights of your products and services as well. Below is a detailed list of factors that can affect the UI/UX of your eCommerce store:
The loading speed stands for the time taken by your website to completely load in the user’s browser. Factors such as media sizes, frontend scripts, and technology used for UI development can affect the load speed of your eStore. The eStores that load within 6 seconds can retain buyers for longer durations.
On the contrary, if the load speed goes beyond 6 seconds, you might experience issues such as:
- Increased bounce rates from your eCommerce store
- Poor brand image amongst your target users and community
- Lower conversion rates from your eStore as compared to the competitors
User Interaction ease is also a major factor that decides the credibility and reliability of your eStore. Often, users tend to prefer an easy to interact UI/UX rather than complicated UI with cryptic navigation.
As easy-to-use UI/UX facilitates faster product discovery and purchases. Further, an easy-to-navigate UI/UX also helps in improving your brand’s reliability. For the best practice try to make your homepage more informative and attractive and use your landing pages wisely.
Responsiveness or availability for many screen sizes also affects the UI/UX of an online store. As a responsive UI improves the accessibility of your store’s products and services for multiple devices. This can help you in reaching out to a wider range of target users and draw conversion from multiple devices.
Top UI/UX Hacks to Make Your eCommerce Store Thrive
From the above discussion, we can conclude that to elevate the UI/UX enhancing the above-mentioned factors are a must. As these factors can easily help merchants in elevating their products and services.
For this, merchants can easily use the latest technologies available in the eCommerce marketplace. These technologies will allow merchants to enhance the factors responsible for improving the UX. Below is a detailed list of some of the top UI/UX for enhancing the brand image:
PWA (Progressive Web Apps) For Enhanced Accessibility
Progressive web apps are one of the easier and affordable ways for levitating UI/UX of an eCommerce store. The Progressive Web Apps provides eCommerce stores app-like navigation for mobile browsers. This makes navigation in mobile devices much easier for the end-users.
To integrate PWA merchants can use Vue Storefront. Further, they can also adapt to the premade online solutions and edit them accordingly. Moreover, platforms like Magento also provides toolkits such as PWAStudio for building PWAs from the scratch with lower development cost.
Faster Checkout For Lower Bounce Rates
By introducing faster checkout you can easily enhance your store navigation. Further, it will also leave lesser room for the buyers to change their minds. As a result, a faster checkout promotes better conversion and decreased bounce rate as well.
To efficiently optimize your website checkout, you can include one-page checkouts. With the help of one-page checkout it becomes easier for buyers to quickly fill their information for making a purchase. Also, you can allow returning customers to use their previously entered card data for the checkout as well. This will not only enhance checkout but will also make retaining buyers much easier.
Providing navigation that is similar to shopping through a real-time store is crucial for merchants. For this merchants can implement Augmented reality. With the help of Augmented Reality, you can merge the eStore products with the real-time user’s environment via the screen.
This will provide them a clear idea about how the products would look in a real-time environment. As a result, the buyers will become capable of making quick purchase decisions regarding products. Moreover, having a clear idea about the real-time dimensions and appearance will also aid merchants in reducing RTO rates. Hence, with AR we can conclude that merchants can enhance their overall conversion rates.
Having an interactive navigation system is a must for eStore merchants. With the help of an interactive storefront convincing buyers of the product quality becomes easier. This as a result makes it easier for buyers to make quick purchases. To implement enhanced navigation one of the latest technologies that merchants can use is The 360-degree viewer.
The 360-degree viewer provides you the scope to showcase an all-around view of your products. This gives buyers a clear idea about the product from each angle. As a result, they are able to make a quick purchase from your eStore.
Product Security for Improved Brand-Image
Security is one of those eStore management factors that must always be at the top of the priority list. Implementing proper security not only helps with data security, it also assists in creating a reliable brand image.
Because by abiding by the security standards your users will feel safe during transactions. This will help them in building trust with your brand. Hence, adapting to the latest security standards, downloading SSL, and regular backup is a must. This will ensure returning buyers and better sales
Contemporary Colours for Better Visibility
The appearance of your UI can have a huge impact on your business’s overall profits and sales. As it is clearly responsible for creating a recognizable brand image in your buyer’s psyche. For this, you can adapt to the use of smart color combinations for delivering subliminal messages about your brand.
This includes choosing the brand color according to your products and services. Further, designing a frontend that highlights the unique features of your niche with the intentional use of colors can be a great aid. With the help of proper representation using colors, you can easily ensure that your eStore creates a never-ending impact. You can get the help of an eCommerce website development company to design a website with rich-color experience.
Ensuring Interaction and Retention with Proper Elements
Not trying to interact with your buyers and engage them for further exploration is one of the crucial reasons for high bounce rates. A website that doesn’t put effort to showcase the best products and highlighting purchase benefits can disinterest the buyers. This can eventually result in buyers skipping to other alternatives.
To avoid this from happening in your brand, putting efforts into unique interactive elements is very important. This includes pop-ups for special offers, chatbots, and live virtual assistants to buyers. With the help of these elements navigation in your eStore becomes easier and impressive which can catalyze higher sales.
To Wrap Up on UI/UX Hacks for eStores
UI/UX plays a crucial role in making your online store a hit amongst your target audience. With the help of a suitable UI, your brand can access benefits such as better sales, improved brand image, and higher returning buyers.
However, creating a proper UI/UX requires merchants to focus on multiple factors governing their frontend. This includes load speed, performance, accessibility, and website security. To ensure your UI/UX yields profitable results, merchants must enhance these by using the above-mentioned trends. These UI/UX trends can help your business in standing ahead of the curb and increasing your chances for conversions as well.