Website traffic is one of the most important aspects of a business. By understanding what trends are driving more traffic to websites, you can create content that will attract more readers and generate more leads for your business. A study claims that SERPs drive over 300% more traffic than social media content; making it essential to track current SEO trends.
Here, we’ve put together the 7 current trends that will help you multiply your website traffic by manifolds. However, if you are new to the business and don’t have much resources and knowledge, then simply opt for the best SEO services in Gurgaon to achieve optimal results.
A Guide to the 7 Latest Trends to Boost the Traffic to Your Website
To save your time and effort, we have outlined the 7 latest trends to drive more traffic to your website.
Focus on Search Intent
One of the most important ways to increase traffic to your website is to focus on search intent. This means that you should create content that is relevant and helpful to searchers who are looking for information about a specific topic. Search engines are constantly being upgraded to deliver a better user experience. So, make sure that your content aligns with the user’s search intent to drive more traffic.
Optimized Structured Snippets
Structured snippets are a way to make your writing more concise and organized. They are short, easy-to-read descriptions of your content that are displayed in search engines when people type specific keywords into the search bar. By optimizing your structured snippets, you can increase the number of people who find and share your content, which further boosts the click-through rate (CTR) on your website.
EAT & Branded SEO
While content quality holds great significance when it comes to search engine rankings, it isn’t enough to drive the traffic to your website. That’s where the EAT principle comes into the role. EAT refers to Expertise, Authoritativeness, and Trustworthiness. The more popular and authentic the brand is, the higher and more frequently you’ll rank on Google. Hire the best SEO Services in Gurgaon and put your best foot forward to establish your brand’s reputation.
Video Marketing
Videos are often seen as a more engaging way to communicate with your customers, and they can be easily shared on social media. You can create videos that promote your products or services, or you can create educational videos about your industry. Whatever type of video you choose, make sure it’s relevant to your audience and tailored specifically for online consumption.
Core Web Vitals
This metric is used for measuring users’ experience and is basically related to just one thing – page speed. The core web vitals include Loading, Interactivity, and Visual Stability. It is among Google’s major ranking factors, which means you have to pay close attention to them to appear on the first page.
Keyword Clusters
Optimizing your website with a handful of keywords is an outdated technique; hence, you should try using keyword clusters of primary and secondary key phrases to achieve high rankings and traffic. In addition, you should target long-tail variants that serve the user’s search intent while enabling your website to rank higher.
Google Discover Optimization
Last but not least trend to follow is Google Discover Optimization. Google Discover is the latest feature on Google that suggests content based on users’ past Google searches. This new and improved version of Google Feed is biased toward visual content; hence it is advised to pack your content with infographics and optimize your content for mobile.
That’s it! Opt for the best SEO Services in Gurgaon and stay on top of the latest trends to attract more visitors.
