2020 brought some major changes to the world of business and living. Everything that was offline and in- person went online in some months. Business , Meetings and Conferences ,School and Universities classes- almost everything.Technology played a major role in keeping up the difficult times. No matter how difficult it was initially. We went through the worst and came out with the best. Digital Transformation in India brought some major changes and from now on these changes are going to stay forever.
2020 witnessed a lot of online events,webinars, sessions.They were insightful obviously but at the same time they were creative,innovative and dynamic.The zeal and potential of such virtual event planners have gone high and they use AI to make it although more attractive and engaging to the attendees.
Since 2020 was the year of the Virtual events,Webinars, Conferences and we predict 2021 will be the– year of the hybrid events. Hybrid events are going to stay here for a long time from now. Once you have entered into the hybrid mode of events there’s no going back. There are endless benefits. Let’s get started –
What is a Hybrid event?
An online event which comprises the mix of online as well as in -person events is the HYBRID EVENT. Use the hybrid event platforms such as Puaerte Visual to host a hybrid event. Connect , Network, Communicate seamlessly with these hybrid platforms as they will let you connect without any barriers of geographical location or distance. To bridge the gap between physical and online events – Host a hybrid event as they have an interactive interface. Many businesses in 2021 are using these hybrid platforms to run daily meetings and conferences on a daily basis.Trade shows and Product launches are some of the most important corporate events of any business. Trade shows with a less budget and less time consuming techniques can be easily held and be accessible globally. To help you understand more about the hybrid events and the hybrid platform we have shared below the advantages.
7 reasons your Company should focus on Hybrid Events
Hybrid events will go a long way as it has become so easy to host an event without much hassle.The audience love it too as it is flexible and in turn saving the travelling expenses.No doubt that hybrid events are going to be popular from 2021 as any event can be hosted seamlessly without any boundaries.Pandemic follows some strict protocols like the social distancing and during this time we cannot sit idle as we need to keep it going.Hybrid events have a lot of benefits. Let’s check out some –
1) Wider Reach
Biggest benefit of hosting an event virtually is it gives a wider reach. A large audience can be a part of any virtual event. The wide audience will always increase a lot of engagement and your event will be a success. Yes, it is less time consuming and anyone interested can be a part of it. To host a hybrid event connect with someone who provides the hybrid event platform. The only invested one needs to make is a well secured wifi connection to attend the meeting/event from any part of the world.
2) Cost Savings-
Virtual Events may not entirely substitute the in person events, but it sure helps in the saving area of cost. If an event is hosted with the audience world wide and without having to spend on the venue, the cost of operations, a large human resource, one can save a lot financially by curtailing on these above expenses.By using a hybrid event platform, various phases and versions can be made virtual of an in -person event.
Virtual platforms are highly efficient if you want to convey an important message through the event. Using the various technological tools and software, a hybrid event platform allows us to capture the vast opportunities made available during an event. One cannot go wrong of how this year has been a change with the immense change brought by the digital marketing industry.
With the emergence of augmented reality and virtual reality, events can be taken to a whole new level with the features they support. It is always good to explore new ways to enhance customer experience and interface. When we are incorporating the elements of visual and auditory factors the corporate events can kill the mundane vibe and be bombastic.
5) Expect better ROI
Initially when the trend of hybrid events was not so famous we used to host the entire event in-person many organisations faced some common issues like geographical and space constraints, Isn’t it? Now with the help of hybrid events the number of audiences has no boundary. Hybrid events are scalable, expect to generate some leads, convert some leads and bring together a next level of revenue for the organization or the business.
6) Massive Sponsorship Opportunities
Hybrid events offer great sponsorship opportunities in comparison to the traditional events. Sponsors get the proper branding solutions. The reach of the brand to the customers is double if compared to the normal events. The format of hybrid events is more appealing to corporate event sponsors as it has an increased reach and brings some good leads. The message is conveyed with proper strategies and techniques. Enables the sponsors to showcase their brand to a vast audience segment across the world. Therefore, Hybrid events provide you with better reach thus enabling you a better exposure to brands
7) Valuable Data Collection
The most important advantage of hosting a hybrid event is collecting valuable data. No doubt, physical events give the data of the audience and a rough estimation of how many attendees participated in polls and engaged in the Q & As while the hybrid events give you with the specific data right from the registration process till the whole process gets completed. Complete track of the interactions, shares, likes, comments, downloads, participation, etc. Due to the advancements in technology, one can now have complete data without much trouble all you need is a secured virtual hybrid platform. It also helps you analyze the metrics of the virtual event that has taken place.
After reading the above article don’t you think -Virtual hybrid events offer more opportunity to be ready for an unpredictable and challenging future. The technology has surely evolved and ready to keep the activities going on without any trouble.