Your success on social media is directly related to the quality of your content. Small businesses face many challenges when producing high-quality, effective content. It can be time-consuming and competitive. You should enhance your customers’ experience. These content strategies often include a variety of content types to help overcome these obstacles. A rich mix of these 12 styles can make your marketing strategy more appealing to your audience.
These are the best platforms to help you choose the right style for your social media concepts and content marketer.
- Blog posts, blog posts, articles, guides and many more
Advantages: These articles can demonstrate the knowledge and expertise of your company, which can help you, build your reputation and credibility.
Drawbacks: There are a lot blog content, so there is lots of competition. You need to be creative in order to come up with new topics. It takes a lot to write content, especially when you are explaining complex concepts.
How do you produce: Trending searches can help you create compelling content. These searches will provide insight into what people are looking for and can help you brainstorm topics.
Tip: Use the content calendar to organize your ongoing story about your business. You can take a holistic look at your email marketing output and social media channels to create a plan that you can tweak as you learn more. To visualize how and when you communicate with your audience, use our content marketing editorial. This calendar shows you your completed and scheduled marketing emails, social posts and digital ads. Your calendar can be filtered to show your marketing for specific audiences or all audiences.
- 2. Electronic books (eBooks)
Advantages: An eBook is more detailed and longer than blog posts. This allows you to showcase your industry expertise. An eBook is far more time-consuming than blogs. This allows you to avoid the heavy competition.
Drawbacks: Not everybody wants to read a full eBook. It also takes a lot time to create and find content that appeals to your target audience. They can be a great way to generate leads but people don’t always read them.
How to create: An eBook is basically a collection of blog posts that are grouped together in chapters within the same category. Choose the best content for your eBook or hire a professional writer to help you.
- Hyperlinks to other content
Benefits: You can link to other relevant articles, resources and websites from trusted sources if you are short on time or have a writer away. For content ideas, industry leaders can be a great resource.
Drawbacks: Linking to content you don’t own is a way to open up another company’s social networking experience. Your page may be more helpful than the one you link to. While content duration can be a great digital marketing strategy for social networks, it can also take a lot of time. You should check your social analytics regularly to ensure that your curate content is engaging, effective, and does not hinder your content creation.
How to make: Search for blogs that use keywords similar to yours. Keywords refer to words and phrases that are frequently searched online. You should read each post and browse the site. This will make sure you don’t share any article from a website that might negatively reflect your brand’s view.
- Images
Video and images that are well-done will increase engagement. They also make your brand more memorable to customers. These images can keep customers from skimming past your posts and missing your message.
Advantages: Visual content can be more easily absorbed and understood than articles and long-form blogs. Smartphone cameras can take amazing pictures. Apps allow you to quickly edit, filter, and add filters.
Drawbacks: Image-focused platforms such as Instagram are crowded. A professional camera and editing software are required if you desire quality beyond what a Smartphone can do.
How to make: Images and pictures are the easiest type of content to create. It is as easy as taking a photo with your phone or camera.
Some tips to help you post images on social media:
- Create stunning art for your social media posts. Stock photo sites like Unsplash and Pexels offer amazing images that are often free.
- Don’t use too many words in your images. Face book considers this when it approves ads. Here’s a quick checker to see if your image contains too many words.
- Take more photos that have faces in them. They can help humanize your brand. Say cheese!
- Videos
It’s now easier than ever to record with your Smartphone camera. It’s possible to showcase your products using Face book’s algorithm, which prioritizes it. As live streaming has become mainstream, consumers have changed their expectations of social video. Videos with rough edges may feel more natural on social media platforms. Try it and incorporate them into your content strategies.
Benefits: Capturing video is simple and easy, and they are more engaging than photos. Video tours, product updates, demonstrations, how-to guides and video tours all make great video content which can drive traffic to your site and increase sales.
Drawbacks: While it’s easy to create quick videos, production costs can rise if you need a higher level of quality.
How to make: Video production is similar to images. There are many levels of difficulty. You will need to have specialized skills and equipment depending on where you are located.
- Video Stories
Advantages: Story images and videos last for 24 hours before disappearing forever. These stories are available on Instagram, Face book and Snap chat. You can keep your users informed about events, offers and other announcements, or give them a peek behind the scenes of your business. There are so many possibilities!
Drawbacks: While fear of missing out can be an effective motivator, their short life expectancy could mean that some users may not want to engage with them.
How do you produce? Each social network’s app offers the option to create image or video stories. It is easy to produce high-quality content, so it’s not necessary.
- Live Videos
Benefits: Live video is a great way to share events with people who aren’t physically available. Live streams can be viewed later than stories which disappear after 24 hours.
Drawbacks: You need to stream something, like an event. You will also need someone to use the Smartphone or another device and communicate with you. It is important to have a good WIFI connection. Bad connections can cause the video to stop and buffer repeatedly, which can lead to poor quality.
How do you produce: Social media platforms that allow live content are similar to stories? This makes it easy for users to have the option. You can see what your audience will see before you go live.
Tips: After creating great images and videos for your social media posts make sure they are optimized for mobile devices. Nearly 3/4 of the world’s population has a Smartphone and almost 80% of social media time is spent on mobile devices.
Be inspired: Keep track of the brands and organizations whose imagery you like, and get in touch with them periodically for new content ideas.
- Info-graphics
Advantages: Info-graphics are visuals that support explanations, statistics and other written concepts. These graphics are particularly effective in communicating complex ideas.
Drawbacks: Info-graphics require both graphics and copy, so you might need to have multiple people work together. These require creativity and research.
How to make: To begin creating your info-graphic, you will need an outline. After you have created the outline, your graphic designer and writer can start creating the individual pieces and putting them together.
- Reviews and testimonials
Advantages: People trust other people’s opinions and experiences more than what businesses say. Testimonials and Reviews are therefore so valuable.
Disadvantages: It’s not always easy to encourage customers to submit testimonials. This is also the type of content that you can’t control. There is no guarantee that reviews will be positive.
How do you produce? Get in touch with past customers to ask for testimonials. However, it is a bad idea to encourage people to review your business. Yelp and other review sites may penalize you for this.
- Announcements
Advantages: Promoting new products, live streams and other notable events can build buzz and inform people about your business. Audiences love to get inside information about their favorite brands and stores!
Drawbacks: Plan carefully the time it takes to build buzz. You might lose traction if you launch the announcement too soon.
How do I produce: It is often better to slowly release information? Consider announcements as a series of teases that lead up to the big announcement.
- Contests
The Advantages of Social media contests are fun and engaging because people love to win.
Drawbacks: To win a prize (which costs money), you need to pay. Participation may be reduced if it is difficult to enter the contest.
How do you produce: Imagine a prize your audience would be interested in? This should be relevant to your business but it is not required. Next, create a schedule detailing how long the contest will last and rules for entry.
Company Name:- Web Concepts Media
Add. :- 2603 Main st, #1195 , Irvine, CA 92614
