Types of Social media Marketing in Pakistan
In today’s day and age, everyone uses social media platforms. Social Media Marketing plays a vital role in lead generation and online sales. If you are a Social Media Marketer, you know Social Media Marketing inside out. Establishing a positive image in the marketplace is the backbone of any online business. Our Social Media Marketers at SI Global Solutions believe in implementing every aspect of Social Media Marketing in your business. You can implement different types of Social Media Marketing in Pakistan such as:
- Email marketing
- SEO (Search Engine Optimization)
- Content Marketing
- Social Media Marketing
- Mobile marketing
- Marketing analytics
Let’s look at some of these types in detail:
Email marketing is one of the best types of Social Media Marketing as it helps you build strong relationships with other businesses. All you have to do is create professional emails that engage your audience. Email marketing is measurable because email marketing tools help you track bounce rates, delivery rates, and subscription rates . Email marketing helps your business build brand awareness, and your customers start recognizing your brand. Targeted marketing is possible with email marketing and always brings more lead generation.
SEO (Search Engine Optimization):
Search Engine Optimization allows for free targeting and leads. If visitors search for possible keywords and your website appears at the top of the search results, it means your website has been ranked on the first page. Search Engine Optimization is inbound marketing at its best. With proper SEO techniques, your website is more likely to get clicks than pay-per-click. The best thing about this type of Social Media Marketing is that it costs nothing and doesn’t require a large amount to drive traffic to your website. SEO is by far the best known and most effective Social media marketing method.
Among the best Social Media Marketing services is content marketing. The simplest and most valuable. Google itself says ‘content is king’, but what does it mean? Content marketing is used to promote sales, businesses, and more. Quality, unique content is the magic key to ranking your website at the top in Google’s search results. Plagiarism-free content is very helpful. Promote your online business through content marketing. Build customer trust and demonstrate brand loyalty. Content marketing is more likely to have a positive impact on conversion rates than any other type of Social media marketing. This helps optimize your website and is all a Social media agency needs, if done effectively, especially along with search engine optimization.
Pay per click (PPC):
Online businesses are growing rapidly and are strengthening their market positions. However, some Social media agencies do not receive good feedback from their visitors. In this case, Social media agencies prefer to run paid campaigns called PPC (Pay Per Click). PPC campaigns are more cost-effective because you only have to pay for each time a user clicks on your ad. We at SI Global Solutions run PPC campaigns and fully implement these strategies in our and our clients’ businesses. If you are a good Social media marketer, you should know how effective PPC for Social media agencies is.
Social Media Marketing:
All competitive Social media marketers recognize that maximum leads are only possible when a well-planned and effective social media strategy is implemented for marketing purposes. Whether it’s Twitter, Facebook or Instagram, social media can generate the most organic traffic for your business. Don’t forget to analyze your competitors and the type of Social media marketing they are engaged in. As we said earlier, content is important. Social media marketing uses unique, concise content to promote your services and products in a way that captures the attention and trust of your visitors.
The Role of Social Media in Pakistan
Social Media is ever-growing not just globally but in Pakistan, too. In January 2022, Pakistan had 82.9 million internet users. In early 2022, Pakistan’s people had an internet surplus of 36.5% of the total population. According to analysis, Pakistan’s internet users increased by 22 million (+35.9%) between 2021 and 2022.
The rampant increase in Internet accessibility and Social Media activity is an indication that Social Media plays an important role.
Some of the most used platforms throughout Pakistan
To expand your business, knowing your audience is a crucial part of it; you need to know where the nation spends most of its time and on which platform they’re most likely to use.
The Meta-owned platform is expected to have the highest user base in Pakistan in 2022. Facebook’s total user base is a whopping 50 million. This is mainly because Facebook is one of the oldest social media platforms in the country. A lot of businesses have turned to Digital Marketing on Facebook as it is home to a large audience with a plethora of interests.
Popular video platform YouTube ranked second in Pakistan with 45 million active users. YouTube is the go-to place for people of all ages because of its amazing collection of videos and movies. Plus, it’s also a great platform for content creators. YouTube is a great platform to run ads on, you can even sponsor influencers directly that are related to your industry to increase awareness on your brand.
We can state that Twitter is arguably the most authentic platform on all of Social Media within Pakistan but it hasn’t been able to attract a large number of users and currently has a user base of 3.7 Million. However, the number of users on Twitter is starting to grow, one of the causes being the blackout of all Meta-owned apps; such as Instagram, WhatsApp and Facebook a few months prior. Professional businesses trying to establish themselves have taken to Twitter to further signify their authority in their fields; However, a large number of businesses fail to post regularly and a lot of brands within Pakistan are afraid to utilize Twitter; making the competition low.
All company profiles are public on all social networks, so as an entrepreneur, this could be an opportunity to get to know your competitors better and understand the strategies they have in place to attract your audience. You could look at the content they posted on their social media profiles and determine which posts resonated better. After performing this analysis of your competitor’s profile and researching all of your audience questions, can incorporate strategies into your digital marketing strategy. Review posts, comments, and interactions with viewers. Read the questions asked by your audience and see how you, as a company, can answer these questions.
Improve your overall ROI
The cost of advertising on these social media forums is often lower than the return on investment and increases sales, so social media marketing and advertising can help you increase your return on investment. Using digital marketing, you can reach hundreds or thousands of people simply by targeting your ads, saving you money on advertising.
If you’re looking to get some of the help of the best Social Media Marketing Pakistan, you can rely on SI Global to have your back. SI Global has been providing top-notch service to its customers, ensuring they grow their awareness amongst their audiences and generating leads via Digital Marketing.
For more information, contact us via our mail at [email protected]