SEO is constantly on the move. Sometimes, as a businessman, you do not know where your head is anymore. Let’s get rid of these fantasies. We will start with a clear SEO checklist of dos and dons. You have timeless SEO basics, and we will give you the latest trends and Google algorithms. Time to make decisions!
What does SEO mean?
First of all, what exactly is SEO? SEO means Search Engine Optimization or Search Engine Optimization. In short: making your site searchable. The biggest advantage? It costs you (almost) nothing. Focus on organic search results, as opposed to, for example, SEA (Search Engine Advertising), where you pay per click, and costs can sometimes increase. Consult with an Seo company in Islamabad to run ads for you.
Do’s and Don’ts in the SEO checklist.
Do: bet on local SEO
Score! Google is the new Yellow Pages. According to the “Local SEO Status Report 2019”, 64% of marketers surveyed agree that Google is the new home page for local entrepreneurs. Since the release of Google Pigeon, search results have shown much more direct information about a company.
So it’s time to take matters into your own hands. You can easily get visibility if you make your address, your opening hours, and a description of your services or products that can be found on search engines.
Do not: use the same keywords on as many pages as possible.
That statement may have been true in 2009 when everyone still had blackberries and Britney Spears at the top of the charts. But this time is passing today; Google recognizes keyword stuffing.
What are you supposed to do? Try to use up to 5 keywords per Page. You will then discuss it in detail to inform your customer about a specific topic. Why? Well, your texts and pages are much more relevant. As a result, they are much faster. You also use a lot of different “longtail” variations, so your reach is much wider than letting 100 keywords be covered once. People are looking for suggestions more these days than for words. The main reason for this is the rise of Voice Search. To leave a search on your smartphone, laptop, or speakers like Google Home and Amazon Echo.
Conclusion: bet on various keywords that you will discuss in detail on your chosen Page. Quality beyond quantity. Do not forget the history of Voice Search. Will you help your customer? Then Google will help you.
Do: voice search
Welcome to the world where (almost) everyone is talking on their smartphone. Millions of people have tried and approved the voice search in recent years. Think of all those people who walk the streets loudly and look for the nearest pizzeria. So: content marketers are ready! How, how? Create voice-ready content to make it as easy as possible for Google and the end-user.
Do not: no need for mobile speed.
60% of searches are done via mobile. Therefore, it is strongly recommended that you use a mobile optimization strategy. Fewer and fewer searches are done through the desktop. As a result, optimizing your mobile site is becoming more and more important in order to get a good Google ranking.
Google is now focusing on mobile indexing: “Since the majority of Google web users on their mobile device, indexing will primarily use the mobile version of a page. We are not creating a separate index for mobile. We will continue to use only one index, says Google, so mobile optimization is a must in any SEO checklist!
Do: video is the future.
YouTube is almost synonymous with SEO: it’s the second largest search engine in the world. The perfect platform for advertising. Here are some tips for a better Youtube rating:
- video titles and descriptions;
- categories and tags;
- SRT files.
- Video thumbnails.
Are you not using YouTube? This is possible, but social media is also increasingly responding to video content. I’m sure you are active there. Video content on your site? Sure! It can keep your customers on your site longer.
Do not: as much link building as possible, as little contact as possible.
Not exactly according to the principle? Here’s a crash course building.
The link building is two-way traffic: there are inbound links and outbound links. The most valuable links are backlinks or inbound links, which are links that link other websites to yours. These reports come from external sites.
There are also internal links—for example, a link to your homepage that points to your service page. The beginning with inbound links has changed a bit in recent years. In the past, the principle was applied: the more links are made to your website, the more important Google sees this Page. An additional rule has now been added, relevance. The more relevant your website is, and the more relevant your links are, the higher you will rank on Google.
There are also outbound links: you can link to an external site yourself, for example, to supplement a blog post with additional information on a specific topic. Google recognizes relevant sites, so this is definitely an advantage.
Unfortunately, this perspective often causes us to become overwhelmed when it’s time to start a new website. Stay as far away as you can from there. They cost you money, are worth nothing in the long run, and ensure that your site has no trust from your customer and Google. Another example is a contentless blog that is full of links for better rankings. In some cases, Google will immediately punish this, and you will be removed from their query.
Bottom line: creating links without relevant and varied content is useless. Therefore, make sure that your site is relevant to your visitors. Link building is a long-term process.
Do: Each image has a name.
The rating with image titles is “low hanging wrist .”It has been removed from the SEO checklist in one-two-three and has only benefits. The point is search engines can only read text. Specifically, they read the text on your site but do not see what is in your images.
Therefore, it is important to give the image an alternate text and an associated file name. This way, you can make sure Google knows what the image is about. This, in turn, gives you good points to finish higher on Google.
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Do not: optimize only H1
We can already remove this rule from Google’s large manual. Headings are often used in connection with a particular look, and Google knows this. This is why using H1 has become less important for controlling your Page. The structure itself now weighs more. For example, you can also take an H2 as a title and write an H3 title afterwards.
In addition, it’s best to make sure your most important idea is at the top of the Page. This way, you optimize the user experience because you immediately tell us what your Page is about.
Tip: Use your keywords in the first 150 words of your site; Google is sensitive to it.
Do: the guest experience is essential.
The user experience is now more important than ever to Google. A customer trip should be a carefree experience—an experience where you surf smoothly on a website that is fast, functional, and informative.
Tip: To optimize the user experience on your site, you can focus on things like load time, bounce rate, page time, and page views.
The least is up and down. In the past, SEO was about manipulating data and keywords to appear higher in search results. For example, many pages are often created with about the same content.
Modern SEO has more to do with quality than quantity. In 2011, Google Panda came to beep: an algorithm that ignores web pages with the same content. At the same time, websites are rewarded when they offer relevant content. Thus, we turn our content marketing into a strategy that is useful to the user, not to our numbers.