Designing a medical website professionally is no longer a difficult or a big challenge! But the importance of creating a medical website is still on the list of priorities for today’s doctors to communicate with their patients and interact with them!
The site also helps you, as a doctor, to instill a state of trust with patients and increase visits to your virtual clinic! Not to mention that the site is always a better alternative to the platforms where the doctor pays a commission to get patients. Here’s in detail how to design a medical website.
Why would any doctor need a website design?
According to the latest studies on the habits of Internet users in Egypt, issued by the Ministry of Communications and Information Technology in 2021, the number of Internet users in Egypt reached about 62 million people! It is a very large percentage of users converging in almost all Arab countries and constantly increasing year after year. This large number of people connected to the Internet makes it imperative for every doctor to start their digital presence on the Internet! Because of these huge numbers that we have already mentioned, the Internet represents for you as a doctor a means to advertise and market your medical services and introduce more patients to your services and clinic.
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The importance of designing a medical website
Not all doctors today have their websites and clinics! Either for fear of high site costs! Or they take advantage of the effort on the site in addition to the fear of legal details! This may delay doctors from designing their medical websites and clinics.
But the importance of designing a medical website transcends these problems and imposes the same features! Which will bring you many benefits as a doctor in the long run! If your problem is cost, the Wilt platform has made it easy for you to design your site in minutes and at a price that suits you to get started! Thus, you benefit from all these features without much effort:
The site organizes the work in the clinic
The site reduces the workload in the clinic and organizes the course of your day as a doctor! By informing people of basic information such as working hours, home visits, or urgent cases! Thus, it is easy for people to find you. Therefore, you save them and a lot of the reception staff’s burden! Whether visiting for inquiry or calling for the same purpose.
Ease of scheduling appointments
By designing a medical website, it is very easy to schedule an appointment electronically via the website with the doctor through booking service providers! Which makes it easier to book your customers, and it is true that you serve the patient and make it easier for him! But at the same time, you make it easier for your employees and organize the work more to balance your day with different situations.
More convenience for the patient
When you have a website, you can tell the patient the actual time they are waiting for! In addition, some medical services can be received by the patient from a distance! Such as psychological support services and behavioral therapy, which may take a long time if the patient comes.
CV of your medical team
The world has been heading for decades on upholding the relationship of reassurance between the patient and the doctor. This is of paramount importance nowadays in all hospitals, and designing a medical website is an excellent way to build trust remotely by showing your team and their CVs! In the end, this team is the one who will serve the patients, and you need to show them accurate details from which the patient can be assured that he is in safe hands.
Provide all services
If, for example, you have a dental or cosmetic clinic, you are not doing one job for all patients! Thus, whether the treatment you provide is specific or different and uncommon services! Therefore, you will need to include all of these services on your site to inform your audience about the services you provide at the clinic.
All roads lead to the clinic
One way or another, the main goal of designing a medical website is for patients to visit your clinic on the ground! Thus, the site, after placing the services on it, allows you to put a form for the contact data from a phone number, fax number, e-mail, or address of the clinic that can be described and accurately link it so that the patient is not unable to access it or has difficulty in doing so.
Distinguishing from competitors
You may take care of the cleanliness and modernity of your medical clinic and that the atmosphere and reception staff welcome patients. You may also put in the clinic all the certificates you obtained and the participations you made in scientific conferences, which reassures the patient and gives an image of seriousness, efficiency, and professionalism that instills confidence in the patient. The ideal applies to designing a medical website for your clinic, where you can serve your customers, differentiate yourself from competitors, and publish articles that satisfy patients’ desire to provide their medical knowledge.
Improving the image of the clinic
As a doctor, it is important to work on improving your image and presence in patients’ minds to be the first choice for them in their time of illness. To achieve this goal, your site should be attractive, simple, and with content that satisfies visitors. The site is like an advertising card for you that people carry in their pockets. You have to ensure that this card is Fun for them and easy on them, so they don’t have to give up.
Attract new patients
Designing a medical website helps you get new clients! The site allows you to achieve this by providing basic information about the specialties it offers, work systems, contact details, addresses, and other necessary information that increases your confidence among patients.
Designing a medical website is one of the most important ways to attract new patients by creating a site optimized for search engines to generate high traffic! This ensures constant visits to the people interested in your services, current, and potential patients! You can do this by taking care of writing medical articles in your medical specialty or paying per-click ads from Google.
Various options for designing a medical website
To design a medical website, you have four main options through which you can design your site:
- Ready-made websites platforms such as Wilt
- Content Management Systems (CMS)
- Programming the site with an independent person
- web design agencies
Ready-made websites platforms such as Wilt
Designing your website through one of the ready-made website platforms, such as Wilt, does not require you to know anything about programming and its different languages! Your site is created automatically as soon as you log in and enter simple information about your store’s specialty and contact information with you! With the ability to modify, customize and add content on this website that you designed yourself. You can now try for free for 14 days without entering a payment card.
The features of the ready-made platforms are ease of design, speed, and full support in Arabic and English (in Wilt only)! And adapting to all your needs when designing a medical website without the pretext of any technical knowledge! Moreover, ensuring that the site is ready and prepared to satisfy the user when experimenting with its planned and organized design elements.
Content Management Platforms (CMS)
Content management platforms (CMS) provide pre-designed templates, free or paid. With greater customization options, you can tweak the script and code to add or delete something in the template. So these systems need some coding knowledge! But you can design a professional WordPress website without having any programming knowledge.
The advantages and disadvantages of content management platforms are the cognitive need to learn code and programming and the difficulty of maintaining them except after paying high costs! It is also difficult to secure them because they are open source platforms, meaning that the codes of all the sites in them are available to everyone to obtain. Therefore neither you nor your customers are completely safe.
What do you choose?
In a nutshell, you are the one who can decide which option is right for you! Depending on your time, knowledge, and budget, but in any case, you will find the Wilt option that is right for you from all angles and aspects! Because from your place and in the fastest time and at the lowest cost, you can design a professional medical website that achieves the goals that you want to accomplish in it! How to create a medical website with Wilt in 5 minutes?
Steps to design a medical website design
First Step: Create an account on the Walt platform
To start designing a professional medical website in Wilt, you first need to create an account for yourself on the Wilt platform or log in from here if you already have an account. This step will not take you much time. The site is fast, and the information required is only basic and very simple to facilitate for you.
Second Step: Enter information about your clinic
After creating your Wilt account or logging in, go to the next step by entering more details about your clinic’s activity, such as the clinic’s name, logo, field, services, and contact details.
Once you have completed this step, you will find the site ready for you with images selected automatically to suit the field of your clinic; therefore, the site is prepared, and only your touch remains.
Third Step: Your site is ready. Add your touches and modify them.
The appearance of your medical site is important. The appearance depends on the site, so once you receive your medical site ready in Wilt after the previous two steps, you will need to add your domain and then configure the site more to suit the size of the content you want to publish your services with, the colors you like, fonts, and internal page sections.
Step Four: Add Content
After modifying and configuring the site, you must now add the content of each section to it and that this content is short and free from any linguistic or spelling errors or duplicate sentences. Therefore. Your site is ready for your patients to see; for patients to see it, you will need the next step to publish the site.
Fifth step: Publish the site
Publishing your site is the last step in designing a medical website with Wilt, where through publishing, you can measure and analyze the site’s performance and know the most visited pages of the site and what patients prefer, and what they do not. Thanks to it, and thus the possibility of modification to the site, do not forget to include your social networking links On your site so that the public can see you and communicate with you on those accounts.
Indispensable sections for any medical site
It is true that above we explained to you the possibility of quickly designing a medical website. Still, for the website to be professional, you must include these sections in any medical website design:
Your home page is the first impression that people make of you. The first impression lasts even on the Internet, making the visitor to the site continue or close it without return. Regardless of the sector, purpose, or field for which you designed a website, all the basic information needed by the recipient must be The reader finds on the home page of any medical website design. The most important information that the patient may need from you is the information related to the consultation hours, the phone number, the main services it provides, and the different specialties covered by the clinic, in addition to providing an easy list that leads the visitor to any place he needs to visit on the site.
Consultation hours are usually the main reason for a patient’s visit to any medical website, so the consultation and its times should be available on the home page of your site, with it included in the contact pages again. It is very important to keep a constant update of these appointments and report any changes in them, vacations, or casual differences that happen suddenly so that the client does not have to visit the clinic on the ground and find it closed in his face.
The latest news of the clinic (participations and scientific and societal contributions)
In the clinic news, you can include a lot of information about the changes that are constantly occurring in your clinic, the new mechanisms that you have re-introduced, the latest research and scientific and societal contributions, in addition to the offers that you provide to your audience of patients, especially in surgery and cosmetic clinics, as doctors often take courses or participate in conferences and thus this can be summarized and put in your clinic’s news section, which may give the visitor an impression and confidence in you because you are mobile and not static in terms of where your studies ended, as the very patient needs to take the image that he will be taken care of in this clinic according to the latest developments in various medical fields and that he will find the most modern medical equipment in the world.
Designing a medical website does not need more effort and concern to be interactive. Still, it is unnecessary because the site, in this case, is service and informational rather than interactive. Therefore, you need to pay attention to developing and showing the booking mechanism because this is what visitors to the site will focus on in the end.
Very simply, you can easily integrate a mechanism for booking appointments electronically, as there are complete pre-fabricated systems that allow you to effortlessly provide the booking service on your site and organize it for a nominal price. The price may lead to a difference in this service slightly. Some medical sites allow you to book when some areas remind patients of appointments and send them diagnoses and prescriptions.
Contact the clinic
Any medical website design needs to provide its visitor with different options for communication, either with a phone number, e-mail, or a form that the visitor fills in for you to communicate with him, as well as the fax number is still important, especially if the office exchanges information with insurance and social security institutions or other institutions organizations.
This information is necessary for the patient to inquire about what he wants from the clinic’s services. In addition, a link to your medical office address can be included in Google Maps so that the user only needs to click to see the way to the clinic.
The medical website is not just a business card that contains brief information. There should be much information about the different services in any medical website design. Information about private insurance and social security.
Trust is the basis of the relationship between the doctor and the patient, so it is important that in the design of a medical website, no matter what all the clinic employees are, clear images and convey to the visitor the atmosphere of professionalism you have in the clinic by photographing it with a professional photographer.
Terms and Conditions
Even on doctors’ sites, you will need to set the terms and conditions of using the site as legal notice for patient users. You do not need to cost a lot drafting these terms. Still, it is enough for you to review them or assign the task to a law firm near you to understand all aspects and laws related to electronic publishing, reservation, and consumer protection.
Templates for medical website design
Here is a group of medical website design that is compatible with the user experience and fulfills all the specifications that must be met in the creation of a medical website, such as:
- Professional branding design with ease of use on all devices.
- The text serves the site visitor and achieves its objectives by attracting, informing, demonstrating competitive advantages, satisfying the cognitive need of patients, and providing sufficient information about the treating physicians.
- Useful site functions simplify patients by booking, calling, or navigating the site.