Keep the brand color unconditionally
Experimental is good for packaging new products, but it has to maintain color consistency and brand identity. This means that consumers should be able to recognize your brand regardless of its packaging or color. For example, when Maza came out with new packaging for the bottle, it still kept the traditional yellow and red. You can also achieve consistency through tints and shades.

To preserve your brand colors, save your brand colors in packable and keep using them. Let’s make our own box!

The psychological impact of package design color

The colors you use in your box design can evoke feelings and emotions, and can directly influence your buying decision. Choosing a good packaging design color is even more important as 85% of consumers buy products based on color. In order to choose the color carefully, we analyzed the colors that are often used in packaging design.

Package Design Color

 WHITE

Characteristics simplicity, elegance, purity
Brand  Apple

White is a packaging color often used to convey that a product is simple, safe, and traditional. For example, Apple has always emphasized the simplicity of their devices, and every iPhone or iPad package is white. White is often combined with other colors to improve or change perception.

Black

Traits are  Sophistication, Strength, Authority

Brand: Zara, Coach

Black is used for high-end products, and the color conveys a sense of luxury. It evokes class and elegance. Black, like white or gray, can also be accentuated by other colors. Gold or silver foil on a black matte-coated box creates an expensive look.

Blue

Traits: Strength, Honesty, Reliability, Harmony

When it comes to product packaging boxes, blue is one of the safest colors for potential customers, regardless of age or gender. On the other hand, you might think it’s boring because many companies use the color blue, which gives confidence, in their package designs.

Before using blue when designing a box, you need to make sure it fits your customer base. A darker shade of blue is suitable for an older audience, but a lighter shade or more vibrant shades work great with a younger audience.

Red

Traits: Excitement, Passion, Power

Brands: Coca-Cola, KFC, Cheong Kwan Jang

Red can represent many things. It really depends on the shade of red you use.
Dark tones are often used by luxury and professional products, and light tones are lively and energetic, but you can think of the product as being of low value. Gold or silver can increase the perceived product value.

Green

Traits: stability, growth, harmony

Brand: Starbucks, Camille Hand Cream, Trevi Sparkling Water

Green is the primary packaging design color for green, healthy, natural or organic products.

Orange

Traits: Fun, adventurous, friendly

Brand: Fanta, Shrimp Crackers

In psychology, orange is associated with exploration, extraversion, confidence and optimism.

Yellow

Traits: Fun, Optimistic, Energy

Brand: McDonald’s, Lemona, Lego

Yellow represents originality, innovation, and fun. Yellow packaging is generally aimed at children and adolescents. A good choice for products that aim to make people happy.

Turquoise

Traits: Calm, Clarity, Purity

Brand: Tiffany

Turquoise is a calming color. Because turquoise symbolizes cleanliness and purity, it is a suitable color for health-related products or even cleaning products.

Purple

Traits: Generosity, Luxuriousness, Spirituality

Brand: Market Kurly

Purple is used by food brands that offer indulgences rather than necessities. Because purple packaging design expresses personality and imagination, the whole product uses purple packaging. The presence of gold or silver parts in the purple package design represents high quality and exclusivity.

Perfume package design Sent

Pink

Traits: Calm, Beauty, Femininity

Brand: Barbie, Victoria’s Secret.

Pink gives a feeling of comfort and calm. Pink is associated with empathy, sincerity, and beauty. Light shades of pink are commonly used in packaging designs for products aimed at women. A strong shade of pink or a combination of pink and dark expresses power and sophistication. A muted, grayish pink attract older customers, while a bright neon pink attracts younger customers.
SET THE MOOD WITH FONTS

Fonts help set the right tone for your brand’s message. Do you want your brand’s personality to be professional, laid-back, or fun?

Choosing the right font can be tough, but it can also be a lot of fun. The secret to choosing the right font is to keep it simple. Using too many font types can be confusing and messy.

If you are using more than one font, we recommend two styles that contrast with each other, such as pairing a script font with a sans serif.

The French sans means “none”, and without an extension called “serif” at the end of the stroke. Sans-serif fonts such as Helvetica or Arial are often used to convey simplicity and modernity or minimalism. A sans serif font is recommended when creating a clean, minimalistic packaging design, or if readability is very important to you.
Serif Font

Serif fonts like Times New Roman or Georgia are more professional, traditional, and more serious. As a result, consumers may perceive your brand as an established brand or a conservative brand (or both). Depending on the type of product you are selling, this font offers credibility and respect. Serif fonts are used for printing materials and are a good option when designing packages because they are easy to read.

What to prepare for package design

• Brand message and copywriting
• pattern
• icon
• product picture
• other picture files

Brand message and copywriting

Using a clever brand message is another way to leverage your product packaging design. This allows you to effectively express the benefits of your product to get customers to buy from you. Use fun, cheeky phrases to put a smile on your customers’ faces and make them laugh.

It’s best to get your friends to share an impressive brand message with you. Sharing on social media and a good unboxing experience is one way to attract new customers.

Copywriting is used to show something more professional or serious when the product needs to build trust. If you rely on privacy or security, professional copywriting can reassure potential customers of any concerns they may have about your brand. If you want to move your customers, you need to use a moving, heartfelt tone.

Sharing your brand values ​​directly through product packaging through storytelling will help your customers better understand your brand and hide behind their beliefs.

Pattern

Custom patterns will add a lovely element to your packaging design by adding interesting colors, shapes, and other design trends to effectively showcase your brand’s unique visual style.
Icon

Regardless of language, we use easy-to-understand and intuitive icons. Icons are one of the basic tools of a designer. It’s the most effective way to communicate complex ideas quickly, eliminating the need for additional text or instructions because it provides visual clues about what to do.

Create stunning box designs with photos

You use photos when you want to show off product features such as color, shape, or form, or to show who your ideal customers are. Sight is better than a thousand words.

The package serves to protect the product but may obscure the actual product inside the box. Buyers may have specific questions about the appearance or function of the product. Product photos come out to fulfill that very part. The fact that the product is safely inside the box can be used to answer a few questions customers may have regarding color, size or functionality at once by using a photo.

It is also recommended to use illustrations to brighten the mood while expressing useful information about your product.

Illustration

Illustrations are suitable for demonstrating how to use the product. It can be a simple way to add a visual touch and add fun and ethos to your packaging.

Vector illustration

Vector pictures can be resized to any size you want, so there are no resolution issues when printing. You can learn more about the differences between vector picture files and regular picture files here.

As the importance of marketing to consumers through social media has been highlighted, the packaging of products exposed on the front of social media has also become an important marketing element. Recently, on various social media channels including Instagram and YouTube, the unboxing experience of sharing the first impression of the delivered product is frequently mentioned.

Before reviewing a product, consumers and influencers record or take pictures of opening the package to deliver the freshest first impression, so subscribers can share the same experience. They are no longer just talking about the feel or design of the product. In line with this trend, it is the packaging of products that can show the effectiveness of advertising to subscribers and potential customers.

Packaging serves as an advertisement

What do you think is the point of advertising? Advertising is intended to introduce a product to the public and best showcase its strengths and features. That’s what custom packages do.

Create a package that communicates what your brand stands for. If you want to convey minimalism and eco-friendly values, you can use kraft paper. If you want to convey a luxurious image, you can use colors such as black and white prints to present designs according to the preferences of target customers. You can use bright colors and large fonts to stand out more on shelves like competitors.

Create a custom package to best showcase the value of your product to potential customers. With your brand logo and your favorite colors, you can imprint your brand or product as soon as you see the box. It’s better to use everything that is available to you. Don’t leave your billboard blank.

A must-read if you are thinking about making a package: facts about colors you need to know before making a package box

Package marketing doesn’t cost much

Package marketing is free to change compared to advertising in existing media, and the production cost is also low. The amount of money you pay for an existing advertising platform such as online, television, or print media to expose a brief advertisement is beyond imagination. The same goes for the cost of planning and producing these ads.

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