As you may be aware, having an eCommerce store is required to start a business online. As a result, the first demand is for an eCommerce platform, and we believe that Shopify is the best option. Shopify is a well-known eCommerce platform that makes it simple to start, manage, and expand an online store. It is a user-friendly eCommerce platform that handles all aspects of running an online store, from hosting to customization.
Even with Shopify, you can create an online store without the assistance of a Shopify web development company. Shopify offers a variety of customization options to meet the needs of any business. A plethora of Shopify themes and apps will also assist you in establishing a respectable online store.
But, as you may be aware, all good things have flaws, and Shopify is no exception. Developing an online store is a lot of fun, but it can also be a difficult task at times. The difficulties that new Shopify users encounter may be discouraging.
Today, in this post, we’ll discuss some of the most common issues that a new Shopify user may encounter while working with the platform. So, let’s get this party started.
Problems That Shopify Store Owners Faces
Let’s look at some of the most common issues that new Shopify users encounter while working with the platform.
Problem with Getting Products on Store
A first-time Shopify user faces several challenges; the most significant is obtaining products for their Shopify store. It could come from one of your product listings or the marketplace.
Although CSV files can be used to import products, did you know that it may crash in the middle if it encounters even a single error? Failing in the middle of a transfer or even before that may leave you with no other choice, even if you’re only uploading one product at a time. When you only have a few products, this option may be feasible, but this option will become problematic when you have thousands of products. Adding Categories, Attributes, and various Images necessitates repeating the same process for each item.
We all understand the importance of inventory management. Real-time inventory status will be required by online sellers who manage multiple marketplaces. Having the correct data on hand can help you avoid making a risky sale. In the long run, the lack of such data may impact the operation of businesses in various sectors.
Issue Relevant to 3rd-Party Shopify Analytics Apps
Because Shopify is such a large eCommerce platform, it comes with many third-party Shopify reporting and analytics apps. However, most of these apps require Shopify data and Google Analytics, then beautify it and display the reports in front of you. They lack insights again, and they fail to provide actionable results beneficial to Shopify store owners.
Finding Customers Is Difficult
Finding customers to sell products to isn’t a new problem for Shopify newbies who are also new to eCommerce. It’s a good idea to put money into marketing in this case.
To perform well, one can also join a marketplace. You can use their customer base to help you grow your Shopify store. Adequate advertising and promotion will assist you in accomplishing this. You should optimize your store for better engagement, which leads to more customers.
Complexity In Setting Google Analytics On Your Shopify Store
Google Analytics, the most popular web analytics tool, has advantages and disadvantages. Although setting up Google Analytics on your Shopify store is not user-friendly, it is simple to do so.
After you’ve set up Google Analytics, you’ll want to enable eCommerce tracking, set goals, and convert, among other things. This is quite complicated, and Shopify store owners have difficulty setting up Google Analytics for their stores.
The Challenges of Increasing Sales
Increased traffic will not increase sales. As a result, you should make your products available to the right customers who require them. Converting prospects into customers is a difficult task for sellers. However, it’s critical to understand how to handle such a situation. This will determine whether you succeed or fail. You can earn your customer’s trust by running ad campaigns, offering guaranteed cashback, sharing customer testimonials, and more.
Managing Marketplaces Is Difficult
A person in charge of multiple marketplaces is under a lot of stress and has a lot of work to do. It’s challenging to manage everything as a store owner, especially as a new Shopify user, such as inventory status, shipping and order management, SKUs check, and so on. Shopify offers a variety of apps to make a seller’s job easier.
The Difficulties of Native Shopify Analytics
Native Shopify analytics and in-house Shopify reports are essential in Shopify. You should review Shopify’s in-house reports and analytics as a Shopify merchant. When it comes to Shopify analytics, they frequently lack the actions/insights that are critical for your store’s smooth growth.
Well, when it comes to Shopify’s higher plans, they include incredible reports on Products, Customers, Sales, and more. Still, these are only available to online business owners who pay for them. As a result, most store owners with basic plans are left with various problems.
Shopify Stores’ Most Serious Issues
Currently, Shopify has 600,000 businesses with 1 million or more active users. There are many apps available on the market to help companies succeed in their online ventures.
In the most common scenario, all Shopify stores use four apps. However, there are some stumbling blocks for Shopify app developers. If you regularly visit the app store, you can keep up with various new apps to find such pain points.
According to a Shopify survey, the following are the top pain points that drive merchants to the Shopify app store:
Recognizing patterns and website traffic
Changing the store’s appearance and feel
Inventory and product updates
Other Analytics Issues that Shopify eStore Owners Face
Numerous apps on the Shopify App Store claim to provide merchants with better analytics solutions. Although most apps are simply reporting apps that take Shopify Analytics or Google Analytics data and beautify it before displaying it to merchants.
The following are some of the challenges that eStore owners face when using analytics solutions:
If you don’t report data quickly, you’ll be penalized.
Data is reported much more slowly by analytics tools like Google Analytics. They gather data from the site, then process it on their server. These steps take a long time to complete, ranging from a few hours to days, to produce reports based on the accumulated data. However, because Google Analytics’ free analytics tool now includes a real-time section, the slow speed of data processing can be annoying at times.
There is no clear path to acting on data.
This analysis shows a lot of information about reports, but the main challenge is using that information. Changing your online store’s performance is challenging if you don’t have well-defined actionable insights.
Predictions on traffic and sales are lacking.
As an eCommerce store owner, you should know traffic forecasts and sales figures. You can prepare yourself by knowing what sales volume you expect to achieve during the upcoming holiday season. The same rule applies to marketing campaigns and their impact on sales and traffic. Almost all of today’s analytics solutions fail in this area. They don’t offer Shopify store owners any predictive analytics.
How Can Merchants Resolve Analytical Issues?
Today’s world of online shopping is expanding rapidly, resulting in an increased volume of data that must be gathered. The need for data analysis grows in tandem with a company’s growth.
Predictive analytics is crucial in the world of eCommerce. It works well by accumulating and analyzing customer purchasing histories, browsing patterns, and other similar types of online store activities.
This type of information is then used to discover the following:
What products do people like to buy, and when do they want to buy them
In addition to predictive analytics, online store owners require real-time data and actionable insights to customize their inventory, marketing, and other aspects of their business to increase sales. It would be relatively simple for them to make changes after receiving information from buyers. Owners of Shopify stores should use an analytics app or solution that works well with Shopify and provides real-time predictive analytics.
Conclusion
We’ve included the issues that beginners face when using Shopify and the necessary solutions in this post. However, you should be aware that these are common problems. While completing all of the required processes, a seller may encounter numerous issues.
The Shopify App Store has several apps to help online sellers automate their sales process. Aside from that, these applications aid merchants in saving time. As an online seller, you can easily manage your Shopify store’s operations and increase your sales by using such apps.
Hire a leading Shopify plus development company that has assisted clients in creating global ecommerce stores.
