Nowadays we could see a lot of acumen developers, even the professional ones, mostly struggle with their mobile game marketing campaign. It also doesn’t give you the lame excuse to just give up yourself to the wayside of failure. Primarily you know that your game deserves to be on the top list, so you can settle for no less than that. By keeping in this mind, it’s time to plan and begin applying the game monetization tips which are given below.
Key Categories of Mobile Games in Google Play & Apple App Store
You can find different genres of games, with mobile games not wholly exempted from categorization in Google Play and the App Store. One can experience pure Action, general Casual, and full of Strategy to amazing Puzzles, fast Racing, and thrill Adventure, these splendid categories not only lend themselves to professionally organizing the games for users but also offer numerous insights to global marketers.
Generally, popular casual games remain the dominant category of mobile games, as far as overall familiarity is concerned. These games adeptly bring out the best quality in arcade games, after all, their simplicity and highly addictive gameplay.
You could also witness other categories which are simply more familiar in specific countries. In the UK more than 60% adore puzzle games, while in the case of India, battle royale and action games are driving most gamers addicted. As a professional marketer, one must be aware of these modern trends respective to mobile game categories to know what game app marketing strategies to adeptly follow when actively promoting it.
How to Promote Your Mobile Game
Getting Influencers Playing Your App
It is known that Influencer marketing flew rise to the ranks of mobile game marketing techniques quite simply. Outstanding influencers could professionally develop hype and thrill for any game, and more than not, those that pull this already have a good sizable following.
Precisely you have to make sure you get mass followers, and there’s no better way to do this than to easily get an influencer to try out your app and immensely promote it in the process. Also, make sure you select the ones that are interested in your game and adeptly resonate with your brand. So once you do, best notch influencers could take everything from there, to the highest point that you can sit back and allow them to do their magic.
Online Gaming Publications
One can experience a complete metamorphosis in the form of online gaming publications. Game Informer Magazine is some of the best examples and these publications provide feature games, their relevant reviews, and even host regular podcasts about the games they come across. In addition, they also maintain a substantial readership composed mostly of hard adore gamers who can’t get enough of new fresh content.
You can Pay Celebrities to Star in Big-Budget Ads
Everyone can also try this kind of adept strategy. It is said that millions of downloads can be immensely accrued through celebrity branding alone. Suppose if you’re relying on paid promotion then you can go all the way with the person who will be endorsing your game. One must be prepared to invest more money than one plan if you’re selecting for this route. You can talk about big-budget ads in the first place.
Good to apply Guerilla Marketing
It is another unconventional mobile game promotion strategy that doesn’t get the attention it actually deserves, particularly in the present landscape of mobile app game marketing. In addition, guerilla marketing is all about taking the road less travelled, which is what makes it so eye-catching in the first top place.
Most kinds of guerilla marketing need a lot of creativity and make good use of what’s available in one’s current environment and places where users least expect an ad to appear. Another strategy comprises viral marketing that focuses on making shareable content that is both engaging and interactive.
Try to Influence with Attractive Elements
It is enumerated that UI/UX matters a lot and already give you benefits about how strongly a game’s aesthetics can affect people. For example, adding animated and interactive elements alone can primary make all the difference in the global world even if they are wholly unrelated to the app’s gameplay but stay true to their style.
Strongly Focus on ASO & Landing Page Experience
More precisely App store optimization could never be taken out of the equation of Mobile Game Marketing Agency global success. It’s simple to say that it’s time to focus with everyone and most of the gaming familiarity is still stuck in their homes.
Apart from the following categories, you must pay attention to keyword trends to immensely gain insights into your global audience’s behaviour. It is a good response to their changes and any new soft signals they might transmit.
Responding to them should be reflected on your landing page as well since it primarily remains the gateway for good conversions. You can make sure you not only illustrate updated details and optimize for absolute keywords but make the content more unique and engaging as well by adding quality elements like videos, images, and other interactive features, besides sticking to basic practices.
Trying with YouTube Channel
We come to understand that YouTube remains a more familiar, most reliable platform to gain a mass following. It strongly capitalizes on the power of videos, after all. Moreover, you have to make sure to develop content that’s truly worth subscribing to. One quality way to do this is to tell a story in your videos or host any kind of regular podcasts about updates. Moreover, you can use your channel to actively engage your subscribers by being active in their community aspect.
Best to Use Paid Ads
If people know how adeptly to optimize your campaign, then Paid advertising certainly could guarantee a high ROI. Currently, there are already several ad kinds to select from, and what’s quality is that most of them manage professionally to do all of the promotion and user engagement for you.
Best Game Mobile Ads Trends In 2021
Use of Rewarded Video Ads
It is said that rewarded video ads ameliorate user experience and retention with the way they attract gamers with good premium content. Moreover, almost everyone wants to be rewarded for doing something and these types of video ads have shown that they can perform better with in-app purchases.
Feature of Playable Ads
Precisely more using playable ads have become a go-to strategy of in-game marketing for the special immersive experience they offer. They actually capitalize on the gamer’s instinct to actively beat a challenge and most playable ads professionally deliver content like this and can even take the opportunity to offer a preview of your app’s gameplay with these ads.
Importance of Banner Ads
More interestingly the latest statistics illustrate that Banner Ads still growing even in these unusual times. The game marketing trends also enumerate that incorporating videos in banner ads actively raises engagement further and conversion by more than fifteen per cent.
Final Thoughts
Much transformed mobile gaming market in this year would undoubtedly continue on its upward incline trend. In addition, every mobile game development firm will surely anticipate this so you could expect the competition to get difficult. Finally, this mobile game marketing guide will offer you with appropriate tools and motivation to assist you in achieving the massive success you could get.
