One of the biggest challenges for marketers or business owners is to generate traffic and leads. There are several ways to increase the traffic on the website, here in this post I will share the best ways to increase traffic.
Driving Traffic Through Content
If you think that you will get huge traffic without traffic then think again. For the business website having a company blog is necessary and you cannot ignore this. A company blog has several advantages such as:
- You will have more backlinks.
- You will have more internal linking.
- You will get more traffic than the business website itself.
- You will generate more sales and leads.
If you offer more value through the content people will have reasons to visit your website. Hence, you have to write on the evergreen and most trending topics. For writing evergreen and top trending topics any blog writer app makes it error-free. The headline, headings, and subheadings are most important as the title will attract users to click on the post while headings and subheadings keep users engaged in the content.
Use SEO Strategy
Pages that are ranked in the top 10 search results of Google capture 80-90% of the website traffic. And, for ranking keywords, you need a strong SEO strategy.
As we all know that search engine optimization is especially for search engines to make your web pages visible in the search engine result pages. An effective SEO strategy can be made by taking the help of several SEO tools like the industry-leading “Semrush” tool.
By using Semrush one can do several tasks such as keyword research, website audit, competitor analysis, content ideas, writing assistance, etc. Getting the analysis of your website as well as competitors through Semrush will give you a clear picture of the gaps. These gaps can be filled by designing SEO strategies.
Although Semrush is a premium tool; you can get a Semrush free trial to test this tool, so that you can decide whether you will go with their premium plans or not.
Text content is well enough to attract more visitors but incorporating videos will attract more audience and it also keeps users more engaged.
For creating videos for the blog post, Flexclip online video editor comes in very handy. Flexclip is an online video creator and editor. You do not need to install anything on your computer as it is an online video editor. Flexclip review on the internet are positive and people love this tool for creating attractive videos.
You can embed videos in the post to appear in the video search results. If you have good YouTube views of the video you can add your link in the description or anywhere in the video to divert traffic from the YouTube.
Implement Schema Markups
A site implemented with relevant schema code has a higher chance of getting clicks from the search engine page results of Google than a website that does not have schema makeup code. Structured data makes your search result snippet attractive, which encourages people to click on the search engine result links.
To get a more organic click, you need to optimise your meta tags. Add your primary keyword in the title and meta description. Keep your title between 60-70 characters and meta description under 165-170 characters.
Backlinks are the most important Google ranking factors. Getting quality and quantity backlinks from the relevant website will help in improving the page ranking. Backlinks also help in creating the domain authority of the website. The higher the domain authority, the higher people as well as search engines trust your website.
Use Other Methods Also
Educating your audience through informative content should be your primary goal. Other forms of promotion methods including infographics, social media, webinars, podcasts, etc are also used to drive traffic to your website.