Instagram’s regular updates bring frequent surprises for users of the app. The app, which has more than 1,2 billion active users each month, as of 2021, is always innovating to increase the trust of its users and to maintain its spot among the 10 social media platforms that are the most frequently used apps. Givenchy Influencer Marketing Platform Hivency Influencer Marketing Platform offers you a summary of five trends and ways to utilize Instagram this year to improve your marketing strategies for influencers.
Instagram Shopping the Rise of Social Commerce
If there’s a trend to keep an eye on from 2021 to Instagram it’s social commerce. Social networks are all on the verge of becoming central retail channels for consumers. And only a few months ago Instagram launched an online store function.
Whatever industry you work in whatever your business is, the Instagram Store offers a chance to display your product and connect with your customers quickly. According to Instagram describes, “Stores are an immersive, full-screen virtual storefront that allows businesses to develop their brand message and encourage the discovery of their products, all within a native shopping experience.”. The brands can show their current inventory on their Instagram posts to aid customers in the buying process. To know more about Instagram visit comprarseguidoresreaisportugal
For an influencer-based marketing strategy, the company can promote its online store using influencers. In this kind of marketing micro and nano-influencers can be extremely effective as they can separate messages by the location, audience, or age group. Once you have tested your products, an influencer can give their opinion through stories or publications which can direct customers to your account on behalf of the brand and ultimately to your store. It’s good to know that it is now possible for celebrities and All-Stars (i.e. celebrities) to incorporate tags for products that redirect into the Instagram shop in their posts that collaborate directly using their brand-name products.
Live Shopping on Instagram
Since the start of 2020 Lives are on the rise on Instagram Challenges events, meetings, and conversations… Influencers, as well as brands, have come up with a myriad of ways to keep the attention of Instagram users.
What exactly do you know about Live Shopping on Instagram? It is a feature on Instagram that allows you to buy on the spot during Instagram Live video. Content creators and brands alike can add their product’s tags during the live broadcast which allows viewers to purchase or purchase items they like. Instagram Live shoppers can also highlight a specific product or display up to 30 items. Another excellent opportunity for brands is to work with influencers and showcase their products.
Instagram guides storytelling in the spotlight
“Instagram Guides,” or the “Instagram Guides” feature has been available since November 2020. The Instagram Guides layout is very similar to blogs and is yet to be utilized to its fullest extent by brands as part of its influencer campaigns. Guides permit the grouping of in one place different Instagram posts. The majority of these posts follow a similar subject.
There are three kinds of guides available:
Places: to suggest places that are in line with the universe of the brand or are in connection with the main target audience of the brand;
Product: using this kind of guideline, a company can list the items it sells in its online store and categorize its products by theme
Posts: to organize posts that share the same topic. For example, a cosmetics company could design a thorough skincare routine for Guides by putting together posts that highlight the appropriate products. A fashion company could design a Guide that includes gift ideas. Every brand can create posts written through its influential bloggers.
If you’ve been working in a relationship with influential people on Instagram for quite a while and even finding ambassadors, new opportunities are revealed via Guides. It is possible to request your ambassadors to write an Instagram Guide based on posts they made together with you. To make it more interesting You could consider incorporating the content of one of your products into another Guide. There are a lot of possibilities using this function. All you need to do is give your influencers the chance of being imaginative with your product (or the brand you represent) to produce engaging content that is based on the concept of storytelling.
TIP: In addition to your influencer-based campaigns on Instagram Don’t forget to consider other channels or features that are not as popular currently, such as blogs. While it is true that there are other channels to consider, aside from Instagram blogging, the blog format has always been the best option. Influencers can better explain your products or services that they have tested previously and can help you enhance your referencing and get genuine reviews, and also increase sales. Additionally, they generally promote their posts on their personal Instagram account. In the end, it’s this is a winning combination!
Instagram Stories as well as Reels Features you should not live without
Reels are a necessity for influencers and companies must make this feature their own in 2021. The feature was developed by Instagram to rival TikTok the feature quickly was a huge hit in the app. What made it popular? Simply because the short format (30 seconds max) draws the attention of individuals who are on social media, and allows users to unleash their creativity.
For a company, the primary benefit is that it can uniquely showcase its products using music and showcase them through an idea of a storyline created by influencers it collaborates with. The Reels tool helps to make shopping more seamless, as influencers can tag the product of the brand in their blogs and redirect traffic to the store. It’s a great method to increase sales, gain followers, and boost recognition. Additionally, Reels remain in the feed for an extended period and you can download the video directly to your mobile. This makes it easier to speed the process of creating content.
Tips: Reels are currently mainly utilized by brands to show their products and to share their opinions (to increase transparency, specifically) however, many other actions can be planned and thought of: showing how the company operates behind the scenes, revealing the inner workings of the company, presenting employees, launching new challenges as well as sharing educational content reviews from customers as well as other. It is also possible to ask the team of content creators that you work with to assist you in coming up with suggestions for steps to take.
It is still the format of video Stories will be highly praised by brands due to their partnerships with influential people. Feed posts are getting less and less well-known because Stories are a way to present information more engagingly. Stories can provide more information about the product and get insights into marketing from followers of influencers particularly through question stickers and surveys. Engaging among Internet customers is encouraged, and in the present, contests are simplified through Stories.
Instagram Dashboard: A brand new tool for professionals as well as content creators
With the primary goal of allowing brands, professionals, and influencers to keep track and evaluate your performance on Instagram accounts, Instagram has just announced the launch of an analytics dashboard. The users will have the ability to access all information and stats about their accounts and find a section devoted to badges and an additional section for content from brands and monetization functions. Instagram will also allow them access to content specifically designed to assist them in using the platform through instructional videos and other resources… For anyone, whether for influencers or brands, Instagram’s dashboard Instagram dashboard will assist in ensuring the success of your influencer marketing campaigns as well as identify areas to improve. Visit comprar seguidores reais portugal for further Info.
Image credit Instagram
The social media platform is not finished surprising us, and some new features will certainly appear in the news similar to the previous one that was announced by Adam Mosseri, which is the possibility of live events with several people. The chance to gather your most loyal followers, influencers as well as your customers. Keep an eye on it!
Conclusion
There is now all the information you need to optimize any influencer-based marketing campaign into 2021, thanks to these 5 most recent Instagram features. If you want to go even further and locate the best influencers for your campaign you can use an influencer platform that is micro-sized like Givenchy. Through Hivency’s smart Matching system, you’ll receive lists of profiles pre-filtered to match your target audience without the need to hunt for them. Support tailored to your needs will also be offered to ensure the effectiveness of your marketing with influencers both strategically and operationally.
