In 2022, there are 135 YouTube Video Promotion Service

It’s no secret that videos have surpassed all other forms of information consumption in recent years.

Consumers raised their online video consumption by 96% in 2020, and 9 out of 10 viewers indicated they wanted to see more videos from brands and businesses. In fact, by 2022, it is expected that the average person will spend 100 minutes each day watching online movies.

As a result, video content is an essential component of every marketing campaign. As a result, we’ve compiled a collection of video marketing data that will help you employ videos as part of your marketing strategy this year. If you want to grow your channel and videos then you should use YouTube video promotion service Not only that, but we’ve also prepared an extremely useful infographic that you are welcome to download and use in your blogs or posts. All we ask in exchange is that you share the source URL for this post. Good luck with your reading!

1. The Most Important Video Marketing Facts

Here are some statistics that show why video content is an essential aspect of any marketing strategy.

1. Online videos will account for more than 82 percent of all consumer internet traffic by 2022, up from 15 percent in 2017. (Cisco). In fact, 85 percent of all internet users in the United States watched online video material on a monthly basis on any of their devices as of January 2018.
2. By 2020, 83.3 percent of internet users in the United States would have viewed digital video material 3. Every week, 78 percent of people watch online videos, and 55 percent watch them every day. In fact, 54% of customers say they want to see more video content this year and most effective promote
3. Consumers want to see more video material from brands or businesses they support, according to studies
4. 72 percent of customers stated they would rather watch a video than read about a product or service. In fact, 84 percent of customers believe that watching a brand’s video influenced them to buy a product or service. Furthermore, 79 percent of customers report that watching a video convinced them to buy or download a piece of software, which you can make for your company in minutes with InVideo’s 5000+ ready-to-use video templates.
5. When viewers see a video, they retain 95% of the material, compared to 10% when reading a text message 7. Video is now used by 86 percent of organisations as a marketing tool, up from 63 percent three years ago
6. Marketers who use video generate income 49% faster than those who don’t
7. When both text and video are available on the same issue, 9.59 percent of executives feel that video is more likely to be chosen. In fact, 92 percent of people who watch films on their phones share them with others. (Small Biz Trends, 2016 – updated 2022) Social videos receive 12 times more shares than text and photos combined.
8. 87 percent of video marketers are happy with the return on their social media video marketing efforts, and 93 percent of marketers who utilise video think it’s a vital element of their strategy
9. Video has helped increase the average time visitors spend on the page, according to 11.83 percent of video marketers
10. Annually, video marketers generate 66 percent more qualified leads
11. Adding a video to your landing page can increase your conversion rate by as much as 80%.
12. Statistics on Video Consumption and Usage Trends
13. In the last 30 days, more video content has been uploaded than major television networks in the United States have made in the previous 30 years
14. Streaming videos and downloads will account for 82 percent of worldwide internet traffic by 2022.
15. Videos account for one-third of all online activity
16. In the United States, 85 percent of internet users watch videos online .
17. Users spend 88 percent more time on websites with videos than on those without
18. The average person watches 16 hours of video per week

When compared to television, 7.6% of respondents prefer to view internet video content

8. In 2022, the average person will watch 100 minutes of online video each day
9. In 2019, internet users spent an average of 6 hours and 48 minutes each week watching online video
10. When it comes to internet video content, men spend 40% more time than women
11. In the last five years, online video consumption has increased across all age groups, with persons over 46 years old experiencing the greatest growth
12. Mobile devices account for more than 75% of all video views
13. Seventy-five percent of viewers prefer to watch a video horizontally, whereas just twenty-five percent prefer to watch it vertically
14. 87 percent of corporate videos are still seen on a computer
15. The most popular videos are those that are less than two minutes long. After 2 minutes, video engagement begins to decline significantly. If you have a long video and viewers watch it for more than 6 minutes, there are almost no drop-offs in engagement.
16. 52% of viewers watch a video all the way through, whereas just 25% finish a video that is 20 minutes or longer
17. Because 17.92 percent of consumers watch videos without sound and 50% rely on captions, creating videos that are suited for silent viewing is critical. You may do this easily by utilising the user-friendly InVideo online editor.
18. Ninety percent of interactive videos are completed. (Week of
19. When compared to non-targeted videos, personalised videos are 35 percent more likely to retain viewers
20. Online video commercials are skipped by 20.65% of viewers
21. Videos with a duration of less than 90 seconds have a 50% retention rate (HubSpot)
22. In the United States, the most popular viewing period for web videos is between 7 and 11 a.m. PST on Wednesday
23. Last year, half of all videos created worldwide (56 percent) were shorter than two minutes long
24. Only the top 5% of videos maintain 77 percent of viewers until the very last second on average
25. Social Media Video Marketing Statistics

Let’s start with some broad social media video statistics before diving into specific video numbers for each platform:

1. Social media video posts receive 48 percent more views
2. On social media, 73 percent of users want to view “entertaining” videos
3. 16% of social video watchers use vlogs to do product research
4. Live video is used by 4.17 percent of businesses as part of their social marketing strategy
5. The most popular medium for sharing videos among marketers is YouTube (88 percent), followed by Facebook (76 percent), LinkedIn (66 percent), and Instagram (65 percent).

(A) Statistics on YouTube video marketing

6. 65 percent of viewers believe YouTube is their favourite platform for watching videos

7.62% of all Google searches involve a video, with YouTube accounting for 8 out of 10 of those video results

8. YouTube has 38 million active channels, 15 million of which are content creators, with 22,000 of them surpassing one million followers.
9. As of 2019, YouTube receives 9. 500 hours of video footage per minute
10. On a daily basis, the average amount of time spent on YouTube is 17 minutes and 31 seconds
11. Mobile YouTube videos reach more 18-19-year-olds throughout the world than any other television network.
12. When compared to those watching television, YouTube mobile users pay 2X more attention to what they’re watching. When watching videos on mobile phones, 7 out of 10 individuals default to horizontal viewing.
13. After Netflix, YouTube is the second most popular place for millennials to watch online video content But if you want to grow your channel then use YouTube video promotion service.

Note: Interested in learning more about the current situation of YouTube? Get up to speed on the newest YouTube trends with our YouTube statistics guide).

(B) Facts about Facebook video marketing

17. Every day, Facebook receives over 8 billion video views
18. In 2020, the total number of daily live streams on YouTube increased by 45 percent
19. Around the world, 40% of customers stated they bought things after seeing them on YouTube
20. Marketers that create online video content for YouTube account for 50% of the total
21. Facebook users spend three times as much time watching live videos as they do watching uploaded videos
22. Every month, Facebook has over 500 million active video marketers
23. On Facebook, video posts get the most organic engagement
24. On Facebook, customers engage with branded video content at a rate of 49 percent, which is more than any other social site
25. Every day, 75 million users visit Facebook Watch, the company’s video platform, and they spend an average of 20 minutes there

On Facebook, 26.85% of videos are watched without sound

(C) Statistics on LinkedIn video marketing

27. On LinkedIn, video posts are shared 20 times more than other types of content
28. With InVideo’s online editor, which comes with 5000+ ready-to-use templates, you can produce captivating films to post on LinkedIn in just a few minutes. To test it out, create a free account here.
29. On LinkedIn, 28. 80% of videos are seen without sound, which is why 70 percent of videos made for silent viewing
30. When compared to a published video, brands receive 24x more comments and 7x more reactions on LinkedIn live streams
31. On LinkedIn, 38% of marketers post video content, and 75% of them say it is successful

(D) Instagram statistics on video marketing

32. Since June 2017, the number of Instagram users who spend time watching video has increased by 80%.
33. 60 percent of Instagram Stories videos are viewed with the sound turned on
34. When compared to other forms of posts on Instagram, video posts garner twice as much engagement

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35. Using Instagram Stories stickers can boost viewership by 83 percent
36. Business profiles accounted for one-third of the most-watched Instagram Stories
37. 30% of Instagram users claim they have purchased a product after seeing it on the platform
38. Swipe up to view brand links on Instagram Stories, according to 38.7% of users (Mention). If you haven’t yet begun utilising Instagram stories to develop your business, join up for a free account on InVideo and start using the engaging, ready-to-use templates.

(E) Statistics on Twitter video marketing

39. Every day, Twitter receives 2 billion video views
40. Mobile devices account for 40 percent of Twitter video views, and 45 percent of Twitter users want to watch more celebrity videos
41. Promoted tweets with videos reduce cost-per-engagement by more than half
42. When compared to tweets without videos, tweets with videos generate 10x more engagement 43. Video Website Cards on Twitter videos have a 2x greater clickthrough rate and increase user retention by more than 60% when compared to normal video advertising

(F) Video marketing data for TikTok and Snapchat

44. Tik Tok has a global user base of over 800 million active users
45. Every day in 2018, more than 1 billion videos were seen
46. TikTok users in the United States spend an average of 46 minutes each day on the app, resulting in 37 billion video views per month
47. TikTok is used by 68 percent of individuals to watch other people’s videos and by 55 percent of people to upload their own
48. Only one out of every ten marketers has experimented with TikTok video marketing. Sixty-six percent said they were successful
49. Only one advertiser per day is allowed to employ TikTok’s brand takeover advertisements, which guarantee 5 million daily impressions 50. Every day, Snapchat users watch over 10 billion videos
50. 12 percent of marketers utilise Snapchat as a marketing channel, with 50 percent claiming success
51. Statistics on Video Marketing for Marketers and Businesses
52. 64% of buyers buy a product after watching a brand’s social video
53. Eighty percent of users can recall a video advertisement they saw in the previous 30 days
54. 54% of respondents want marketers to produce more video content
55. Video is the most popular form of media for marketers to leverage as a content strategy
56. Consumers want to see more live videos from brands on social media, according to 45 percent of respondents
57. 63 percent of social media marketers feel that in the future year, live video will grow more essential
58. 89 percent of video marketers say video provides a high return on investment, 83 percent say video aids in lead creation, and 87 percent say video has increased traffic to their website
59. The most popular video kinds utilised by marketers are product or service promotional videos, brand storytelling videos, and product demos
60. Video has directly aided sales for 80% of video marketers, and 95% of video marketers aim to raise or maintain video investment in 2020.
61. Video is used by 85 percent of firms as a marketing strategy

Video marketing is used by 71 percent of B2B marketers and 66 percent of B2C marketers

12. Eighty percent of marketers make videos that are three minutes or less in length
13. Marketers boost their digital video budgets by 25% on average each year
14. The video marketing sector is worth $135 billion in the United States alone
15. Emails with the term “video” in the subject receive 7% more opens than those without
16. 41% of video marketers utilise webinars as a marketing tool; 83 percent report success, and 37% want to continue using it in the future
17. In the coming year, 17.43% of firms want to use interactive video
18. 360-degree movies have been used by 18.14% of businesses

19.74% of video marketers say they’ve had success with 360-degree videos

20. In 2020, 20. 66% of marketers intend to incorporate video as part of their marketing strategy
21. Video marketers receive 66 percent more qualified leads per year than non-video marketers
22. After watching a brand’s video, 22.8% of users purchased an app or software
23. Before making a purchase, 23.55 percent of customers watch videos.

24.48 percent of marketers who started using video in their strategy for the first time claimed they did so because it was easier to persuade people of its usefulness through video.

25. In 2019, 25.18 percent of marketers that began using video as part of their marketing plan did so because they were more confident in the ROI on video.
26. Businesses, on average, post 18 videos every month.
27. With decreasing attention spans, marketers just have 2.7 seconds to capture their audience’s attention.
28. From 82 percent in 2017 to 85 percent in 2018, and 91 percent in 2019 to 92 percent in 2020, marketers that think video is a key aspect of their strategy have increased.
29. Explainer videos [72 percent], presentation videos [49 percent], testimonial videos [48 percent], sales videos [42 percent], and video advertising [42 percent] are the most common videos made by marketers.

In order to better comprehend or learn about a product or service, 30. 96 percent of individuals have watched an explainer film. 84 percent of individuals claim that seeing brand videos on the internet has persuaded them to purchase a product or service. In 2020, 86 percent of people want to see more video content from brands. More instructive and explanatory videos are preferred by 36% of those surveyed.

31. 46% of marketers who began using video in their marketing plan did so because they believe it is becoming more economical, and 46% believe it is becoming easier to generate videos in-house. 43% of people

To track the performance of their films, 32.35 percent of firms use intermediate or advanced analytics

33. Salespeople that include videos in their emails obtain a 16 percent higher open rate and a 26 percent higher response rate
34. Saas firms that included a video in their offering had a 41% higher closing rate
35. Businesses that employ advanced analytics to track video success are more likely to boost their video budgets this year
36. Event service firms that included a video in their proposal had a 103 percent higher close rate
37. Companies and organisations that produce more than 51 videos per year increased from 13% in 2019 to 46% in 2020.
38. When it comes to developing video content, both small and medium-sized businesses (57%) rely heavily on internal resources
39. Videos in emails increase click-through rates by 300 percent

40.13 percent of marketers say they don’t use video as part of their strategy because they don’t have enough time, 20% think it’s too expensive, and 17% say they don’t know where to begi

1.COVID’s Impact and the Way Forward

While the pandemic brought with it a wave of uncertainty, such as budget cuts and a shortage of resources, it also accelerated the consumption of internet information. All communication became digital, and businesses discovered a new way to communicate with their customers. Let’s take a look at some data that can help us understand how the last year has evolved and what we can expect in the future:

1. In terms of spending and consumption, video remains a top priority for marketers. According to 93 percent of marketers who utilise video, it is an important aspect of their strategy, up from 92 percent in 2012 and 91 percent in 2019
2. According to 91 percent of marketers, the epidemic has made video more important for enterprises.
3. Sixty percent of video marketers believe their 2022 will be impacted. 70% of these video marketers anticipate an increase in their spending, while 30% anticipate a reduction.
4. 96 percent of respondents say the pandemic has increased their internet consumption of video content.
5. In 2022, 96 percent of video marketers aim to keep or raise their video budgets.
6. In 2022, 69 percent of marketers that haven’t employed video as part of their content strategy intend to do so
7. People want to see more videos from brands and businesses, with 9 out of 10 saying they want to see more.

The following trends and statistics demonstrate that videos are extremely successful for organisations and marketers. Only 86 percent of firms, on the other hand, use video material to promote their brand. We sought to learn more about the main reasons why companies and brands don’t use video in their marketing strategies, and here’s what we discovered: