If you have been managing your trade successfully, you may have come up with reasons that an effective site is not relevant to you. You may have some understanding of web presence. But an effective website created by a triverse – ad agency in Gurgaon will have a big difference for your specific purpose. Do you need a site to be successful?
Why does your marketing firm need a site?
Many entrepreneurs may think that since I have a small task force and we don’t sell anything online, I don’t need a site. Well, you should have one site. If you have a trade, you should have a way to avoid losing business that your competitors have.
Besides, can you sell a product offline in types of covid-19? It has already altered the retail landscape, and millions of shoppers are looking for everything from tips to books to natural gas and more. It makes sense to hire a triverse – ad agency in Gurgaon to get your marketing work done with a specialized website. While you delay, it’s more likely that your competitors have seen how effective a site can be for their trade. Do you want to get left behind? You may think, doesn’t your Facebook page count?
Do you need a website when you have a dedicated Facebook page?
It is common for businesses to rely on Facebook and other social media as their main advertisement channel. Besides, it will help build a larger audience and let you carry out your market research. Nevertheless, a Facebook page cannot be a substitute for your site. We will tell you why.
You don’t have control over your Facebook page.
What will happen when one morning Facebook decides that it won’t support trades anymore. All the clients and followers would get left in despair. It wasn’t long ago that Facebook was down globally, which left behind moments of frenzy. But you have more control over your site, you can control your website’s features and appearance. The site will allow you to position yourself so that people can find your mind and they make queries concerning the product you sell.
Having a website can boost your credibility and increase your visibility. It will improve your lead generation power as well. It is your property, hence if you have absolute freedom about how you want it to look. It’s an excellent place to highlight positive reviews and answer any questions that potential customers might have related to your business. Whether you are a small or large trade, having a website has many advantages. Let’s learn some of the ways by which a triverse – ad agency in Gurgaon can drive traffic to your website.
How can you drive two times the traffic in your directory?
Driving traffic seems to be the backbone of online directories. The same holds for online directory websites. The more traffic that your online directly gets, the higher your conversion rate. In simple words, more traffic will mean getting more listings. It will mean that you have more revenue down the line. As such, traffic to your directory framed by a triverse – ad agency in Gurgaon should be one of the top goals. Isn’t it so? The task may seem to be daunting, especially if your directory is brand new.
Nevertheless, there are quite some ways to drive traffic to your online directory. We will cover them in the article.
Content marketing
It is one of the easiest ways to drive traffic to your online directory. According to Hubspot, 55% of trades with blogs get more traffic than businesses that don’t. You need to focus on creating content that should be relevant. In other words, you need to create content that solves your problem and educate them about your offer.
Once you get the premium content written it will get indexed by search engines. It means that it can appear as a search result when your audience searches for relevant keywords.
Social media marketing
In addition to content writing, social media is another way to promote your directory website. Facebook is one of the most popular platforms out there. However, you shouldn’t forget that there are other platforms like the following.
- YouTube
You don’t have to be active on all of these media. But, you need to focus on one or two platforms where your target audience loves to spend time. You can also repurpose content for your site’s blog. Further, you have to post only relevant and engaging content.
Video marketing
Video marketing has been on the surge for a few years and has no signs of slowing down. Video marketing is not just great for increasing conversion. But, it also helps you build trust and form a relationship with your audience. Do you want to hire branding agencies in Gurgaon? For quotes, contact us today.
