Write an email, what does it take? Many will answer nothing, but to have a successful email marketing campaign there are several factors to consider. Let’s see them together.
To write an email and start a successful email marketing campaign, it is not enough to know how to write, in fact, as for any business of Digital Marketing. Digital Marketing is the component of marketing that uses the internet and online digital technologies to analyze the market, develop strategies, and put them into … you need to have a strategic vision to achieve the set goals.
Writing is not easy, there are many ways to say things and if before the advent of the internet the copywriter was essentially a professional in the advertising sector, today there are more nuances of this profession, such as the email copywriter.
But how do you write emails that convert the user?
Knowing how to write correct English or your language target. Target refers to a group of potential customers to whom a company wants to sell its products or services. The Target is consequently also … is the basis from which to start, but writing well, without having elaborated the results to be achieved, would be an end in itself.
So let’s see step by step how to get successful email marketing.
The Topic of the Post
- 1 Mailing List
- 2 Buyer Personas
- 3 Brand Identity
- 4 Sender of the email
- 5 Subject of the email
- 6 Body of the email
- 7 Call to Action
- 8 Landing Page
Mailing List
The Mailing List is the list of contacts to whom to send the emails of your email marketing campaign, they can be read often translated as “contact”, a lead is an individual or company who has shown interest by sharing contact information, such as email address, telephone number … obtained through actions of Lead Generation.
Lead generation is the process of attracting and converting potential customers into leads, then obtaining contact information. In digital marketing, we use a …, from subscribing to the newsletter or already loyal customers who therefore know the brand.
A Brand is an identification symbol, trademark, logo, name, word, and/or phrase that companies use to distinguish their product from others. A combination.
These are users concerning the brand, but with a different degree of interest, so it is important to create an ad hoc email for each target segment, for each phase of the funnel. A funnel (also known as a sales funnel or marketing funnel) is the process by which companies guide customers in purchasing products. The… and for each Buyer Personas, depending on the degree of awareness in the brand.
If a user is in the initial phase of the relationship with the brand, it will be necessary to create interest in the company.
If a user is in the desire phase, they are considering whether to buy a brand product and/or service should be guided towards action, through a CTA.Acronym for Call to action (translation: call to action). Instruction for the public aimed at provoking an immediate response.
A verb is usually used in CTAs …, for example, a discount on your next purchase.
If a user has already purchased from the brand, it will need to be done Lead NurturingLead nurturing is the automated process of sending personalized and relevant content to leads, prospects, and customers at each stage of the process of …through information and discounts to keep interested in the brand alive.
Buyer Personas. Buyer Personas are semi-fictional representations of the ideal customer. They are based on market research, real data on existing customers, and some assumptions based on.
The Buyer Personas are fictional depictions of ‘ideal user and are designed as real people with their desires, needs, and frustrations.
For this reason, there will not be a single Buyer Personas but you will have to create several types to respond as pertinently as possible to the real need of the user.
Brand Identity
The email must reflect the identity of the brand, called Brand Identity, in fact, every part, from the visual to the copy, must make the Insurance noon brand recognizable.
It would be wrong to set a formal and plastered tone of voice if the brand has a young and sparkling audience as its target.
Instead, it would be advisable to adopt an informal and direct register, while for a brand with a professional or mature target, a more formal tone of voice would be better.
It depends on how we represented our brand, by which emotions we want to evoke, and to which we want to fulfill, not only through words but also through the color, the logo. A logo is a symbol consisting of text and images that identify a company. A good logo shows what a company does and what it stands for …and the tone of voice of the brand.
A brand is vision, history, brand, territoriality, identity, people, and know-how: it is not something static but an essence in continuous evolution.
The sender of the email
First of all, it is necessary to make the sender of the email known and clear if the sender has a strange name, which does not make it clear who he is or that it is a company, he could automatically end up in spam.
So it is good to use an email address with a company domain or if you are freelancers an email with a name and surname, avoiding particular nicknames.
The subject of the email
Let’s move on to the subject, that is the focus that pushes the opening of the email if I would not use a captivating title, you may have written a beautiful email or even have the best offer for your use but it will never be read.
For this, I want to reveal some secrets to write an object that opens your email!
Use numbers, in fact for emails as well as for article titles, numbers attract the user’s attention and are more easily understood by the mind, which processes them positively.
Example: 5 ways to write a DEM!
Use your customers’ testimonials! Social proof is key, so giving an example of someone who has already used a brand’s product and/or service only intrigues the user, especially if they were already thinking of buying from the brand.
Example: that’s why Maria decided to take our email copywriting course.
Use the USP. Unique Selling Proposition (USP) is the factor or consideration presented by a company as the reason its product or service is different …, the Unique Selling Proposition, that is the promise you make to your users, the reason why they should choose you and your company over their competitors: remember to make real promises that you can keep, otherwise you will lose value in the eyes of your customers.
For example: buy your favorite shoes at price. Price is the amount of money required for a product or service. In a broad sense, the price is the sum of all … lower than the web!
Body of the email
Remember that you are writing to a real person, so you will have to write persuasive text, respecting the tone of voice of the brand, but above all creating a relationship with the user.
Do you want to sell a product and/or service through a DEM? You will not have to write why your product and/or service is worth the price it costs, because it is better than that of your competitors, but you will have to make the user understand that that product is what is good for his needs.
Does it solve your problems? Does it reflect your needs? Does it grant your wishes? By doing good copy on these levers, the product and/or service will sell by itself, because you have created engagement. Engagement, from the English “involvement”, is a term that indicates the level of involvement of users concerning a company or brand, often used in the field of Social Media Marketing. There is … with the user.
Call to action. A Call to action (translation: call to action) or CTA is an instruction to the public aimed at provoking an immediate response. In this, an imperative verb such as … is usually used.
The CTA is the call to action, after having attracted the user through the main text of the email, you will have to guide him to do the conversion. In web marketing, conversion means when a user takes a specific – measurable – action that is important to your business. Examples are access to the site, the visit of …predetermined, such as the purchase of a product and/or service from your e-commerce.
The call to action is therefore a fundamental step to make your email marketing strategy work, if it is not well written or is not visible in the email, you risk losing the user’s interest and the sale.
Landing Page. Landing Page (translation: landing page) means a page specially created to convert site visitors into leads (contacts) or customers, often after having …
The Landing Page is the landing page in a website, as we saw in the article “Squeeze Page vs Landing Page: which one to choose for your strategy?”, aimed at converting users to achieve a set goal, through a call to action. why email marketing campaign is important
The Landing Page is the last step to obtain a successful email marketing strategy if the user was attracted by the subject of the email, he showed interest in the body, so much so that he clicks on the CTA button when he arrives at the Landing Page wants to find what he expects.
If the user does not find what was promised in the email, even if all the steps of a customer journey have been completed, the user’s journey will not perform well for the conversion.
What do you think about it? I hope this guide to creating successful email marketing campaign is useful for you!
