Every healthcare professional needs to attend a medical conference. It helps them keep up their CPD (Continuous Professional Development) and allows them to hear about the latest research and practices. Due to the pandemic, many in-person events had to be canceled. This has meant that physicians of all specialties have not been able to receive the training they needed.
Other than this, conferences allow for important discussions that lead to research collaborations and new ideas. Medical professionals can exchange ideas and best practices through networking opportunities.
How do you ensure that this can still be achieved?
A virtual healthcare conference New York is an opportunity for medical industry professionals to connect online. A combination of workshops, discussion panels, and keynote speakers will allow you to replicate an in-person experience. Professionals can also save valuable time. This is a critical consideration in this sector.
We will be discussing how to make your next virtual medical conference more impactful to ensure your attendees are able to get the most from the event.
What does a virtual medical conference look like?
A virtual medical conference can be thought of as an online version of an in-person event. Consider the last in-person conference you attended, and then convert it to a digital format. People worry about moving to the virtual world and fear it might not provide the same functionality as real life.
But they could not be more wrong.
Virtual medical conferences are a great way for professionals to get together by using interactive tools such as virtual lounges and breakout rooms. It’s difficult for physicians to find the time to attend conferences.
How to maximize the impact of your virtual medical conference
You need to ensure that your virtual medical conference provides value for the attendees. If they don’t, they will just waste their time looking at a screen on a computer and not gain any real value.
You have many options to ensure that your virtual conference is a success. Let’s have a look.
Useful resources
A medical conference can provide a wealth of information, including new regulations and updates in healthcare.
The brain can become overwhelmed when people spend hours staring at a computer screen. It will be easy for attendees to forget important statistics and key figures, making it harder to retain the information.
To ensure that attendees take the most out of what they have learned, it is important to offer helpful content and resources. Because all the information can be accessed online, this is one of the many benefits of hosting a virtual conference in medicine.
Make networking connections
The virtual conference should provide many opportunities for professionals to meet and network. These interactions are important because they allow HCPs to improve their medical knowledge as well as their practice.
Without networking and engagement opportunities, a conference is just a webinar where attendees just sit and listen to another person. It is not worth the time of others.
Collaboration produces the best ideas. It’s therefore important to make these opportunities easily available.
Virtual conferences should encourage HCPs to exchange their knowledge. It is possible to ensure this by using tools such as video chat and video discussion groups so that attendees can talk during sessions and take part in the discussions.
Social media can be used to encourage participation
Social media plays an important role in promoting virtual conferences and increasing attendee participation.
Even after the event is over, you can still use social media to promote your event online. Participants should share their experiences, thoughts, and lessons learned from the virtual conference to encourage others to go.
You should use conference hashtags on all marketing channels. A private social media group could be created to allow attendees to get to know each other before the event begins.
Post highlights throughout the day. Participants should be encouraged to share their experiences online. It can help you reach new audience members. This acts as a testimonial and can help you maximize brand exposure.
Be compelling
Be careful when using PowerPoint. Although they are a great way of communicating important information they can also be tedious.
This format isn’t the most fun and can lead to you talking ‘at’ your participants rather than making them feel part of the conversation.
Instead, encourage your speakers to be more engaging and creative when they present. You can use videos, infographics, and polls to support your points. Asking presenters to use more visual appeal during their sessions will increase audience attention and retention of key information.
It’s more than a presentation. This is an opportunity to interact with your audience. It is important for presenters to acknowledge the presence and encourage virtual attendees to share their ideas.
Send a follow-up survey
Once your event is over, make sure to keep in touch with attendees. When creating virtual events, it is crucial to learn what attendees find useful and what they would like to improve.
They might have found the product demonstrations too lengthy and so they decided to quit that session. Perhaps they felt there wasn’t enough time to ask questions.
Virtual Medical Conferences, the Future
We have already talked about the many advantages of virtual medical conferences. It is hugely beneficial for healthcare professionals to be able to continue their professional education without leaving the hospital, surgery, or office.
Event planning is difficult because in-person medical conferences can be costly. This is why it takes a lot of research and planning. It takes a lot of time and resources to find the right venue and secure keynote speakers.
You can convert any in-person medical conference into an online conference by using technology.
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