How to make Unboxing be an event that will remain in the minds of customers? A tangible experience is an answer. It not only tells the brand story, but it also encourages social proof and user-generated content. And most importantly, it’s fun! Here are some tips to make your next Unboxing event a memorable one. The benefits of this approach are numerous.
Unboxing is a tangible part of the customer experience
Unboxing is a tangible part of the customer experience. A happy customer is more likely to buy from you again. This makes the unboxing experience even more important. When your packaging is impressive and the contents inside look as good as the product description, customers are more likely to buy again. Ultimately, your goal is to create a positive experience for your customer and keep them coming back for more.
Consumers evaluate brands at each point of contact, and the unboxing experience is a moment when they form the first impression. In fact, 43% of US consumers plan to do more shopping online after the coronavirus outbreak. Unboxing is a way to make up for lost in-store time. Here are some tips on how to create a memorable unboxing experience. To create an amazing unboxing experience, remember these key elements:
It helps tell the brand’s story
An effective unboxing experience is a powerful tool in crafting a compelling brand narrative. It helps customers see tangible proof of the brand’s values, as well as avoiding the risk of appearing like a sales pitch. A brand can use an unboxing experience to promote products across all channels, including retail stores, online sites, and mobile apps. To create custom printed boxes a compelling unboxing experience, brands should follow a few guidelines.
First and foremost, unboxing should be fun. Using a fun, creative, and interesting method can help brand stories go viral. Consumers are drawn to videos of products that look like they just came out of the box. An engaging unboxing experience can even lead to a viral video. According to Dotcom Distribution, over 35 percent of consumers watched unboxing videos in 2015 and 36.8% in 2016. This is a sign that the unboxing experience has a powerful impact on customer loyalty and conversion. A brand can leverage content from unboxing videos to engage customers by re-sharing, organizing giveaways, and starting conversations.
It generates user-generated content
If you’re interested in increasing brand awareness, extending your reach, and building a community, user-generated content is a must. Brands have turned to this type of content to achieve these goals and more. To see how this tactic can increase conversions, reach, and social engagement, read on to learn how it works for GoPro. This video camera company relies on user-filmed videos to sustain its YouTube channel – three of the top three videos have over 400 million views!
National Geographic, for instance, requires users to submit content via its website. This method reduces the chances of offensive content reaching the public. National Geographic also uses user-generated content to create an authentic buying experience. But make sure you keep your terms and conditions clear and offer an incentive commensurate with your customers’ efforts. While you want to encourage user-generated content, don’t let anyone use your brand to spread hateful, offensive, or derogatory content.
It encourages social proof
The benefits of unboxing are endless: the customer gets a firsthand experience of the product, and they can share their experience on social media. Social proof is a great way to boost brand loyalty, and it is also an effective way to capture new leads. This type of content also offers an opportunity to spread your brand’s name and logo through social media, which is a valuable form of marketing for online brands.
The most prominent benefit of social proof is its ability to engage and build trust. Social proof is far different from passively browsing a web page. Social proof is tangible, and it speaks to the psychology of online shoppers. Consumers make purchases based on the level of trust they feel in a retailer. This tactic promotes shopper engagement and trust, two factors that are crucial for successful online sales.
It helps cross-sell
One of the most powerful ways to drive repeat sales is through a premium unboxing experience. By creating a premium unboxing experience for your customers, you will be able to shape their perception of your brand and make them feel like they have made a valuable investment. Customer retention is a tricky art, especially if you’re a smaller brand. Unboxing reviews can help you create an even better experience for your customers.
To create an unforgettable experience for consumers, try offering complementary products. This will help you generate extra revenue. For example, when people purchase custom burger boxes for cheeseburgers, you’ll want to cross-sell their other items to complete the meal. In this example, you won’t enhance the cheeseburger by selling extra items, but instead, build around the original purchase. Similarly, a customer may be interested in purchasing other items, such as a tablet or a phone charger.