15-second videos are often seen on YouTube video ads and SNS such as Twitter, TikTok, and Instagram. Have you ever experienced ” I thought I’d skip it, but I just saw it”? Since the 15-second video is short and can quickly impress the viewers, it is a very effective way. A 15-second video is recommended when editing a video as a company ad. However, some people may say, I don’t know how to make a 15-second video or I want to make a buzzing video! So this time, I will introduce how to make a buzzing 15-second video!
Why stick to 15 seconds
It’s so short that it catches your eye! The charm of 15-second videos of the YouTube video ads, the maximum playback time for non-skip ads (ads that cannot be skipped) is set to 15 seconds. The shooting time of the video posting application “TikTok” is basically 15 seconds, and most of the videos that are talked about on Twitter are within 15 seconds.
By the way, the story function of the photo posting application “Instagram” is also set to 15 seconds. Why is it 15 seconds? This is because viewers can concentrate on watching videos in a short time. People are pretty nervous about “waiting times” on the Internet.
Isn’t it frustrating to open your smartphone and have a slight delay in connecting to the Internet? If you try to watch a video on YouTube and the ad runs for 30 seconds, some people will close the video. No matter how attractive the video is, some people say, “I only watch the exciting part of the video and not the rest.”
However, a short time of 15 seconds is shorter than 30 seconds, and the content is condensed, making it easier to attract the viewer’s attention. Recently, some people have said that “6 to 10 seconds is good for video ads.” However, if you are a beginner in video editing, 15 seconds is recommended instead of 30 seconds or 10 seconds.
How to make a buzzing 15-second video ad
Now, I will explain how to make a buzzing 15-second video and the procedure. We will also introduce buzzing tips and points of advertising that catch your eye, so if you are considering video editing from now on, please refer to it.
Set your goal
Before you start thinking about recording or starting with the production of the video, it will be very important that you define the objective for which you are determined to carry out this advertising action.
Ask yourself the reasons why you want to make a video ad. What do you hope to get out of it specifically? The more specific you are, the better. A video is not precisely cheap advertising actions, so you have to be very clear about this first point. Some common reasons when creating a video ad:
- Brand recognition
- Sales increase
- Attract visitors to your website
- Build customer loyalty
- Educate the consumer
- Promote a product or service
For example, let’s imagine that your brand has just hit the market and you want the public to start getting to know you and become familiar with you. In that case, the goal would be to make a brand recognition video.
It may be that your objective is not unique and therefore, they are multiple. Be careful since the more goals you want to obtain from a single video, the more difficult it will be to communicate effectively to your target. Ideally, you would create a video dedicated to achieving a single goal and, if you have more goals in mind, make specific videos for each of them. In any case, if you want to set more than one goal, try not to have more than two goals per video.
Choose a style
After defining the target, we move on to the style of the video that we are going to choose to apply. I am going to show a few so you can see a bit more:
- Animated: it can be both 2d and 3d. The idea is that it is animated
- Real people: using real actors to interpret the script
- Stock video: a stock video is a video that is available to buy in a video bank. It is a much cheaper option
- Screen: a recording of a computer screen or any device interacting for explanatory purposes
- Whiteboard: a whiteboard and markers, it is the only thing you need to write and draw what is explained in the audio
Some videos contain elements of others, for example, real actors interacting with 3D animated characters, etc. Imagination has no limits, so you only have to explore.
To decide what type of video you need, consider the previous steps and the budget you want to allocate.
If you have to hire actors and a whole professional recording team, it will be much more expensive than making an animated video in 2D. If you have a tiny budget, in that case, the best option for you would be to use a stock video, although obviously, you will have to adapt the script to fit the stock video, and at the same time, the stock video must fit with what you want to promote.
Decide the taste of the video
First of all, let’s decide the taste of the video.
- Interesting: Neta, Tale, Active, Impersonation
- Cute: Animals, fashion, makeup
- Scary system: Spirits, monsters, story tailoring
- Dance type: Using songs from popular artists, copy dance, original dance
- Music: Songs, musical instruments, composition
- Product introduction: Food, furniture/home appliances, electronic devices, services
- Home video: Cooking, cleaning, the wisdom of life
- Business-related: Business services, product introduction related to business
If you watch a lot of popular videos, it will be easier to get an image of “I want to make a video with this kind of taste.” It is also recommended to incorporate your own special skills such as songs, musical instruments, sports and cooking into the video. When creating an advertising video, focus on the product/service you want to introduce and focus on “what you want to convey the most.” For example, an explainer video would be a great choice to introduce the service you offer.
Choose a right app
Once you have a rough image of the video, it’s time to choose an app. There are two types of apps required for making videos: “video posting app” and “video editing app.” Since the viewership changes depending on the application to which the video is posted, select a video posting application that better matches your audience. There are many paid and free video ad makers in the market. Find an easy one to edit your video.
A 3-stage configuration is recommended
After downloading the app, let’s try shooting a video. If you are a beginner, you may be worried that you don’t know what to shoot first or that you can’t think of composition. In such a case, a “3-stage configuration” is recommended! The 3-stage configuration means that the video content is divided into 3 stages.
- Situation setting: Self-introduction
- Conflicts: Worries, troubles, new encounters
- Solution: Solve your worries, happy ending, expectations for the future
With a 3-stage configuration, even beginners can easily try it because it can be installed smoothly and easily even in 15 seconds.
Make some differences
The key to making buzzing videos is to incorporate “gap” and “what no one is doing.” Of course, one way is to refer to the videos of the topic, but if the contents are very similar, you will think that there is no freshness or originality.
What all buzz videos have in common is that they have strong emotions such as “surprise” and “impression” and the power to draw interest in “looks interesting” and “wants to see until the end.” If you can’t think of the content of the video, arrange the three-stage template introduced in the previous section and set it to be full of originality.
- Eye-catching situation settings: Unusual places, clothes, people
- Unpredictable turning point: Appearance of unexpected people/objects
- Unexpected ending: A flashy ending that exceeds expectations, a big incident
For beginners, it is recommended to add rare topics to “trendy topics (songs, dances, food and products).”
Spread the video ad
After editing the video, let’s spread it at the end. There is no “buzz” without spreading. Post your videos on as many social media accounts as possible. For a quick buzz, it is effective to be listed in the “Recommendations” of the app or site. However, depending on the app or site, some conditions may be required to be selected as “Recommended.”
- Video posting frequency
- Many videos
- Many followers
In other words, it is important to “operate an account that is easy to buzz” before making a buzzing video. Start by laying the groundwork for buzz by increasing followers and actively posting videos in advance.
To sum up
When you make a buzzing 15-second video, it is important to select a video posting application that matches the audience and you must incorporate original content. Let’s find a way of expression that suits you and make buzzing videos and advertisements while referring to the videos that have become a hot topic! Now it is your turn to make your own buzzing video ad to boost your digital marketing.