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Starting a new business can be an exciting adventure. It will be up to you to do everything you need to do to make it a success. One of the first tactics you can try on a budget is cold emailing. If you play your cards right, this is a move that works wonders. First, you’ll need to know how to increase your open rate.
Hire a Professional Email Service
The first piece of the puzzle will fall into place when you hire an expert cold email service. This will be the ally you need to show you how to undertake the process. Once you have an agreement in place, your email service can quickly fill you in. From there, it will be up to you to make the right choices when you begin your email campaign. The benefit of outsourcing an email outreach service is you can quickly scale the size of your campaign, without having to internally hire full-time employees. Everyone involved with the project will be trained and ready to assist with your marketing campaign.
You Need to Reach the Right Audience
You should already have a clear idea of what kind of audience you want to focus on. This will form the basis of your core demographic. These are the people who are most likely to respond positively to cold emails. You need to decide well in advance who you are selling to. This will help you focus on what to sell them.
What kind of people are most likely to want your products? What age group do they fall into? Are they mostly male or female? Where do they live? These are questions you should have solid answers to before you begin. Once you have these answers, you can design your cold email with the correct demographic in mind. This is usually done through research into your consumer base. You can use surveys, or utilize data collected from your website to see what demographics your product is reaching.
Stay Ahead of the Spam Filter
One of the most depressing email marketing statistics is the one that deals with delivery failure. An all too large percentage of cold emails are not even seen by the people you are trying to reach. This is because you didn’t take the time to tailor your email with a view toward avoiding the bulk spam folder.
There are a certain number of gaffes that will get you tagged by the spam filter every time. Starting off an email message with “Dear” is a bad idea. Using the tagline “Stop further distribution” is an even worse one. These are generic lines that trigger spam filters. Use them and your email is as good as dead. Make sure your subject line is targeted to the consumer, potentially including as many personalized points as you can fit, such as their name or the company you are trying to reach.
The key is to use a headline that makes sense. Don’t try to gild it with “News from the President” or other sensationalist hype. Definitely don’t shout it out in all caps or too many exclamation points. Even if your email doesn’t go right into the spam bin, it will look amateurish and annoying to a mature recipient.
Send it From a Personalized Email
A recent survey by experts found that using a personalized email resulted in far higher open rates than an anonymous or purely corporate address. The reason is simple. If you receive an email from a person, you’re more likely to view it. An email from a company you’ve never heard of just sounds like spam you can avoid.
Sending your cold email from an address such as “Jane Smith, Sports Gear, Inc.” is a much friendlier and more personal approach. This lets the recipient know that there is an actual person behind the email. The more you can do to avoid looking like a spam-spewing robot, the more chance you have of getting noticed.
Make Sure Your Email Contains Real Value
The last thing you need to make sure of is that your email is worth reading. You need to come straight to the point. Focus on the pain points of the recipient and how you can ease them. Make your pitch in a clear and direct manner. Keep the tone informative and friendly. End it with a call to action to drive clicks.
Cold Emailing is Alive and Well
Contrary to what some so-called “experts” would have you believe, cold emailing is as vital as ever. In fact, with the recent increase in email marketing, it’s become more prevalent. This is your time to master the art of creating a truly effective cold email. Done right, it’s a tactic that will result in clicks that lead to sales.
