The easiest definition of Search Engine Optimization (SEO) is the optimization of your content. It helps in positioning your site and makes it more apparent on the search engine. SEO is very necessary for blog optimization.
SEO is of two classes: On-page SEO and Off-page SEO.
Blog SEO is very crucial for a blogging website because it helps in bringing traffic to the website.
Here are some tips that will tell you how to optimize blog posts for SEO:
Keyword research:
It is a vital piece of SEO techniques. You ought to consistently involve significant keywords in your substance. It implies the keywords you place should be relevant to the content you are posting. The keyword is the part that the audience uses as their inquiry question. If you are utilizing the right keyword, then, at that point, just you will get natural traffic to your blog/site. It is very essential for
There are some tools that you can use to do keyword research such as top tools like Ahrefs, Semrush, Moz. These 3 are the most used tools by marketing agency but these tools are too costly if you are started. On an initial basis, you can use some free tools like ubersuggest, Google Keyword Planner, Keyword.io.
Keywords Analysis Step by Step
These are the tips that we use to pick perfect keywords for ourselves and also these are the tricks used by most of the top players.
- Open the Google search box and type a word that you want to write about and Google will show you all the related searches which user searches the most.
- Check your competitor pages and input those keywords in Google keyword planner. Google keyword planner will show you keywords that are ranked on those pages
- Make an excel sheet add those keywords and excel and now you can use a paid tool or a free tool. It will show you keywords search volume and competition. Choose low competition keywords on an initial basis.
Blog optimization.
Try not to do keyword stuffing. Put your keywords in the meta title, meta description, heading, center of the substance, and finally toward the finish of your substance. You ought to likewise involve equivalent words for similar like Latent Semantic Indexing (LSI) keywords. You can do this trick search your keyword on google and checking the top 3 results. Analyze their content and make sure that your content is more authentic and it has more knowledge compared to your competitor article.
Content should be accurate:
Make sure the substance ought to be correct and clear. It ought to be pertinent and ready to get the questions free from the crowd. You should have SEO optimized blog post. It ought to be top-notch. Then, at that point, just your site will rank on top on the search engine. This will help you in getting the audience to your blog/site.
Backlinks:
Backlinks are the connections of a site given to another site. Various backlinks likewise help in better positioning. You simply need to ensure that the substance on your site and another ought to be connected. It also helps in optimizing blog posts for SEO. Assuming they are not, then, at that point, the bounce rate will be high which thusly will bring down the site positioning. The bounce rate will be high because people will take exits from your website quickly.
Internal Links:
Internal links are the links that are directed to one page from another of the same website. You can connect it with your old or new posts or in fact to your new or old pages. This is also a very important tip for blog optimization. They increase the dwell time of your website as the customer will spend more time on your website if he/ she will click on the internal links. This also helps in passing internal juice to your old posts.
Title and Description:
Your title should be very catchy whether it is a meta title or headings. They should always create some suspense in the mind of readers. Make sure you use numbers in them as it gets very easy to read then. For example, if you want to write the benefits of aloe vera juice. The title should be ‘7 benefits of aloe vera juice. You should also keep your meta description full of suspense so that the reader can not resist but open your site.
Image and Video Optimization:
You must add video and images to the content. You should always provide descriptions of the images and videos in your posts. Always write your main keyword in the description. It is also an important part of blog optimization. As research shows user is more interested in videos and infographics images rather than reading a simple article that doesn’t have any images and videos.
Optimize the older posts too:
You should not only focus on your new posts but also on your old posts too. You should optimize your older posts too. Provide internal links to them, check their tracking and also promote them on social media. This is how you can optimize a blog post for SEO. Optimizing older content is also an SEO ranking factor on Google.
Featured Snippet:
You should present content in such a way that Google presents it in a featured snippet. Always present a part of your content in points or numbers. This way Google features the content as a snippet and it is ranked at the top of the search engine. Through this, you can do blog optimization.
As you all know how much post optimization is important, we hope the above-mentioned steps were able to describe to you how to optimize blog posts for SEO.
Wrapping Up: In this article, we have discussed how you can optimize your blog. You can use these steps to increase your chances of ranking on Google. The most important thing you have to focus on is writing content that solves user query and adds focus keyword which solves search intent.
Read more: Google People Card
