Have you ever utilized a brand’s seasonal marketing promotion? For instance, many of us eagerly anticipate seasonal changes, Christmas in July, and Black Friday discounts every year. Brands frequently use a seasonal marketing strategy to market their goods and services all year long, not only around the holidays but also as one season transitions into the next.(promotion strategy)
A seasonal marketing plan can help you increase brand exposure and sales periodically throughout the year if you’re a business owner or marketer. Wish to learn more? Let’s begin immediately.
A seasonal marketing plan is what?(promotion strategy)
A seasonal marketing strategy is one that differs from your normal marketing plan during a particular season or time of year. This tactic relies on seasonal or customary holiday components to promote your goods and services. To market your brand, you can concentrate on a particular holiday or the ebb and flow of the seasons.
Why Refresh Your Marketing Plan Every Season?(promotion strategy)
Making seasonal campaigns for your business keeps your marketing strategy current and enables you to take full advantage of opportunities to advertise your goods and services all year long. Special seasonal promotions and chances to save money on their favorite products delight customers. You can capitalize on seasonal novelty by changing your marketing strategy to meet the time of year.
You don’t necessarily have to include a holiday in your seasonal marketing strategy. Your company can instead launch campaigns for the winter, spring, summer, and fall. Depending on your brand, you might also be able to make a lot of progress with campaigns tied to recurring events like back-to-school, hunting, or fishing seasons.
How to Create a Seasonal Marketing Plan(promotion strategy)
Are you interested in learning how to create a seasonal marketing strategy for your company? Here are some pointers to get you going.
1. Give products, services, and other offerings a creative seasonal twist
You can spice up what your company already offers as part of a seasonal marketing strategy. Which of your offers for goods or services could you spice up with some seasonal flair? How can you tailor your marketing to a particular season or holiday?
For instance, an outdoor supply business could promote its cold-weather gear to vacationers looking to spend the winter outside. A business that sells bath and candle goods might intensify its Mother’s Day advertising. As an alternative, a company selling men’s grooming items might do well with a Father’s Day-focused marketing strategy.
Look at how one store in South Yorkshire, England positioned its current stock for the start of the school year.
The language and hashtag in this Instagram post point app users to the post and explain what it’s for. It’s a terrific illustration of how to keep material straightforward for a niche marketing endeavor.
2. Reintroduce effective marketing initiatives from previous years
Reiterating a seasonal marketing strategy that was effective the previous year may help to enthuse your followers and entice them to make a purchase. Some businesses conduct the same seasonal sales every year to increase brand loyalty and attract in new clients eager to take advantage of the deal.
For instance, Black Friday is a seasonal marketing campaign that many companies execute year after year. Consumers actively look for and anticipate this campaign since it is popular, well-known, and well-liked.
Alternately, think of putting a fresh take on a well-known holiday marketing subject. In 2021, the accessory retailer MT Wild Rags ran a Black Friday in July campaign. This was a particularly attention-grabbing campaign because Black Friday is a concept that consumers connect with amazing deals.
3. Align Your Seasonal Marketing Plan With Your Social Media Content
Your seasonal marketing strategy should be reflected in your social media presence. Your social media accounts should represent the broader marketing plan, regardless of what you’re promoting on your other channels—whether your brand has a website, an email list, or is even mentioned in print or other media.
Here’s what your social media content should do when you run a seasonal marketing plan:
- Promote users to join your email list
- Send customers to your store on Instagram or your website.
- Utilize unique opportunities to interact with your fans, such as contests and user-generated material.
- Expand the reach of your brand
- The special offers you are marketing should be the focus of excitement-creating activities.
The Hallmark Channel is a great illustration of how to use social media to bring viewers to your main channel. Some of their most well-liked Christmas films were part of its July 2021 “Christmas in July” series. However, the information they presented on TV and through their streaming service was supported by their social media accounts. Followers would be aware of what was playing and when to tune in if they came across social media posts promoting the movies.
4. Use user-generated content to your advantage in your seasonal marketing strategy.
By allowing your followers to produce content for you, user-generated content (UGC) is a terrific way to fill up your marketing content, particularly on social media. Create a humorous social media campaign to encourage your audience to take a picture or publish a post that highlights your brand. They can use a custom hashtag in their posts, tag you in the comments, and tag their friends to make themselves easy to locate. After that, repost the material they produce for your campaign (with their permission and due credit, of course!). This is a fantastic approach to maintain a full queue while conducting a seasonal campaign.
5. Hold A Giveaway Focused On The Season
Giveaways can increase brand exposure while also expanding your fan base. Even if they work throughout the year, seasonal giveaways offer a special chance. Create possibilities for customers to find you because they are searching for specific bargains that go with the current season.
For instance, in the summer of 2021, Vera Bradley offered a back-to-school giveaway that included both basic school supplies and an Amazon gift card. Instagram users who performed a search for #backtoschool were able to see the post and compete to win.
6. Design a Customized Email Outreach Strategy For Your Seasonal Marketing Plan
Don’t forget to include your email list while creating your seasonal marketing strategy. Get exclusive deals to your email subscribers before anybody else, and think about making additional offers just for them. Promote these unique chances in return to entice more subscribers to your list.
Make a series of emails featuring your special deal for the season. You might tease out the offer ahead of the big reveal or offer your subscribers a series of exclusive discounts. Consider offering a special promo code for subscribers if you sell physical goods or services.
A seasonal marketing strategy may be a great approach for many businesses to increase sales during crucial times of the year and expand their platforms by attracting new customers. Here is a quick summary of various methods for developing your own seasonal marketing strategy:
- Think about how you may add a seasonal touch to your current offers.
- Continually run successful campaigns
- Ensure that your seasonal marketing effort aligns with your social media presence.
- Whenever you start your campaign, retarget previous clients and warm leads.
- Use user-generated content (UGC) to enhance your social media posts.
- Engage your email list with targeted communication.
Will you develop a seasonal marketing strategy this year? Have you ever used them as leverage? Please let us know by leaving a comment.