10 Smart Ways To Promote Your YouTube Channel For More Views
The most popular platform for streaming video material is YouTube, which has 2 billion active users who watch 5 billion videos daily.
YouTube is the second-most-visited website in the world behind Google, and the platform offers enormous opportunity for businesses to connect with their target markets.
It helps you find the majority of the essential video marketing chances, such as tutorial videos, bite-sized advertisements, teasers for the debut of new products, and behind-the-scenes glimpses into your corporate culture.
To stand out on YouTube and make the most of the platform, you must stick to certain strategies in order to increase traffic to your YouTube channel.
In this blog I will share 10 techniques which I use to Promote My YouTube Channel for more views. Dig deeper into the blog to develop a strategy for increasing traffic to your YouTube channel and expanding your brand.
10 Ways to Promote YouTube Channel For More Views
You may use YouTube videos as a hub to help your business develop. YouTube videos can improve the discoverability of your company.
Content like blog posts, infographics, and podcasts can be transformed into a YouTube video series. Because the content is now easier to consume, it might help you add a fresh perspective and increase audience engagement. However, let’s move on to the strategies for increasing YouTube channel views:
1. Cross-Promote
If you appropriately advertise your YouTube channel to your Facebook fans, they’ll be eager to subscribe.
Take, for instance, a company that successfully used the “build-up” strategy to introduce its brand on Instagram. The Glossier team promoted their cosmetics brand using images of their inspiration boards and models sporting everything from branded stickers to hoodies with just the company name on them.
Despite the fact that their first video didn’t go live immediately after the company’s start, they have since seen success.
The following are the main lessons we can learn from the Glossier brand launch:
Tease your new project, i.e., forthcoming activities on your YouTube channel, to your existing fans on other social media channels.
Once you’ve gone live, make a specific series that your audience can relate to, such as a “how-to video” or “product video.”
Make the hashtags for the videos distinct. Create playlists on YouTube for them.
2. Engage Your Followers
Engaging with your prospects and other companies on social media is one of the best strategies to assure cross-promotion. Never undervalue the importance of this action.
Be sure to swiftly reply to people’s likes and comments, whether it’s on YouTube or one of your other social media platforms. Don’t just say “Thank you!” and leave; try to strike up a discussion instead. Find out what they would want to see in your future video and whether they have any suggestions for making it better.
3. Focus On YouTube Thumbnails
Following the creation of your film, you should concentrate on the YouTube video thumbnails. It helps to efficiently spread the word about your film on various social media platforms. Think of your channel’s YouTube thumbnail as a calling card. When a potential customer shares a video or searches for a certain video, it shows up on your website.
To increase traffic to your YouTube channel, you may use Canva to create an eye-catching and useful thumbnail. Canva will help you with the remaining steps once you’ve provided the precise proportions you require.
To make attractive thumbnails, go through the checklist below:
To describe the subject of your movie, use succinct, direct words.
Put your company’s logo in a bottom corner.
While considering colour, use complementary colours or make them BRIGHT.
Always uphold the consistency of your brand. To ensure that your movies are instantly recognisable as being part of your brand, use the same font type, colour scheme, and overall format.
Use your strong Instagram fan base, if you have one, to promote your YouTube channel. Keep the information interesting to keep your viewers interested.
Share a “behind-the-scenes” video to attract your Instagram followers to view your YouTube videos. Indicate that you’ll soon be publishing a YouTube video on some workout tips to go along with your new diet from the blog when you share a blog piece on healthy eating on Facebook one week. Although the material is different, the tone is the same here.
5. Organize Contest
People appreciate a good rivalry. Whether it’s on Instagram or YouTube, if done correctly, it can provide you with a lot of cross-promotion and, ideally, can help you to get more new subscribers to your YouTube channel.
You can take inspiration from Vans Custom Culture. They are experts at running successful contests on social media. You also can check out brands like Addidas.
6. Track Analytics
Track analytics for your videos, please. Investigate further to discover which day(s) of the week and which hour(s) of the day your followers are most active and when your most popular material is shared.
To successfully promote your YouTube channel on social media, metrics analysis is essential. You can upload as many videos as you want, but posting with intention typically yields the best results.
Additionally, the analytics help you monitor the most popular types of content among your audience. Based on the information about which topics or titles are receiving more clicks, you may create your content strategy.
You can track your YouTube metrics with Statusbrew. In-depth data is available in Statusbrew’s Reports Lab to assist you in analysing viewers, tracking your ROI, identifying prospective influencers, monitoring your rivals, audience behaviour, and many other tasks.
You may obtain precise YouTube engagement analytics data based on the likes, shares, and comments made on your videos. Additionally, Statusbrew provides comprehensive viewership metrics over a given time frame.
Drag and drop functionality makes it simple to arrange the reports, and any widget may be exported.
7. Consistency Is Key
Although it’s simple to create a YouTube channel, consistency is key to growth. Your viewers and potential fans will anticipate new videos on the schedule you adhere to if you employ a video calendar. The Statusbrew planner can be used to organise your content and keep it consistent.
You may be held accountable for consistency on your YouTube channel and then cross-promote it by using appropriate hashtags related to the day of the week and the substance of the video.
You can also utilise the same messaging across all of your channels to ensure consistency. You can use the same design each time to promote your most recent YouTube video on Twitter, but make sure to alter the background colour and title of
8. Collaborate
Work together with a different company in your sector. When considering strategies to market your YouTube channel on social media, it is probably the last thing on your mind.
Make it a point to interact with those in your specialty to discuss the possibility of working together on your YouTube channels. Neither time nor money are wasted on this. Create an email template that you may use to communicate with other businesses you’d like to partner with, then hit “send” after making a few minor personalization adjustments.
These partnerships benefit both parties and are economical. When you share material with your audience on the partner channel, you may increase your visibility by twofold, so make the most of it.
9. Be Unique
Create original and imaginative videos. Follow this strategy! Instead of trying to emulate your rivals, concentrate on maintaining an advantage and breaking up the routine. Look at the current video trend and combine it with your imagination.
10. Make Your YouTube Titles Appealing
The title and description of your video are also very important. To optimise its potential for social media dissemination, take into account the following details when titling your next YouTube video:
Be succinct but clear (and funny if appropriate).
Use language consistent with the brand of your business.
Use a trending hashtag or one that has worked well for you on another site.
