An ecommerce website is defined as a business that conducts its commerce on the internet, and this type of online business is growing at an exponential rate each year.
In this guide, you’ll learn everything you need to know about how ecommerce websites work, from the types of products sold on ecommerce sites to the different options available when designing and running your own online store. Let’s get started! (Learn how to start an online business here.)
What is eCommerce?
E-Commerce stands for Electronic Commerce, and is used as a shorthand term to describe online purchases. Online shopping was a $251 billion market in 2013, and that number is projected to reach $400 billion by 2017. Major eCommerce websites like Amazon and Walmart make up about 40% of all Internet sales. Smaller sites, such as Etsy and Bonanza, are growing at an exponential rate. So what exactly is eCommerce? Here’s how it works.
In traditional retail stores, you go into a store and look around for something you want to buy. If you find it, you pay cash or use your credit card (which costs more than cash). Then you walk out with your purchase. In eCommerce, you don’t even have to leave your house!
What is an eCommerce Website?
An eCommerce website is an online store that sells products or services. It’s part of a broader digital retail category called multichannel retailing, which includes eCommerce, mobile commerce (mCommerce), and omni-channel commerce (frequently shortened to omnichannel).
What are some popular eCommerce platforms?: Shopify :Shopify is one of the best all-inclusive shopping cart platforms on today’s market. It has powerful features like analytics and SEO optimization built in to help you get your business off on the right foot.
How Does eCommerce Work?
Understanding how eCommerce works is a key step to understanding how to succeed in online selling. Take a look at these four steps of eCommerce, and you’ll have a clearer picture of just what your customers will see when they visit your site. Once you understand these steps, you can start building a better eCommerce website for them. Here are 4 steps involved in every eCommerce transaction 1. Search 2. Product Display 3. Product Detail Page 4. Closing
Thoughts We’ve taken a brief look at each of these steps individually so that you know what your customers are seeing when they view your product pages on an eCommerce website.
Types of eCommerce Websites
There are several different types of eCommerce websites you can create. But no matter which option you choose, there are three core pieces to every eCommerce site that all work together to power your store and deliver a seamless shopping experience for your customers.
These three components include :
- 1) Content Management System (CMS)
- 2) Payment Gateway, and
- 3) Shopping Cart.
The content management system is an integral part of any online business, whether it’s an eCommerce website or not. In fact, most people consider it to be one of those back-end parts of a website that they don’t really have to think about because it works behind-the-scenes.
What are the best mobile commerce platforms available today?
Shopify is one of the most popular ecommerce platforms available for small businesses, and for good reason. It is easy to use, it offers a wide range of customization options, and its customer support is top-notch.
While Shopify isn’t the only mobile commerce platform on the market today, it certainly stands out among its competition for its reliability and versatility. You can take a look at some of the other ecommerce platforms we reviewed here.
Who needs an eCommerce store?
eCommerce is growing rapidly and major players like Amazon, Wal-Mart, and Alibaba are competing for market share. It’s estimated that eCommerce will comprise 15% of all retail sales by 2022. If you want to start an eCommerce business or work in one, it’s important to know who needs an eCommerce store and why. In some cases, your customers don’t need an online storefront—and if they do, there are plenty of ways to go about doing it correctly.
There are many reasons why a company might decide to sell their products through an eCommerce site. For example, if a company sells unique products (like handmade jewelry) that can’t be found anywhere else, then it makes sense to create a digital storefront where customers can buy directly from them. But what about large companies? Can they benefit from using eCommerce?
Set Your Ecommerce Stores Up for Success
Having an ecommerce site is only half of the battle. If you’re not setting up your store properly, you could be missing out on tens of thousands in lost revenue every year. Whether you’re just getting started with an online store or looking to enhance your current operation, these five strategies will help set your ecommerce sites up for success.
- Voice is Cool
- Flexible Payment Options
- Social Media Shopping
- Augmented and Virtual Reality
Starting an eCommerce website from scratch might sound challenging, but there are tools and resources out there to help you hire ecommerce developers quickly. If you’re just looking to sell products online and don’t plan on building a complex, dynamic site that requires attention to detail, hiring a developer will be overkill.
If you have plans for developing an eCommerce site in-house or wish to do so in future, it pays to have someone experienced set things up correctly. Even if you plan to hire an agency, hiring them before getting started is a good idea—so they can learn about your needs and offer their input during development.
By starting with a solid foundation of business knowledge, clear goals, and plenty of research about your audience (and potential customers), you can hire ecommerce developers confidently—and create something people want to buy. I hope that my guide helps everyone write better blogs – regardless of what industry they’re in! Please share your comments below!