When developing a website, nailing down the customer experience is key. Good websites make people come back time after time. It has all to do with how user-friendly they are. User-friendly websites put the customer experience front and center. However, when your revenue is determined by how the audience views you, it’s best not to get complacent.
Making your website user-friendly is an important step towards growing your business. Your website is how your customers will interact with you. So it is well worth it to make it easy, convenient, and fast. User-friendliness pays back dividends. Here’s how we can help you.
What We Mean By User-Friendly Websites
When you think of user-friendly sites, you probably think of Amazon, Instagram, Google, and the like. So what do these websites have in common? User-friendliness. When you browse them, the experience is seamless. You often find what you want quickly and conveniently. As a result, you visit them often. That’s how to set up a good business model.
When we talk about user-friendly websites, we include sites that perfectly nail customer experience. Customer experience is a complicated topic. A lot goes into making sure that the customer feels satisfied. It’s not all about the content or the products. Sometimes, it’s about how your website is designed.
The biggest websites of the world today are successful because their sites don’t waste the user’s time. They don’t overburden their devices and are readable. So you get what you want, and when you want it. It’s as simple and as complicated as that.
Why It’s Important To Be User-Friendly
A cumbersome website is a chore to navigate. Archaic trends such as text walls, autoplay music, and slow load times scare away visitors. If people don’t visit your site, you aren’t going to generate much revenue.
User-Friendliness is a business decision. A lot of research and development goes into making it just right. It can make or break your business and warrants a closer look. A user-friendly website will delight customers and make them spend more time and, in most cases, money.
If customers feel good viewing your site and browsing your products, they are more liable to return. You can easily earn the lifetime customer value if you invest in user-friendliness. It delivers good ROI and rarely backfires.
We offer web services of all kinds. If you want to make your site user-friendly, here’s how we can help you accomplish that.
The Trends All User-Friendly Websites Follow
We analyzed the most user-friendly websites available and came up with the following. These guidelines are important building blocks of user-friendliness. So let’s see what they are.
Multiple Payment Options
This is a must-have if you are selling on the internet. Whether you are managing a dedicated e-commerce platform or are selling merch, payment options need to be customer-centric. Your audience is diverse and may prefer to pay according to their tastes. Don’t make them feel unsafe by paying a certain way.
The best e-commerce sites allow customers to customize their shopping experience. They allow customers to pay with a variety of cards or cash. They can pay before the delivery or after receiving the products they ordered. Make sure your site is built to handle the different payment options. Convenience brings customers.
User-Friendly Websites Are Quick
Time is the price users pay to browse, even if they don’t purchase anything. So you have to look at the customer’s time to be an additional cost they’re paying. No one likes overpaying, so make sure that no time is wasted for your audience.
The most user-friendly sites prioritize the time of the customers. This is done through quick loading times, smart loading, or conserving space. The heavier the page, the greater the load times. You must leverage the content, and the time it takes to browse it. Make sure that the ratio is favorable not just to you but to your audience as well.
Globalization has opened up a whole host of opportunities for businesses and brands. You can buy and sell worldwide and stock appropriate items in each region. The internet provides all the tools you need to be a global entrepreneur. However, a vast market necessitates smart geolocation capabilities.
Geolocation allows customers to gain the most benefit based on their location. For example, the audience in California will be shown relevant content and items. This might be different for someone living in London, for whom the products may differ. Geolocation helps to target multiple geographic customer segments. It’s all strategy.
Animations And Designs
A sleek design that integrates animations is a great way to hold customers’ attention. Smooth transitions and animated backgrounds aren’t just pretty to look at. The more customers spend time looking at them, the greater the chances they will spend money. Therefore, ensuring the design is not an eyesore is in your best interests.
However, you will need to balance animations with load times. Animations tend to load a little slower than still images. As a result, you will have to decide where to implement animations. Too many will distract customers and drag on load times. On the other hand, if placed strategically, they will enhance the experience. Talk to your web developer about balancing it all.
Mobile-Interface Is a MUST
More people than now are browsing the web on their mobile phones. This means that layouts solely catered to desktops are on their way out. Instead, websites must have dedicated interfaced regardless of the device the audience uses.
Mobile interface makes your content accessible to more people and drives up visibility. It is also good for search engine optimization and is included in Google’s best practices. Therefore, there is no reason not to invest in a mobile interface. The potential benefits far outweigh the minimal cost of time and effort.
Minimalism over OSTENTATIOUSNESS
You don’t need every nook and cranny of your site screaming, “Hey! Look at me!” It would be best if you used your space strategically. Bombarding content can discourage users from exploring. We often scroll to find new things and relax. So don’t add jump-scares to your site.
Minimalism is the route many user-friendly websites are taking. You must have noticed it too. It’s a strategic decision because minimalism is more inviting, encouraging, and predictable. This makes the customer feels better when browsing. Moreover, it is easy on the load times too.
Lastly, and this is a no-brainer, security is important. To be user-friendly, you need to ensure that user data is protected. Therefore, you must ensure that all security measures are implemented and that data is secure.
Customers trust secure sites, and this drives their revenue streams. So you can get SSL certificates and implement strict user account measures to prevent data theft. Moreover, you need to protect your site from hackers. Our experts can help you defend your website.
Create Your User-Friendly Website Today!
If you are a budding brand and need a website, you have come to the right place. At American Web Developers, we pride ourselves on delivering the best web services possible. We work closely with our esteemed clientele to develop something more than just a website. We develop dreams.
If you are in the market for user-friendly websites, we can help you by realizing your vision. Our team of intrepid veterans is on top of industry trends and can use their expertise to develop your site. We are always available for contact. If you wish to engage our services, please do not hesitate to contact us at our website.