The world of SEO is vast and to drive traffic to your website, you need to implement the right tactics in your business. To have a more efficient result, you can invest in monthly SEO services or SEO professional services. Have you heard about mobile-first indexing recently? You must have.
Mobile-first indexing is the latest development in Google’s continued efforts to make websites mobile-friendly. Although mobile-first indexing is a popular term these days, however, people are still confused about what it means and what impact it will have on their business.
What exactly is involved in this mobile-first indexing? Do you have to change everything or will a mobile-friendly website be enough? Or is it going to be an updated version of MobileGaden?
If you too are looking for answers to these questions, then you are at the right place. In this post, we’ll cover all the basics of mobile-first indexing and what you’ll need to do to make sure you’re with it.
Let me dive in
First, what is mobile-first indexing?
As the name suggests, mobile-first indexing means that the mobile version of your website will first be included in the Google index. Also, the mobile version of your website will be the baseline for how Google’s algorithm will determine to rank.
Here, it is important to note that this is a “mobile-first index”, not a “mobile-only index”, meaning that the site is not a mobile-friendly version, yet it can be included in Google’s index is. However, websites with a mobile-friendly version will achieve an increase in rankings, while sites lacking a mobile experience may experience a decline in rankings.
So, with this update, the mobile version will be considered the primary version of your website. This means that if you have optimized your website for mobile or you have a responsive web design, this change (in theory) will not significantly impact the performance of your site on search engine result pages.
How To Keep Up With It?
First thing first, do not panic. According to Google’s latest update on mobile-first indexing, if your website is responsive or at least the same in its desktop and mobile versions, then you don’t need to put in extra effort (if you’re satisfied with your current ranking).
Now, even if you have a fully mobile-responsive website, you still need to ensure that mobile page speed is given priority. Besides, images and other dynamic elements must be properly optimized for the mobile experience.
Have a separate website for the mobile version?
Take care of the following things:
Material:
Focus on including the relevant, high-quality, and valuable content in the mobile version of your website. This also applies to video and image. Make sure that the formats you are using for the mobile version are crawlable and indexable, for example, complete attributes for images.
Structured Data:
It is better to use the same structured data for both versions of your website. The URL included in the structured data code must be the URL for the mobile version of the website. Avoid unnecessary structured data that is not relevant to the content of your page.
Meta title and description:
Make sure that the title and description are the same for both versions of your website. According to official guidance by Google, the title and description of the mobile version of your site must not be “identical” and “identical” to the desktop versions. This means that you can customize the metadata for a small character count, but make sure that the same information is included.
Social Metadata:
OpenGraph tags, Twitter tags as well as other social metadata should be included in both versions of your website.
Search Console Verification:
With confirming the desktop version of your website in Google Search Console, make sure you have added and verified the mobile version as well. The ultimate goal of this update by Google is primarily to index crawling website content.
There is nothing like your heavily indexed desktop version after that you will suddenly find a purse, however, it is important to make sure that your thin mobile site contains all the relevant and valuable content. This will ensure that your ranking will not be particularly affected when Google cuts back to crawling desktop versions of websites.
So, it was all about Gogle-first indexing. We, at Exaalgia, make sure your website is up to date with all of Google’s updates. We are aligned with the latest trends in digital marketing to bring faster results.
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