Google Adsense: how you make money with your website and YouTube channel

Google Adsense
Google Adsense

Do you want to make money online by simply entering a string of code and posting the content you love? Then, you can use AdSense, the Google program designed for bloggers and YouTubers. 

Google Adsense is a Google advertising platform that allows website owners to monetize their sites by displaying contextually relevant advertisements, generating is a powerful solution for making money online. Many bloggers use this Mountain View program to monetize.

The reason is simple: it is a simple and effective mechanism for collecting even small sums. Of course, there has been talking of great earnings and bloggers who have made their fortune with this circuit in the past.

Today it is no longer the case; in this guide to start using Google AdSense, I want to be clear: you can get some concrete advantages, but you will hardly be able to change the fate of your turnover. Primarily if you only use AdSense and don’t grind thousands of hits a day. But then?

What to do to have at least some valuable results once the registration is finished? 

The Topic Of This Post

  • 1 What is Google Adsense: definition
  • 2 How Google AdSense works
  • 3 Insert AdSense on WordPress
  • 4 How to start AdSense on YouTube
  • 5 Pros and cons of the platform
  • 6 Alternative platforms to AdSense
  • 7 Do you use Google AdSense to make money?

What is Google Adsense: definition

By this term, we mean the Mountain View service to allow content creators on the blog. A blog (short for “weblog”) is an “online newspaper,” or informational website, which displays information in reverse chronological order, with the latest …, websites and YouTube to monetize their publications. The user who subscribes to the service can choose the format of the banner. The announcement consists of an image (.jpg, .png, .gif) or an object … and ads (the choice is quite broad).

dynamic code allows the service to identify the best possible content to place advertisements on the website.

Therefore, those who sign up for Adsense can take advantage of the advertising circuit proposed by Google to monetize. This on web pages and videos.

How Google AdSense works

The mechanism behind Google AdSense is simple: you sign up for the platform, choose a format and grab a dynamic code.

You paste it into the HTML of a web page and wait. Then the advertisement appears, which is obtained based on a series of parameters concerning:

  • The topic of the web page where the HDV is located.
  • The language of the document was published online.
  • The chronology of the browser. 

This means that, unlike a static banner, the advertising that appears thanks to Google AdSense is almost always on target. So why is there “almost” in the sentence you read? There may be flaws, but, in general, people find contextualized content.

The link between Google ADS and AdSense

The contents you find on Google AdSense are sponsored by customers who decide to invest in the Google Ads display circuit. A platform that welcomes the possibility of placing ads on search engines, on YouTube, in the shopping section, in apps, and on Gmail. But also on the websites and blogs that enter the code.

In short, people who sign up for AdSense become Google partners to expand the positioning offer of ADV campaigns.

How to make money with Adsense

Across the PPC stands for pay-per-click. That is to say, pay per click: every time a user clicks on the banner or on the sponsored link, whoever paid for that ad pays a sum equal to the CPC. So what are we talking about?

The cost per click indicates the value of a keyword you want to use to target the ad. From this sum, there is a percentage that goes to Google and another that goes to those who have made a space available to advertise. Yes, I’m talking about your site or video.

Percentage of earnings with AdSense

How do you know and discover the revenue, the percentages of earnings? Is there any way to know how much you earn by signing up for Google AdSense?

Much depends on the sector, on the cost per click, on the temporal evolution of a given keyword. However, for some time now, Google has given clear indications concerning the percentages that are due to those who host the banners:

For displaying ads with AdSense for content, publishers receive 68% of the revenue recognized by Google in connection with the service. So, for example, if Google’s auction of ad inventory on your site generates £ 100, with our 68% revenue share, you’d receive £ 68 through AdSense.

Thus, we earn 68% of the cost per click every time a person visits the banner, creative, video, or link you entered

The reasoning may seem logical: I make many people I know click, or maybe I use my device directly to accumulate visits and earn. However, you have to be very careful.

Because Google can track down abuses easily, and in these cases, the suspension of the account takes place without the possibility of appeal.

Insert AdSense on WordPress

To start your journey on Google AdSense, you need to log in to the service and choose your preferred format. Then you acquire the code and paste it wherever you like. But first, you have to select some parameters for the HDV. Or?

Better text or display ads? Do you prefer rich media or link units? The answer comes from the tests; only by trying the various solutions can you have clear answers. Without forgetting that there are some particularly effective solutions that you can use on your pages:

  • Medium rectangle (300 x 250).
  • Wide rectangle (336 x 280).
  • Leaderboard (728 x 90).
  • Skyscraper (300 x 600).

But how to add these banners, or perhaps text links, to web pages?

WordPress plugin

The simplest and, in some cases, effective way to insert AdSense links or maybe banners and other creatives right where you need them. And not only in the sidebar for this, but it is also enough to use any widget with HTML code.

You also want to use the body of the articles, the footer, or the section above the fold where the visibility is higher and the possibility of having higher links. What are the best plugins to insert the banners of your AdSense profile?

I suggest Easy Google AdSense (official link in the WordPress directory ):. The exciting aspect is that with this plugin, add the ads with manual operations. But how does it work?

You have to enter your publisher. In digital marketing, the publisher provides space on their site or app that allows advertisers to show advertisements. Publishers sell  Google AdSense in the settings and choose the website sections that should be affected by the banners.

WordPress themes

A great solution. Suppose you already intend to use the blog for advertising with AdSense. In that case, you can create your editorial project with a theme that already has the spaces ready to insert banners and promotional links.

What are the best AdSense templates? There are hundreds of them on various sites like Themeforest. However, I suggest the already tested Newspaper.

I have used and still exploit Newspaper for several projects (primarily My Social Web), and I can confirm that it has everything you need to add AdSense banners on the various pages. It also has a magnetic sidebar to add a sticky box that follows the scrolling.

How to start AdSense on YouTube

There are some rules to follow for placing ads on videos as well. Some concrete examples? As the official page suggests, there are parameters to be respected to be within the fees and earn with videos.

You must create content aligned with the guidelines and be at least 18 years old or indicate an adult guardian. However, your application to join the YouTube Partner Program must be approved first.

Pros and cons of the platform

There are always points in favor of reality and others that row against and push you to look elsewhere. Indeed there are different ways to monetize your online presence ( affiliations, banner sales, reviews, influence.

AdSense has created a way of proceeding that has dominated the market for years. Here are the points to make an objective decision.


Undoubtedly, Google AdSense has simplicity as its point. It describes one of the most reliable and most proven mechanisms, a bit like Amazon’s affiliations. You sign up, take the code, enter it where you want.

And you earn if someone clicks. You don’t have to do anything else. Furthermore, payments are timely, accurate, and directly into your bank account. Everything is simple.

Especially if you decide to use the Blogspot platform, even with YouTube, you can monetize, and many bloggers have made small fortunes.


Google AdSense has lost the centrality it once had when thinking about ways to make money online. Before, several years ago, it was an undisputed domain. Today, several alternative channels have arisen. And most importantly, some solutions fix the AdBlock problem.

That’s is the real brake on the continuous development and diffusion of AdSense. It is not advisable to bet everything on this circuit because it is naturally limited. After all, there are plugins on browsers, increasingly widespread, which slow down the dynamic ADV of programs such as Google AdSense.

This means that most advertisements will not be shown. So your earnings as an advertiser will be halved on mobile phones and computers that use these solutions to protect themselves from ads. That’s is undoubtedly a phenomenon that affects specific niches, such as those of technology enthusiasts.

Probably a less literate audience than the tricks of the digital universe will always be inclined to click on advertisements am sure we tend to notice a decline in advertising earnings.

Alternative platforms to AdSense

You may need to look beyond this program to make money online for several reasons. For example, you may need a process necessary for monetization for specific niches, or you can have a Google AdSense penalty and be excluded from the circuit.

Or you don’t like how the world proposed by Mountain View works. How to do it? You can use an AdSense alternative.

  • PropellerAds
  • Amazon Native Shopping Ads
  • eBay Partner Network
  • Adversal Sovrn
  • Skimlinks
  • LinkWeLove
  • PayClick
  • SHE Media
  • Monumetric
  • recover
  • BuySellAds
  • InfoLinks
  • Evadav
  • Madrid
  • PopCash
  • PopAds
  • RevContent
  • Adsterra
  • OIO Publisher

Which are the valid ones? Much depends on the needs of those who have the website, the topics addressed, and the target. For example, a target refers to a group of potential customers to whom a company wants to sell its products or services. The Target is consequently also of reference. We have to study the alternatives and choose the best one.

According to Google, you can only add AdSense banners to pages containing other display network ads under certain conditions.

Now Do you Want to use Google AdSense to make money?

AdSense is certainly one of the historical platforms for monetizing and billing, thanks to the inclusion of advertisements – banners, videos, and text links – within the content you have created for your users.

Works well? Under certain conditions and in some sectors, yes, it is no longer as effective as it used to be. Today if you want to earn online severe, you must also focus on other realities. What does it mean in the first place?

There is a world of affiliations that manages to overcome the blocking of dynamic banners. Then there are other favorable conditions such as those of the native advertising. Advertising (abbreviated ADV) means advertising; it is a paid message that a company sends to inform or influence the people who receive it …. Do you still use AdSense on your sites to monetize?

Does AdSense work? How many visits you have per month on your Insurance blog, and when can you make a difference? I wait for you in the comments to address the topic together.


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