Do you wish to dominate digital marketing in your industry?
The problem with this ambitious goal is this: while you can try and follow an action plan, you will soon find that there is not one but several digital marketing strategies floating around the discussion forums and blogs.
Now, which strategy would you opt for when you go into the implementation phase?
When it comes to the marketers looking to revamp products and feature launch and introduction, they use a digital marketing strategy to level up their game. For this, they generally have a good idea about their audience and are very clear about the goals. As a result, they can choose a strategy that can work smoothly for the purpose of the campaign.
Since digital marketing strategy is an essential component of your business, choosing the wrong strategy could cost you time and money. As such, confusion about the choice can lead to serious problems in operations and planning.
But before jumping directly to the list of strategies that work for a business, let us first look at the basics of digital marketing strategy.
What is Digital Marketing Strategy?
A digital marketing strategy is a way of planning your actions to reach your target audience and boost engagement levels. Setting and working toward your objectives as defined by digital marketing strategies can help your teamwork effectively toward business goals.
A digital marketer understands how important the marketing strategy is in itself. An excellent marketing plan helps you get maximum reach through social media marketing and digital marketing strategies. However, in order for this to work, you need to plan carefully by considering the resources and the expertise of your team.
Before creating your strategies, you need to focus on a few aspects to generate perfect marketing strategies. Here are several points you need to consider:
- Who is your audience, and what are their preferences? If you do not know the audience, you cannot come up with ways of reaching them.
- Is the product you are marketing on social media or any other platform ideal for solving users’ problems?
- Is there anything that makes your brand stand out? In today’s saturated social media channels, it is very difficult to capture and retain user attention.
- What content formats can you leverage for presenting your message?
In general, digital marketing is all about using SEMM, SEO, advertisements, and web analytics to reach a new audience and retain existing users.
There is much more to say about digital marketing tools.
Now, let’s move on to the digital marketing strategies that you can leverage for your business and deal with challenges, including social media marketing challenges.
Effective Digital Marketing Strategies
Content Marketing
Who isn’t curious to have content marketing as one of the most powerful digital marketing strategies. Marketers deserve a round of applause for creating content marketing for businesses in order to attract and convince the audience.
Content marketing is essential for building and maintaining an online presence where content funnels can subtly guide customers towards brand awareness.
A content marketing campaign includes blog posts, infographics, and videos that make your content properties sticky. Even a single popular blog with an embedded link to a service or resource can potentially generate a list of leads and customers. The good thing about content marketing is the long life of the resources that continue to attract leads over a longer span of time.
Building a connection with your potential customers before coming up with a social media content marketing strategy is often a goal of content marketing campaigns. You can only create great content if you know your customers and understand their pain points.
Search Engine Marketing
Next, we have search engine marketing, another effective and robust way to give your business new wings to fly higher in a crowded industry. Very often, this is the type of campaigns marketers are referring to when they discuss digital marketing strategies.
Search engine optimization (SEO) allows you to display your content at the top of SERP. This presents your content to a huge number of potential leads, and no other marketing strategy gives you this much exposure.
A common practice in search engine marketing is using paid advertisements that augment search engine result pages. Search Engine Marketing is continually evolving and keeping up with the trends can be a serious challenge.
Email Marketing
You may be wondering how email can be a part of digital marketing strategies?
Every business collects email addresses as part of serving its customers. It is estimated that an average business with a life of about three years generally has about 10000 email addresses on its list. These emails come from sales and subscriptions to blog and website updates.
In many cases, if you think you are getting overwhelmed by digital marketing activities, you can opt for email marketing as a slow-burning campaign that is spread over days. This gives you time to plan and execute other activities. Email marketing is affordable and is considered a great way of promoting your business.
If you need an easy way of generating leads and sales, you can go for email marketing. You will soon see that you are getting a good response from the customers and level up your marketing game.
Digital Marketing Tools
Tools take away the hassle from digital marketing planning and execution. As such, you need to make sure the tools you have selected for your business provide the services that you would actually use. This is essentially true for paid tools.
We have listed down the four best social media marketing tools that can help you plan and execute your marketing strategy.
Social Champ
Social Champ tops the list because it offers powerful tools that support digital marketing campaigns. It is mainly aimed at social media marketing, from planning to execution. Its top features include Bulk Schedule and analytics. Social Champ gives you a CSV template where you can enter post details, and then you do not have to worry as Social Champ ultimately manages the take-live and related activities.
Social Champ helps you ensure your digital presence by providing an automated way of managing social media accounts. You can also keep track of your top-performing content and posts across all your social media platforms.
You can take control over social media campaigns and content marketing campaigns by publishing posts that increase engagement and traffic. The pricing plans start from $9 with seven days free trial.
Sprout Social
Sprout Social is the ultimate social media management tool. It allows you to schedule posts and post them on,you leverage various social media platforms. It also gives social media analytics to understand post engagements and help evaluate the quality of your content.
Sprout Social calendar feature gives an overview of all the scheduling and publishing of posts. In addition, the post creator simplifies the process of drafting the content for individual platforms. The package starts from $99 to $249 per month.
Hootsuite
Hoot suite is another social media management tool that has become very popular among digital marketers, for a good reason. The platform has been in the market for some time and has a loyal user base.
It not only helps the user manage the tasks of a social media marketing campaign and helps plan out content distribution activities. Users can observe, listen, and monitor websites including Facebook, Twitter, Instagram, and the list goes on!
Hootsuite helps in creating custom report modules, sharing them with your customers and co-workers. The good news is, it can also track sentiments, social account insights, and plays well with Google analytics. Plans start from $19 per month.
Buffer
Managing your social media accounts and then taking the posts live on social media platforms requires a lot of time. That’s why it is considered one of the most important tools in the digital marketing toolkit. Buffer is truly incredible, with a clean and straightforward interface and intuitive placement of features.
Buffer is an excellent solution for managing all your social media accounts. Moreover, you can arrange, create, and plan your social media posts as well.
Wrap Up!
To run a business or be a marketer can be difficult. The right digital marketing strategies help you see your dream come true. Planning a strategy (complete with action tasks that break that strategy into manageable chunks) helps simplify the overall marketing processes. However, in order for this idea to be a success, you need to choose the right strategy to grow your business.
Do not forget to use suitable tools and constantly evaluate new tools so that you do not miss out on a great deal. Remember, it is all about managing the expectations of the various stakeholders, from sales to marketing to customer support.
As always, planning and execution of digital marketing campaigns are more about understanding the needs of the audience and then making sure your content focuses on the pain points and really delivers the content to the right audience at the right time in order to increase the chances of conversion.
