Every hour, the eCommerce business grows and changes. eMarketers says that online investment has reached its peak, with over $22 trillion being spent online in 2016. This number is also expected to go up by $27 trillion by the year 2020.
eCommerce companies are well aware that they are competing in a fast-paced, digitally connected industry. Here, the customers are nothing like the ones you’d find in a normal business. People are smarter and want to be able to do everything quickly. Because of this, it’s important for marketers to rethink their plans for this year. Each year, customers’ buying habits, what they’re looking for, and how they react to new technologies have a big impact on the trends in eCommerce.
Even though there are a lot of trends to watch for in the New Year, these three are the ones that eMarketers can’t miss. So, if you need help figuring out your priorities for 2017, here are a few ideas to get you started.
Ecommerce in the United Arab Emirates
1. Say Hello to Mobile!
You’ve probably heard this a million times, but it’s still popular. 2017 is the year for eCommerce website design companies that haven’t gone mobile yet to tie their shoes. As an eMarketer, you should know that “on average, people pick up their smartphones 150–200 times a day.” Also, a Gartner report says that “only 14% of companies are looking into using mobile as a platform for engagement.”
You should keep in mind that mobile phones are still more affordable than computers for most people. It shouldn’t be a surprise that the number of mobile transactions with online stores around the world grows every year. Because of this, there is more mobile traffic on the internet than desktop traffic.
Google has also made it a rule that all websites made by web design companies have to be mobile-friendly. What else? In 2017, consumers will use ARTIFICIAL INTELLIGENCE more and more, which they will love. All of these changes point to one thing: give your customers the best mobile experience possible.
2. Use your data to its fullest
Another important trend to keep an eye on is the rise of interesting data on millions of products that changes depending on the situation. How well a business does depends a lot on its customers, what they want, and what they like best. So, eCommerce website development companies and eMarketers will be able to better understand their target customers and even predict what they will do by using data about their different customers collected at different points in their buyers’ journey.
- This pushes eMarketers to reach new levels of personalization and make sure that each person who visits an e-store has a unique experience. So, make the most of the improved analytics algorithm that can help you understand your customers the way they want you to.
- In the Dubai and the United Arab Emirates has the most smartphone users. This has helped mobile e-commerce grow from 29% of the total e-commerce market in 2015 to 42% by the end of 2022.
- In 2022, $1.6 billion in sales were made through mobile e-commerce. This is 56% more than in 2021.
- The mobile e-commerce market is expected to reach $3.9 billion by 2025, growing steadily at a Compound Annual Growth Rate (CAGR) of 18.9% from 2022 to 2025.
3. Promise to give customers a unique shopping experience
As we talked about in the first trend, customers today are smart and want everything to be easy to get to.
So, if you own an eCommerce business, you should try to give your customers experiences and opportunities to talk to you. The market is very competitive, and selling goods and services is no longer enough. You should instead make your customers part of your brand.
This means that you should put the customer experience above all else. Remember that the best referral you can get today is a customer. Your customer base can grow significantly if you get good feedback from your customers.
With real-time customer service, an easy return policy, and same-day delivery, you can sell more to your customers. With such a unique way to shop, you’ll really stand out. Gain your customers’ trust and get to know them. Give them a chance to talk to your brand directly.
There are 7.38 million people living and working in the United Arab Emirates, and 7.21 million of them have jobs. The latest numbers from the Federal Competitiveness and Statistics Authority show that about 164,655 people are out of work.
This is a clear chance for people who want to help bring employers and unemployed people together. So you can see why it makes a lot of sense to start a recruitment agency business in Dubai. What better place than Dubai, one of the world’s most important business hubs?
Should You eCommerce Website Development Company?
Everyone has a passion for shopping. Whether you’re looking to upgrade your wardrobe or simply buy some new pieces, being able to find the right stores and buy what you need is essential. eCommerce websites have made it easier than ever before to shop online.
If you’re thinking about launching an online store, or if you already have one but want to make it more user-friendly and effective, then you should hire an eCommerce development company. With a skilled eCommerce website developer on your team.
Why You Need eCommerce Website Development?
There are many reasons why you might want to start an online store. Perhaps you’re a designer or a retailer looking to expand your client base. Or, maybe your products are in high demand and you simply want to increase your sales. Regardless of the reason, eCommerce website development is a great way to get your business up and running. Online commerce is a booming industry.
An estimated $1,5 billion are spent online every day. That’s a lot of opportunity for both new and existing businesses. But, it can also be a risky endeavor. If you don’t know what you’re doing, or you don’t have the right know-how, your business could fail. That’s why it’s important to find the right eCommerce development company.
What to Look for in an eCommerce Website?
When searching for an eCommerce website developer, you’ll want to make sure they have a proven track record. This solution is likely to be a long-term investment. The right developer should be able to provide you with a business plan and help you with the process of raising investment.
They should also be able to help you secure a loan or find other funding sources. Beyond the basics, you’ll also want to look at their process. Ideally, The eCommerce website development company you choose should have a process that goes beyond just putting a website together. You want to ensure they understand the power of online marketing and have a strategy for increasing your brand awareness.
How to Hire the Right eCommerce Website Development Company?
When it comes to hiring an eCommerce website development company, you have a few things to keep in mind. First, you’ll want to make sure the company you choose has experience working with eCommerce stores. Ideally, your designer or developer should have experience with eCommerce websites similar to your own.
Next, you’ll want to focus on their portfolio. Browse through their work to see if anything catches your eye. As a potential client, you’ll want to make sure they have samples that you like and that demonstrate their design skills. Next, interview candidates to make sure they have the skills you need and that they’re a good cultural fit for your team.
Conclusion
In the end, your goal is to build a strong brand and sell more products. That’s why you need to make sure your eCommerce website development company is on the right track. Find one that has a proven track record, has a process for increasing brand awareness, and has a team that meshes well with yours. Once you do this, you’ll be well on your way to creating a successful online store.
