In this article, we’ll go over some helpful hints for writing product descriptions that accurately explain your product and lead to increased sales. It might be challenging to write product descriptions that sell. You want them to be helpful, clear, and brief – but most importantly, you want them to encourage the potential buyer to buy your goods. Read the rules below to learn how to write product descriptions that actually get customers to buy!
1. Make scanning simple.
Make use of bullets, figures, and tabs when writing product descriptions to make the material easier to comprehend. Long paragraphs can be daunting to certain prospects, so keep them to a maximum of three phrases each paragraph.
2. Make a list of your main selling points.
This is a good location to include any competitive advantages or other favourable features about your product that can be highlighted in just one sentence. You want your primary selling points to be visible as quickly as possible, so try to include them near the beginning of your description.
3. Keep it short and sweet.
Try to keep your product description to no more than a few paragraphs – but keep in mind that this is merely a guideline. If you’re attempting to persuade someone to buy a high-end espresso machine, for example, you’ll need more room than if you’re selling garden shears.
4. Use a catchy headline to get people’s attention.
The title is the most crucial aspect of any piece of content since it tells readers whether or not they should read on. It must be attention-getting and succinct.
With your headline, try to get into their emotions and pain spots. “This Man Lost 23lb in Eight Weeks – Here’s How…”, for example, is an excellent headline for people who wish to reduce weight.
5. Write for the people you want to reach.
Consider who your potential customers are and what they’re looking for when describing your offerings to them. This will assist you in writing a more brief and convincing description.
6. Make use of powerful testimonies
Testimonials will be the next thing customers look for after reading your product description. Testimonials can have a big impact on how customers feel about buying from you, so make sure yours sound genuine and come from people in their peer group.
7. Make a promise.
If you are confident in the quality of your items, provide clients with an unconditional guarantee, or at the very least one that includes some risk protection. This will ensure customers that your products are worthwhile.
8. Provide a variety of purchasing options
They’ll either want it or not after reading your product description. You should provide several payment options to ensure that you do not lose any potential consumers. Some people will want to pay with their debit card, while others will prefer to pay with PayPal. You might also provide a “buy now, pay later” service.
9. Search engine optimization
Because the internet is such a large area, your product must appear on the top page of Google if you want people to find it. This implies extensive use of keywords in the text, as well as adhering to the suggested SEO criteria for eCommerce stores.
10. Be specific
Use terms like “battery powered bicycle” instead of “bicycle” to describe what you’re selling. The latter provides specific information on who could be interested in purchasing this bike in particular.
Make the most of the space given to describe your product. Don’t leave anything out! This includes not simply what it does, but also how you feel about it, as well as any additional details that a potential consumer would find useful.
11. Provide additional reasons for people to acquire your product
If you need someone to buy anything, make sure they understand why it is worthwhile. Show them the value of what you’re offering by providing specific data, such as how long a battery will last or how light a bike is (or any other features that might sway people).
12. Features vs. benefits
Emphasize all of your product’s advantages. Customers are concerned with what the product does for them. This involves emphasising your product’s benefits rather than its characteristics.
If you’re selling an electric toothbrush that has a timer, oscillates, charges when plugged in, and is water-resistant, for example, don’t just talk about how wonderful these features are. Instead, persuade them that by purchasing this product, they will receive better dental care than they would with their manual toothbrush.
13. Create a sense of urgency
Offer discounts for purchasing now rather than later. This will make potential customers feel that they’re getting a good deal and that if they don’t move quickly, they’ll miss out. FOMO stands for “fear of missing out” (Fear of Missing Out).
14. Social evidence
You can use social proof as a tool to demonstrate the popularity of your product. The most typical method is to mention your company’s Facebook followers or positive reviews. This tells potential purchasers that whatever they’re buying (or considering) is good enough for them!