Saudi Online stores have been growing rapidly over the past few years. Therefore, this ongoing trend has ranked Saudi Arabia as the 25th largest market for eCommerce in 2020 having revenue of US$7 billion in 2020.
Also in 2020, the Saudi Arabian online market has a contribution of 29% in the global eCommerce market. To date, the revenues of Saudi stores continue to increase. So, it is worth noticing that new online stores are emerging and existing ones are growing further. However, the overall worldwide increase in eCommerce will continue over the next few years.
So, as per the Saudi eCommerce analytics, it’s a good way to earn via online stores in Saudi Arabia. To run your own eCommerce business in Saudi Arabia, follow the following steps.
Step 1: Choose an eCommerce Business Model
The very first step is to choose the right eCommerce Business Model according to your budget and targeted audience. Basically, there are two types of eCommerce business models i.e.
1. Vendor-Oriented eCommerce Business Model
Single-Vendor Marketplace
This model of marketplace involves one-to-many relationships. Wherein, a single seller sells products/services to multiple customers. This model provides the merchants with more control over the inventory.
Multi-Vendor Marketplace
A multi-vendor marketplace involves many-to-many relationships. Wherein, multiple vendors sell their products/services to multiple customers. This model allows demand diversity. However, it helps retailers with demand fluctuations and prevents supply disruption.
2. Product-Oriented eCommerce Business Model
Single-Product Line Marketplace
As the name suggests, this model of eCommerce involves selling single-product lines via an online store. This model is easier to manage and cost-effective especially when you’re selling the right product line targeting the right customers.
Multi-Product Lines Marketplace
This model of eCommerce involves selling multi-product lines via an online store. This model has greater chances of sales as products are diverse in nature.
Step 2: Name Your Brand
Reach this step when you are done with choosing the right business model and right products for your eCommerce store. Also, carefully consider your targeted audience as well before proceeding further. So in this step, you have to name your brand accordingly.
Make sure that your brand name should be:
- Creative
- Unique
- Easy-to-remember
- Short
- Similar to your business nature
Step 3: Give a logo to your online store
As you’re done with your brand name by this step, the next step is to design a logo for it. The logo should define your brand identity. Moreover, it should be compact, creative yet elegant, eye-catching, and easy-to-recall. However, most importantly, it should reflect your brand personality.
Step 4: Register your eCommerce Business in KSA
The critical step is to register your eCommerce Business in KSA. In order to proceed with this step, you must have all the relevant information on legal formalities and procedures.
You can get this information by simply contacting the Ministry of Commerce in KSA. Explain to them your business type and size and they will guide you through the complete process. Also, don’t forget to mention Monsha’at especially if you’re talking about initiating SMEs. It is one of the vital dependences of entrepreneurship in Saudi Arabia.
Step 4: Open a Bank Account
Opening a bank account is not something that needs an explicit explanation. So, once you are done with registering your company officially, you will need a bank account in its official name.
Step 5: Build Your eCommerce Website
This is the vital step that decides the volume of your sales. You should carefully design and build your eCommerce website based on the business nature.
So, you have two main options to create a website for your eCommerce business:
● Create an Online Store from Scratch
You can opt for website builders to develop a web-based software solution for your Saudi store. These website builders give step-by-step procedures to build your online store exactly the way you’d imagined it.
3S Cart is one of the leading eCommerce platforms loved by Saudi store owners. Moreover, this software is preferred by many entrepreneurs in KSA including the Middle East as well. The best thing for its wide use is, it supports all eCommerce features inclusively. Therefore, new retailers do not require any extra hassle to do such as installing add-ons or plugins.
● Use a Content Management System (CMS)
CMS is a good option for creating an online store. But this is beneficial for those who have a bit of technical knowledge. However, CMS like woo Commerce, WordPress, and Shopify are common among experienced entrepreneurs. Besides, these platforms require additional add-ons/plugins installations to make the website completely functional.
Step 6: Ensure Online Payments and Shipping
Not only for Saudi stores, but this step is also essential for every online store. You must ensure that your eCommerce website should support the payment gateways to process payments via credit and debit cards. As discussed above, go for the solution that supports all eCommerce features inclusively, especially if you’re a new entrepreneur.
Also, an ultimate eCommerce builder like 3S cart, supports shipping integrations as well that help you easily track your orders and refunds. So, always determine a solution that integrates with shipping methods as well. Thus, having an integrated logistics solution is always a plus.
Step 7: Promoting Your Online Store
The complete process of earning money via an online store does not end here. Therefore, never forget promotion and marketing. Well, it is important to note that the ideology of promoting is not limited to domestic marketing within the region. However, a Saudi store can be promoted internationally to reach worldwide customers in order to earn higher profits.
Hence, this phenomenon can be done when your online store is capable of handling search engine optimization by itself. Thus, when your website ranks high in search engines, the chances of global sales become high as well.
So, are you planning to start your eCommerce website in Saudi Arabia? Carry out research on the internet to find the right solution for your business. Or get rid of this research hassle and go for our suggested solution i.e. 3S cart that has a bundle of ready-made design templates as well.
This approach is applicable when you have your online presence already and most of the shoppers are from your region. They might not shop from others once they trust your brand.
You can take advantage of this scenario and sell products that already exist but your shoppers are not familiar with. This strategy will help you generate sales through your eCommerce store if you have a good number of potential customers.
At this stage, you must have chosen the right product(s). Now the next step is how to join the eCommerce market to earn money by selling online.
How to create an online eCommerce store to sell the chosen product?
We are sure, you must have chosen your product wisely by now. Now you’re all set to enter the eCommerce world. You can win the race with many website builders. You can create an online store with any online platform that supports eCommerce.
Therefore, here we present you with some options for building the eCommerce store. Well, Woo Commerce/WordPress and Magneto are the common options but they require some proper skillset to set up. So launching a store online with them is not a walk in the park.
This is why website builders are a good option for new entrepreneurs. So, here is one eCommerce platform that is widely used i.e. 3S Cart. This software is an ultimate, easy-to-use, yet comprehensive solution for businesses of all sizes to sell products online. Wherein, its high-end features are amazing to cover all aspects of eCommerce smoothly. Also, it has its mobile apps as well. Well, what the community likes the most about it is, you don’t have to exclusively install any add-ons or plugins with 3S Cart. Everything is pre-done! However, the process doesn’t end here. It gives you marketing tools as well to enhance your online presence. Hence, you can choose this software to build your eCommerce store quickly and easily. Besides, you can visit its website for more info.
So, this is all! Hope that it helped you in finding the right products and the right platform for creating your eCommerce store. If it helped you, let us know in the comments below.
Many sellers might not be familiar with the term unique product positioning and marketing. However, as the name implies, this is a strategy to display your products in the most impact way possible. It is all about standing out and be unique.
The goal is to capture your audience’s attention and sustain it for as long as possible. Thus, in other words, it revolves around declaring a brand’s uniqueness in the market.
Now the thing is, how to create unique product positioning. To accomplish this, you need to analyze the following with a broader vision.
- Who is your specific target audience?
- What unique value does your products or services give to them?
- Why are you different from or better than your competitors?
What uniqueness do your products/services deliver to them?
There is nothing special if you’re selling the trending product. You must have to stand out in the market to ensure sales. To achieve this, you can incorporate uniqueness into the trending products. However, you can choose from the following two options to go unique: