The company’s objective for 2019 is to help customers achieve greater productivity using cloud-based systems and integrating these systems, with Zapier as their chosen platform for delivering integration.
We’ve set up Zap templates with some of the most popular apps, but you can create your Zaps to fit your business needs. Here are a few examples of how you might use our Zapier integration.
Creating a Successful Customer Experience Strategy with CRM
In today’s digital world, we constantly interact with a wide range of perfex solutions. Be it on our phones, tablets, or computers. We’re constantly bombarded with products and services. Having all that information easily accessible with the press of a button has changed how the 21st-century consumer buys products and services.
An estimated whopping 94% of B2B buyers conduct some online research before purchasing. Most people search on Google or read online reviews before deciding where to buy. As such, online marketing like SEO, online reviews, and social media platforms have become essential tools for businesses looking to reach buyers in the early stages of their purchasing decision.
However, with all that information at their fingertips, today’s buyers aren’t just looking for the best price or fastest delivery. They are also looking to make a connection with the brand. As buyers put more time and effort into selecting the business or a product they want to buy, they expect that companies will put time and effort into interacting with them as individuals.
A CRM Helps Keep Track of Previous Customer Interactions
Most CRM systems, such as Simple Systems, allow you to sync and store previous emails and conversations with your prospects and customers. This will enable you to see how the person is progressing through the sales pipeline and can help you spot any issues or potential concerns the individual is having.
This makes it possible to reach out directly and help perfex crm addons issues before they alate. It also allows you to connect personally with the customer by ensuring any previous questions have been sufficiently answered or by pointing them to resources you think they will find helpful.
Giving all team members access to previous emails and conversation notes means your business can deliver a great customer experience no matter who the customer speaks to. This helps your business incorporate long-term customer relationships into your customer experience strategy.
A CRM Reminds You to Stay in Touch
Setting yourselves tasks or alerts in your CRM systems means you won’t forget to follow up with your prospects. When dealing with potential customers, this helps create a personal relationship with the new option and helps increase the chance of a sale.
However, it’s not just your new prospects that you should be following up with. Staying in touch with previous buyers helps build long-term relationships and increase your customer retention rate.
It’s also a great way to get feedback from your prospects and customers on your product and services. They are helping you identify what customers like about your business and where improvements can be made.
A CRM Allows You to Personalize Your Marketing Content
They know where in the pipeline your clients are and what previous interactions they have had with other staff members and can help you create and send marketing content that will be directly applicable to them.
Using an integrated automated marketing tool with your CRM system also allows you to address your marketing emails directly to your client. This gives your customer experience strategy the personal touch your consumers want.
Simple Systems CRM’s marketing tool allows you to customize your marketing emails to ensure your customers receive personalized and relevant content. To sign up for a free marketing trial, click here.
In today’s online world, customers expect a more personalized buying experience. They want businesses to proactively make contact to help solve problems and make the buying experience as easy as possible.
Final Thought :
As a business, you can improve your personalized interaction with your clients using a CRM. A CRM allows you to keep track of your sales and help remind you to stay in touch and deliver relevant information to your prospective customers. Improve your customer experience strategy today and sign up for a free Really Simple Systems CRM trial.