The world of content will continue to evolve in the coming years, with brands focusing on creating content for each stage of the buyer’s journey. In addition to ensuring the relevance of their content, brands need to make sure that it resonates with their target audience. A study by the 2022 State of Content Marketing found that content marketers who created content using interactive methods were more likely to convert leads into customers. Moreover, users also viewed interactive polls as an effective way to gather information about their interests and behaviors.
Another important content marketing trend for 2022 is the increased use of video. This trend will help marketers create engaging video content without the need for a video production team. Content marketing with video content is especially important for e-commerce businesses, with 88% of online shoppers trusting content created by previous users. Aside from creating compelling content for the viewer, video also has several other benefits. By creating videos that are easy to consume, video content is a valuable way to increase brand loyalty.
The continual technological advancements in recent years have led to numerous changes in many industries around the globe. Many processes are digitalized, and businesses are provided new opportunities for improving their services and operations. In the marketing sector, the rise of digital platforms enabled enterprises to adopt new strategies to publicize their goods and services in the online world.
With new channels to place advertisements, enterprises will be able to attract prospective customers from various markets. It also allowed them to produce quality materials optimized for different kinds of digital spaces, such as social media and web pages. Partnering with providers of a graphic design outsourcing website will allow organizations to design publication materials that can entice consumers into engaging with your brand.
Since the growth of online platforms in the late 2000s, marketers have already developed numerous strategies to leverage the increasing popularity of the digital sphere worldwide. And the constant innovations in modern technology and consumer behavior have developed new techniques to cater to the ever-changing marketing demand.
One of the emerging trends that many institutions use nowadays is visual content, such as infographics. Providing facts is no longer enough for consumers to be attracted to a service, so it is now recommended to use visual materials in marketing a brand. Infographics, for example, allow firms to present information creatively and can be easily shared on various platforms. This can significantly improve client conversion and increase the customer base in the long run.
Apart from partnering with providers of graphic outsourcing services, producing interactive materials is also gaining traction in many industries. This promotes active customer participation and can keep them on the page longer. Some examples of interactive content are polls and quizzes on social media pages, along with some mini-games and assessments on websites or search engines.
To learn more about other content marketing trends in 2022, check this infographic provided by Digital Marketing Philippines.