Your website’s logo is an extension of your company’s brand. It is what consumers use to quickly identify your company. It is part of what distinguishes your company. It’s an image that everyone can recognize and connect to.A great logo requires a lot of thought, such as establishing what it symbolizes and if it is compatible with the brand’s goods, services, or business values/culture. Displaying the right logo size on your digital assets, such as your website, is a vital consideration.
Your logo must be the appropriate size. It should not be too little to seem stretched, nor too large to appear huge. This will make your website seem sleek and professional. Furthermore, it will not take up space that may be utilized to improve the user experience.
In this post, we will look at the typical site logo size range, the default sizes across key online and social platforms, the average size on prominent sites, and how to choose the perfect size.
A summary of logo size ideas
Here are a few things you and your company should keep in mind while creating a professional logo:
Pixels are used to measure logos, such as 1200 x 630 px.
Vector files are the greatest since they are the easiest to deal with. You may convert them to whatever file type you require, such as FPGs and PNGs.
It’s a good idea to have vertical, horizontal, and square variants of your logo. These versions enable you to use your logo on anything you want, such as a background, T-shirt, billboard, website, or business card.
Consider utilizing a PNG file that is less than 200KB in size to show your logo online. PNG files load quickly and always retain their crispness. Furthermore, PNG files are lossless compressed files. They can keep a high level of quality even when compressed to modest file sizes. Not to mention that PNG files have translucent backgrounds and are appropriate for websites, social networking, and other web-based applications.
A document outlining company brand rules specifies where and how a logo may be displayed, as well as the file dimensions. A brand guideline, in essence, enables a brand to be consistent across all communications.
Here’s an example of a YouTube Brand Resource section to assist viewers in adhering to company guidelines:
YouTube as a Branding Resource
It should be noted that the minimum logo dimensions for the web should not be less than 24px in height and should not exceed half of the screen size.
Sizes of standard website logos
Logo size encompasses not only the width and height of the logo, but also its form and orientation. You must ensure that your logo is adaptable, scalable, and proportionate so that it may be used across several platforms and locations on your website. Another factor to consider is screen size, since your logo must stay sharp even on tiny displays (tablets, smartphones, smartwatches).
Best practices for logo size
Because you will be utilizing your logo across several platforms or even on your website, such as in your header, footer, and favicon, you must ensure that it is legible. Here are the recommended principles for achieving readability on your website, regardless of platform or region.
Choose a png format.
Choose a smaller logo.
Have your logo created in vector format.
Keep your logo file size to less than 100KB.
There are versions that are horizontal, vertical, and square.
There are three color versions: black, white, and full color.
Use a format that is suitable for the platform you are using.
Concentrate on size consistency. A brand guidelines paper will be useful in this situation.
A horizontal logo should be between 250 x 100px and 400 x 100px, and a vertical logo should be between 160 x 160 px. Other schools of thought advocate lower logo sizes (less than 100px) as the optimum.
If you want to put your logo in your header, a height of 20px to 30px is recommended.
Size of the site’s default logo on different platforms
What is the best logo size for Content Management Systems (CMSs) and website builders such as WordPress, Shopify, Wix, and Squarespace? Let’s look at free wix logo maker tool for better results.
The size of your WordPress logo is determined on the theme you are using. If you’re using the Divi theme, the default size is 93px X 43px. When uploading a horizontal logo, choose a size of 250px X 45px to 250px X 55px. This manner, the logo will have enough white space around it to appear sharp.
The logo size on Squarespace is basically controlled by the picture size that you supply. Some templates allow you to modify the height. If you are unsure how your design will show logos, choose a bigger picture since a smaller image will lose readability and quality when stretched. Squarespace supports the.gif,.or,.png, and.jpg file types. This page describes the Squarespace logo sizes for various templates. On desktop, the Bedford theme supports logos with a maximum width of 100px.
When it comes to logo sizing, most Shopify themes include maximum height and width limitations. The maximum logo size for the Parallax theme, for example, is 410px X 205px. Make sure the logo you submit fits inside these two dimensions.
Logo size examples from famous websites
What logo sizes are major websites using? Let’s look at it more below:
Nasa :Nasa’s logo is 110px by 92px. It is saved in.svg format. It appears in the navigation bar and footer.
Visit TripAdvisor :The Trip Advisor logo is 250px X 38px in size. It is in.svg format and is used in both the header and the footer.
Google :Google’s logo is prominently displayed. Unlike other logos, which are often situated on the top left and bottom left of the site, Google’s logo is located in the middle of the page. Its dimensions are 272px X 92px and it is saved in.png format.
Below are seven site designs to assist you learn and select which logo sizes are appropriate for you. We divided the designs into three categories:
Web designs with large logos
Designs for medium-sized logos
In addition, tiny logo web designs
Logo size examples from various websites
Web designs with large logos
Influence on YouTube is one site that makes use of huge logos (235px by 64px). The logo is medium-sized and placed in the upper right corner. The reason for this is because the YouTube logo is on top and the text are at the bottom.Influence on YouTube has done an outstanding job of concentrating on the essential topic while maintaining a branded vibe. For further information, please see the photos below.
Sydney Dogs and Cats Home comes in last on our list of huge logos (391px by 56px). The logo is centered on top of the primary navigation on this page. This implies that everybody visiting the site will notice the logo at first sight and will understand the message you wish to convey with your symbol.
Home for Dogs and Cats in Sydney
Web designs with medium logos
If super-large logos don’t work for you, consider medium logo web designs. Medium logos are around 300 px wide by 75 px tall, as opposed to huge logos, which are approximately 1000 px wide by 200 px tall.
For a taller arrangement, medium logos stack items.
Blue Bunny logo (109px by 64px) combines the words “blue” and “bunny” with a stylised B to create a lovely logo. For further information, please see the picture below.
The Blue Bunny logo
Crazy Coffee Crave (120px by 61.8px) is another medium-sized logo brand. The coffee cup with the phrase insane coffee craving is on the brand’s emblem, and there is a coffee cup in the centre of the header. For further information, please see the picture below.
Design of a little logo
You should now understand what we mean when we say huge and medium logo designs. Let’s take a closer look at the little logos. You’ve undoubtedly seen a lot of them. If not, the two samples below will demonstrate how little logos appear.
Top explainers’ logo is based on their favicon symbol, therefore it’s a tiny logo design (40px by 40px). It undoubtedly aids in the identification of their brand across the board
Uber (50px by 17px) completes our set of web design samples to assist you determine which logo size is best for you. The Uber logo is modest, but it accomplishes the job. The emblem alone conjures up images of opulent trips, nice drivers, and outstanding services.
Most firms place their logos on the left side of the top navigation bar, providing ample room to show all of the website’s pages. Many website builders, such as Weebly and Squarespace, make it simple to add logos on the left side. A website builder may also assist you in determining the size of the logo to develop. In general, website designers may make your life simpler when it comes to creating a suitable logo.
Print logo dimensions
When it comes to printing, the format of your logo is very important. Vector formats such as PDF, SVG, and EPS are favored over raster formats for printing. Why are vector formats used? This is because they are simple to alter and maintain quality when scaled up numerous times. For example, you may scale a vector logo many times while maintaining the same quality. You may also easily alter a logo (both the overall picture and its individual elements).
However, we suggest using a 500+ px logo for small print and a 1024+ px logo for big print.
Social media logo sizes
It is critical that your logo appears appropriately across various social media platforms. You want to ensure that your consumers can tell what your business image is expressing at a look. The good news is that if you use the proper size, your logo will appear accurately across all platforms.
Here’s a rundown of the fundamentals to get you started:
Instagram logo dimensions:
110 x 110px profile picture (circular)
Facebook logo dimensions:
160 x 160px (square) profile picture
1640 x 624px for the cover image
YouTube logo dimensions:
800 x 800px profile picture (circular)
Twitter logo dimensions:
400 x 400px profile picture (circular)
1500 × 1500px (cover picture)
LinkedIn logo dimensions:
400 400 px profile picture (circular)
646 x 220px cover image
Pinterest logo dimensions:
165 x 165px for a circular profile picture
When uploading on social media, PNG files are the ideal choice since they are a lossless compressed format. JPG files and other similar outputs are lossy compressed.
Large logos may not be appropriate for your site design. The logo’s primary function is to assist visitors recognize that they are on the appropriate website. It may be a distraction or it can blend in. Most well-known websites have a somewhat sized logo, similar to Uber, which is basic and fades in.
If your logo is tall or large, try employing a single letter or acronym to aid. Consider the Blue Bunny, who uses the letter “B” to connect two words. It would be preferable if they used the letter “B” as their primary logo and mentioned Blue Bunny on their website. If your logo is tiny, ensure sure it can be read and recognized.
If you are searching a good free logo maker tool, for your website check out free wix logo maker.