WooCommerce is one of the Internet’s most popular and frequently used eCommerce platforms today. Given that WooCommerce is used by 42 percent of online retailers, this popular WordPress eCommerce solution is currently a huge business. That means your WooCommerce development services must deliver, or your clients will just find another pro to work with.
It is a simple, powerful, and feature-rich digital shopping solution built on the WordPress framework and developed by the same team. WooCommerce is appropriate for anyone who wishes to sell things online.
Learn more about the key advantages of adopting Woocommerce as your preferred eCommerce platform!
Advantages of Using WooCommerce
#1 WooCommerce is completely free
WooCommerce is a WordPress plugin that is open source and free to use. It is simple to use for anyone just starting out in eCommerce.
WordPress is by far the most popular CMS platform in the world – it is estimated that 25% of websites are powered by WordPress – and provides direct development support for the WooCommerce plugin. When compared to custom-built web shops or more difficult CMS solutions, a WooCommerce store may be established and operational in a very short period of time.
#2 Themes make it simple to customize
Once a bespoke website is live, making modifications may be extremely complex and expensive. The WooCommerce platform makes it simple to transition between appearances. This is accomplished through the use of numerous themes, both free and paid. Paid themes can cost up to $100 and come with specialized support from the theme’s developer team. ThemeForest is a wonderful site to browse for quality WordPress – WooCommerce themes.
#3 Available Options
WooCommerce has all of the elements that a new web store needs to perform successfully, from product listing through orders and billing. It allows users to sell anything they want, from physical goods to digital downloads. The code, on the other hand, is kept slim due to its modular design, offering only the essential functionality customers require at any given time. This implies that WooCommerce will run quickly and consistently with the default functionality, but may be expanded as needed.
The following are the primary characteristics of WooCommerce:
- unrestricted personalization
- built-in-blogging
- Product categories that are easily handled
- characteristics and tags
- product evaluations and reviews
- Sorting and filtering of products
- Currency, language, and measurement units can all be customized for a specific region.
- There are no restrictions on the quantity of things you can sell or the photographs you can use for each.
#4 Your WooCommerce store is solely yours
Selling items or services through a third party is subject to the regulations and restrictions of that third party. This is a problem that many online retailers face, therefore having your own web shop, even if merely as a backup, is a good idea in case your Amazon (or similar) business experiences problems. If you’ve previously worked on branding, people will find you through organic search if they can’t find you on Amazon.
#5 Safety
To give its clients with the safest online experience possible, the WooCommerce development team collaborates closely with security professionals such as Sucuri.net. Security updates arrive fast and may be applied with a single click. If you keep your WooCommerce platform and plugins up to date, you will have a very stable and secure platform on which to conduct your business.
#6 There are a lot of official extensions
WooCommerce has over 400 official extensions spanning from analytics, payments, and shipping to marketing and accounting. These are official extensions developed and supported by the WooCommerce development team, as well as a plethora of third-party extensions. Third-party plugins, like themes, are either free or paid and are frequently sold on markets alongside themes. Because they are usually simply linked into an existing web shop, these extensions, or plugins, make life considerably easier. Keep in mind that ordering extensions from a web development professional can easily cost you hundreds, if not thousands, of dollars, whereas WooCommerce extensions and plugins rarely cost more than $20-30.
#7 Search Engine Optimization
WooCommerce is built on one of the most well-known platforms in the world, and it is well-suited to Google’s SEO requirements. Aside from the fact that the entire platform is SEO friendly “out of the box,” it also enables SEO optimization of your products considerably easier. WooCommerce has an easy-to-use interface where you can enter and save the main product data as well as any SEO-related information. Furthermore, there are good third-party SEO plugins that may assist you in optimizing every post and page on your website.
#8 Informative analytics
It is difficult to develop a solid actionable sales plan without conducting a thorough study of your efforts. WooCommerce’s built-in statistics are extremely user-friendly and straightforward. Built-in analytics make things especially simple for people with little or no experience with tracking deployment. Sales by date, most desired products, client information…all of this is displayed in pie charts and easily accessible graphs. Aside from that, activating Google Analytics in WooCommerce for more data and deeper analysis is an easy step.
#9 WooCommerce streamlines your workflow.
WooCommerce supports up-selling and cross-selling, with the entire platform designed to make these activities easier. It has tremendous support from a vast group of users who work in online sales and are constantly upgrading and optimizing WooCommerce.
#10 Extremely cost-effective and adaptable
When compared to other platforms, a WooCommerce solution is usually substantially less expensive. The design, fabrication, and installation of a custom web shop might take months. Depending on its size, a WooCommerce store can be up and running in a matter of days. With a custom web business, design modifications can be highly expensive and take a long time. With WooCommerce, this is a matter of incorporating cost-effective new themes. Additional features can be added quickly and at a low cost, but custom-made online shops necessitate a lengthier development process and, as a result, a bigger investment.
Conclusion
There are countless additional benefits to using WooCommerce that are not covered in this list. The platform’s professional appearance and adaptability make it an ideal alternative for small and medium-sized organizations. WooCommerce provides all of the standard needs for a fraction of the price of most other eCommerce platforms.