Try as many promotional strategies as you can if you want to promote YouTube channel
Each of these strategies for advertising your YouTube channel and increasing views will be covered in more detail below. These suggestions are all appropriate, regardless of whether you’re just beginning started or want to watch your numbers rise.
8 tested strategies for growing your YouTube channel.
1. Create captivating, must-watches title
Presentation is key in YouTube marketing. When it comes to the success of your video, titles can either make-or-break. Do you portray your material as something that is “must-see” or “meh”?
The secret to writing compelling titles is to draw readers in without using clickbait headlines. People want engaging content, and they also want to know what your film is about right away.
2.Make your videos visible by optimising them
Here are some ideas to consider: 70 percent of the top 100 Google search results include YouTube videos. Heck, just take a look. Any product or “how-to” search on Google will result in YouTube content.
In other cases, YouTube results even appear before regular blog postings or webpages.
Listen: YouTube alone ranks as the second-largest search engine in the world. On YouTube, individuals look for solutions to their issues and products much like they do on Google.
Consider your YouTube videos to be just another type of content that needs to be optimised for things like keywords and tags. You should adhere to some of the top YouTube SEO strategies to improve your chances of appearing:
3. Determine the preferences of your audience.
You should always check that the content you create is in line with the preferences of your audience. Learn about your audience and the kind of material they want to see from you before writing a blog post or producing a video.
If you’re just getting started with YouTube channel promotion, research your rivals or other video producers in your niche. See which of their videos receives the most attention and views. This can help you determine what subjects and types of videos your audience is most interested in learning about.
4. Interact with the YouTube audience
Although you might not consider YouTube to be a social network in the traditional sense, it does represent a vibrant community where users interact with each other and with content through profiles, “likes,” and comments.
Sounds quite “social,” in our opinion.
As was already mentioned, YouTube views any engagement with your visitors favourably. Engaging with your subscribers can at the very least help you develop a closer relationship with your audience. The process of “liking” comments and “pinning” a comment that you really like to send to your subscribers takes just a few seconds.
5. Make your thumbnails unique
Making custom thumbnails is one of the easiest yet most powerful strategies for promoting your YouTube channel.
Consider using your title and thumbnail together as a kind of one-two punch to draw a viewer in.
For the thumbnail, YouTube by default takes a screenshot from any given video. Unfortunately, there are occasions when the picture it takes is a hazy one of you moving the camera or a transition.
It doesn’t look good, right?
Making your own thumbnails not only gives your films a more eye-catching first impression, but it also conveys a certain level of professionalism.
Additionally, creating thumbnails doesn’t have to be difficult. To make it more standard and in line with your brand, you may even design a template using a specific font and style.
6. Promote your own YouTube videos on other websites
There’s a good chance that you and your YouTube channel cover the same themes. Cross-promote your videos when appropriate to get the most out of your older content.
As a kind of call-to-action, you may insert links inside a video’s description and invite viewers to click on them. Although the recent loss of YouTube’s annotation feature may have disappointed some, linking in your description entices visitors to watch your films all the way through rather than skipping forward.
7. Focus on Google search outcomes
As already mentioned, YouTube is really crushing it in terms of SEO.
You should advertise your YouTube channel with SEO in mind, even though you shouldn’t entirely develop material for search engines as opposed to people.
Particularly, long-form (10+ minutes) videos covering keyword-specific topics and how-to articles about products often rank highly in search engine results pages (SERPs). If you are struggling to come up with content ideas or want to capitalise on a hot industry keyword, think about how your YouTube channel marketing may help.
8. Hold an event or giveaway
A giveaway is something that YouTube subscribers adore. Promote your YouTube channel by holding a contest or giveaway to get viewers to subscribe and interact.
People can enter your contests by like your video, leaving a comment, and subscribing to your channel.
Use some of our recommended strategies when hosting a social media contest:
Ensure that you are abiding by YouTube’s rules.
Give away a product-related present if you want to draw in more people than just those looking for free stuff.
Use your imagination by include user-generated content and other novel admission criteria.
However, exercise caution while holding frequent YouTube competitions. Make sure your efforts are yielding results; else, you’ll waste time, money, and resources.