Instagram has more than 1 Billion active monthly users, and 500 million people access it daily.
How can your brand reach this potential customer pool and create new business?
Let’s look at some tips and tricks to help your brand develop a successful Instagram strategy and convert it into lead generation.
Make your business attractive.
A good first impression is something you never get again. Your Instagram business profile is where you should start.
Your leads should know what your brand stands behind, and you should try to get their attention to your products and services. https://genuinesocialmedia.medium.com/
These are some things you need to remember:
Your Instagram grid can be customized
Instagram is a visual-oriented social network. Your grid should reflect your brand’s identity. It’s like a first meeting that can lead to a relationship or sale.
To grab the attention and buy the right audience, you need to know the behaviors and interests of your buyer persona. This information will help you create visually appealing Instagram grids with the right content.
You can also adjust your strategy by revisiting your grid once every two months.
Optimize your profile description.
Your brand’s profile description is the most important piece of real estate you can use to market yourself. Use it well!
Your chances of being found on Instagram by people interested in you can be increased by using keywords and hashtags. People who have already seen your profile will be able to know if you are a good match for them.
This is an example taken from Go Pro’s Instagram profile description. It shows how the brand attracts qualified leads.
Use Instagram’s call-to-action features.
Although the opportunities to send leads via Instagram to your website are limited, they are high quality. These are the features you should take advantage of.
Link in bio
This link is the only one you have in your business profile. It can drive traffic to your website or a specific landing page. Please find the best way to convert your Instagram leads to customers by testing it.
Stories are now available.
Instagram Stories have been a popular type of content for quite some time. Brands can also link to relevant content to start their customer journey.
Click here to take action.
These buttons can be part of your business profile. They may include a link or URL to your email address, phone number, and business address.
These are important for brick-and-mortar businesses. Leads will look for your contact information on Instagram.
Insta posts that call to action
You can still activate leads by asking them to visit your website or Instagram bio, even though there are no active links.
Use specific hashtags
The hashtags in Instagram translate to search keywords, allowing leads to find your brand. You can add hashtags in your Instagram bio or to your posts.
You can only use 30 hashtags in your content. It’s best to make a list of relevant keywords and then feature them in your posts.
The three-tier strategy was suggested by Falcon’s social media manager Tondreanna Equilin, Falcon.io Social Media Manager. The reach of your post at a non-follower level will be greatly affected by the hashtag strategy. You should focus on three tiers of design when using Instagram.
Tier 1: Large, most common hashtags in your niche (ex., travel, food, and workout). This approach won’t land you content in the top posts section on hashtag pages. However, it will ensure that your content is classified within your niche.
Tier 2: Branded hashtags. These can be your brand’s hashtags or hashtags in running campaigns.
Tier 3: Less popular hashtags in your industry that are more specific to your content (ex. #foodielovernyc rather than #foodlover). Your content will be more likely to appear in the top posts section on the hashtag page if you use niche hashtags.
Make content that converts.
Your Instagram content is your main magnet for potential customers. These are some tips that you should keep in mind as you create your content strategy.
Remember the stage of the lead in your sales funnel.
Consider where your lead is in your sales funnel when creating Instagram content. Is this their first exposure to your brand? Maybe they are already familiar with your brand on a certain level.
You can optimize your social media channels and convert leads into customers by creating content that meets their needs at all levels.
Try different content formats.
Instagram gives you many opportunities to showcase your products or services. All of these are visual. Instagram even stated that it plans to focus more on video in the future.
You can now experiment and discover your audience’s sweet content spot by using photos, videos, and Stories on IGTV.
You don’t have to be new to Instagram to attract your audience.
Captions that encourage engagement are important.
While Instagram’s looks are important, you must also provide context through meaningful captions that will connect with your audience. Take your time creating your Instagram posts. Tell a story that will engage your audience. https://genuinesocialmedia.medium.com/11-strategies-for-companies-to-increase-fans-via-facebook-and-instagram-6d86f2e9b09a
Be consistent and mindful of the timing of your content.
While it’s great to experiment with different content formats, make sure you remain consistent in your brand message. Timing your posts is also important to reach the right audience across time zones and demographics.
Learn more about the best time to post an Instagram photo.
Be aware of the dimensions of video and image.
Instagram is a visual playground. Make sure to know the dimensions of your images and videos before you post.
Make the most of user-generated content.
Your followers should be the hero of social media. Let your followers be the hero on social media by sharing their opinions about you through user-generated content.