Hiring an agency to manage your PPC campaigns and inbound marketing strategy may be the ideal option if you’re having trouble handling both at the same time. However, to find the best google ads company Durham that can help you thrive, you must first research. It may be tough to understand what you’re saying if you’ve never heard the term before.
To avoid making a rash decision, undertake research and learn as much as you can about each agency you are thinking about partnering with the best google ads company. Businesses frequently employ an agency without fully understanding the services and value provided. To avoid this, you must look into the agency’s history and reputation as well as its history and reputation. Many crucial questions must be answered before signing the contract.
With this in mind, we’ve developed a list of questions to ask during your agency search to ensure you’re working with the best.
Are you aware that the company is a Premier Google Partner?
When choosing a marketing agency, you want the best of the best. To guarantee that your account is handle appropriately, look for organizations labeled as “Premier Google Partners.” This Premier title differs from a “Google Partner,” held by hundreds of organizations. Keep an eye out for agencies that have achieved the Premier level, which only a small number of them have attained.
You may be confident that partnering with one of these companies will maximize your investment. Each account has unique criteria that the team must meet, and each team member must have a diverse set of credentials. Choosing a “Premier Google Partner” company can significantly impact whether or not you get a good return on your investment. This is due to the agency devoting the time and effort required to obtain a thorough understanding of pay-per-click advertising.
Is the agency willing to communicate openly and honestly with its constituents?
It is vital to choose an agency willing to share their knowledge and abilities with you when choosing one. If an agency is handling your account, your company should be informed of what they are doing and how frequently they are doing it. The most effective approach is to maintain administrative control over your budget. You should also be able to see all of your agency’s advertising accounts, spending, and campaign results. A lack of openness on the side of an agency could suggest a lack of experience, concealment of facts, or a lack of time devoted to advertising.
What methods does the agency use to distribute its findings?
You’ll need to deal with a supplier who can connect your Google Ads and Analytics accounts for this to work correctly. You’ll be able to see how each action relates to the rest of your traffic statistics if you do this. A report that analyses and discusses any potential data trends is essential. It’s vital to understand how your company operates daily, and a respected agency can help you with that. You’ll also want to know how frequently they’ll report and in what format.
How often have you and your company communicate?
Because the success of your account is dependent on this relationship, you and your agency must create mutual respect.
It is critical to have a working relationship with your agency that values your feedback and is willing to discuss the performance of your account openly. Account questions, website improvements, and so on should be straightforward to ask and comprehend. The simplest way to ensure that your collaboration succeeds is to connect with your agency weekly or monthly to address any updates or challenges. Because of video chat software, the agency’s presence in your immediate vicinity is no longer required to establish a significant level of trust, but regular communication is.
Please let us know whether the agency has dealt with any other companies.
Even if the agency you employ does not have records of similar Google Ads accounts they have handled, providing client names may be impossible. This is an excellent sign if your agency has previously worked in your industry. Furthermore, if the agency has handled similar needs and requirements for other organizations, it means they will be able to maximize the value of your investment.
Is Google Ads part of your agency’s budget?
For example, if the company has a history of effectively using Google Ads; and generating campaigns to create traffic for its own business; it will treat your money as if it were it is own. An agency’s use of Google Ads shows that they believe in its success and are knowledgeable about campaign management. This relates to the agency’s earlier concerns about the platform’s familiarity. A company that uses Google Ads for its marketing can deliver fantastic results for yours.
Is the agency more interested in clicks and revenue?
Inquiring into the agency’s use of KPIs; can reveal a lot about whether or not the agency is a good fit for your company. Partner with an agency that cares about the quality of your campaigns; not just the quantity of people who see your ads or the number of clicks they generate. Instead, look for a firm solely focused on your sales and revenue goals. If they want to discuss how your efforts will result in money or design a whole funnel that will take leads from clicks to consumers; this type of agency will guide you to a successful end.
