The web design of a webpage is what determines its success. Websites in which the designers have taken their time with each intricate detail tend to do a lot better. Visually, your website can only take you so far, if it lacks usability, bounce rates will just increase dramatically. Websites tend to also be what people view first as opposed to going in store, so to have a good first impression will always do you wonders.
When designing a website, there are multiple areas in which multiple specialists will each have to collaborate to maximise the quality of the website. Here are 7 characteristics of good web design:
Simplicity – Sometimes when you have a lot of elements within your webpage, it can be very distracting. This could result in a customer forgetting why they came to your website. Keeping the style simple and clean will not only look visually appealing, but it also makes navigating around much easier, which is what you want, keeping customers on your website for as long as possible.
Typography – Typefaces are the main element of a website. Yes, they do have to look visually appealing, but they also need to be easy to read. If your customer can’t read the main titles of your website, what makes you think they will stay to read the rest if they don’t know what they are reading? Search engine crawl bots also like this, so make sure the content is SEO optimised, so that you can be placed higher in results. Modern sans-serif fonts such as Arial and Helvetica tend to be the best, so try to stick with those.
Consistency – Make sure all titles, fonts, sizes, buttons etc, are all the same throughout the entirety of the website. A lack of consistency seems unprofessional and doesn’t look very aesthetically pleasing. So, make sure to keep everything similar.
Mobile accessibility – We are in a day and age where phone usage is increasing dramatically. If your website isn’t optimised for mobiles, chances are you are losing about 40% of your viewership. Making sure it is actually compatible and usable is another thing to look out for. It’s no good having a mobile website if half the buttons don’t work or if the text is all disproportionate.
Colour/Imagery – A good colour combination is what you’re after. If the colours don’t match and look weird, they’ll only become a distraction leading to customers wanting to leave the site. Try to stick to 2-4 colours, with some complementary colours to balance everything out. Same thing with images, try not to use multi vibrant images a lot and stay consistent with the clean design style.
Navigation – Make sure your website is easy to navigate around. Studies show bounce rates on easy to navigate websites are about 30% lower than websites that are hard to navigate around. Follow the ‘3 click rule’ and make sure that it is easy to retain information.
We hope you now know some of the key fundamentals to a good website.
To find out more, head over to www.ridgeworks.co.uk or give us a call on 0113 216 6777.