If there’s anything that people resonate with the most, that is social media.
After the arrival of the Internet, the mode of marketing has changed by leaps and bounds. One cannot imagine a business without its social media presence. To gain the attention of the customers one needs to be continuously active on social media. Although a lot of people might argue that a good brand will not need to unnecessarily make posts on their Instagram, or Tweet on their Twitter. However, attracting customers need much more than posting on Twitter and Instagram.
It needs strategy and patience.
As a brand owner, even if you have a strong website or even if you are trying to increase the traffic to your website, you can opt to embed a Twitter feed on your website.
Nonetheless, when you embed Twitter feed on website, you get maximum traction; as Twitter has almost 330 million monthly active users worldwide.
Yet a lot of online marketers underestimate its worth. Therefore in this blog, we are going to discuss the key reasons why you should embed Twitter feed and other social media on your website.
But, How Do I Embed Twitter Feed On the Website?
You can embed your Twitter Feed on the website using any social media aggregator tool. These tools usually have a no-code process, which means that you do not have to hire a developer to maintain these tools.
Reasons Why You Should Embed Twitter Feed On Website.
There are plenty of reasons why you should embed your Twitter feed on your website. This blog will provide you with some of the best reasons for this. Continue to read to know more.
a). Boosts The Engagement Of The Website
As a website owner, it is important to maintain the traffic to your website. A Twitter feed will help you to retain visitors for a longer time than usual. This is because an engaging Twitter feed provides enough content and information for your visitors to scroll through. Your visitors do not have to leave the webpage to have a look at your Twitter account.
This also helps you to reduce the bounce rate of your website.
b). Connects With Your Target Customers
Twitter is one of the most used social media platforms. The platform is pretty much limited to 280 characters. Therefore, it has enough potential to engage your audience with very less but impactful content.
Connecting with your target audience at the first glance is a real task. This requires a friendly and welcoming touch to your website. When you embed Twitter feed, this adds a familiar connection to your website, and it further helps the visitors to know more about your business on a deeper level.
c). Makes Your Online Presence Stronger
Having a Twitter feed on your website remodels your presence on the internet. It also regulates a genuine flow of conversation with your target audience and existing customers. If you update the behind-the-scenes of your website, this will help you to stand out from the crowd. This is because people love to see the human touch of any business.
d). Introduces Your Social Media Presence
When you embed Twitter feed on your website, this helps the visitors to understand that your business is credible. This also creates social proof for your business; as a simple approval by any of your users can influence the target audience to purchase your product or service.
When you embed your Twitter feed on your website, it also promotes Twitter and other social media handles. This creates a seamless bridge between your website and your social media handles.
e). Improves The Visual Appeal Of Your Website
A social media feed enhances the visual appeal of your website. Most of the social media aggregator tools help you customize your social media widget on the website. This means you can customize the dimensions, themes, and templates of your widget according to your brand image. The best part is that they are adaptable to all screen sizes.
f). Helps You To Know The Engagement
Understanding user behavior in this digital task is a hectic task, but luckily, when you embed a Twitter feed on your website, it helps you to understand the user behavior. You can also track the engagement on your page. You will know what type of content is working for your website.
This will help you to plan the Twitter content beforehand.
Twitter, as a platform, might seem a very bounded platform; since you can use only 280 characters on this platform to express your opinion. However, as a brand, it is a highly beneficial platform. You can use it to post short but impactful Tweets, which will engage your visitors on your website and Twitter followers as well.
Opting to embed Twitter feed is a win-win situation for any brand or business owner.
So try it and hit your revenue goals.