Online shopping has simplified our lives. Not only can we order the things at the doorstep, but we can also view a range of products at our fingertips. We also personalize the products in the way we want. Today. there’s no limit to products and preferences. As fascinating as this online adventure sounds, it also makes owning an eCommerce store challenging. The market is saturated. Both: online shoppers and businesses keep looking for a more personal touch, such as provided by a web to print storefront software.
A personalized touch is one way to draw more customers. This post contains 5 tips you need to make your eCommerce store more competitive.
- Step into Customized Product Offerings
What does an eCommerce store do? It merely shows products, allows online purchasing and delivery. This is normal in the digital era. An online customized products store can make it different. You can provide customers with custom products and printing services. Besides, an integrated product design tool can make the products one-of-a-kind. After all, it’s the customers who create their own products.
When you have web2print store software, you can interact with your customers at a high level. For instance, on the checkout page, you can provide them with options to add comments regarding the products they designed. This way, you can understand their specific requirements. If there are any changes required in the design, they can re-design it. For any flaws or loopholes in the designed file, you can send them an email about it.
With this two-way conversation, you and your customers can stay on the same page. Further, it will make your customers feel special.
- Keep Your Offering Apt for Everyone
To gain popularity, you need to provide your customers with cool products. Everyone says,” Research and provide products that your customers are looking for. Make sure they are different from others.” But what no one tells you is what you should sell.
You keep thinking if you should sell apparel, shoes, stationery, or something else? With web to print storefront, even the sky is not the limit. Instead of thinking of one kind, you can sell all the products that have a printable surface. They can be apparel, shoes, mugs, pen drives, cards, pillow covers, gifts, signs, posters, stationery, and more.
Everything can be quirky, funny, inspirational, and unique.
A storefront with a product design tool will make sure of it. In addition, you don’t need to worry about handling all the orders and products. If your eCommerce can manage millions of products of one kind, it definitely can handle variety too. If you add web to print software, it comes with an ERP system that manages all the operations. So, don’t waste your time thinking about what and how. Simply start selling everything.
- Offer Faster Turnaround Times
How fast you can deliver defines how many orders you will receive.
Once customers order the products, they can hardly wait for delivery. In fact, in Amazon’s “one-hour delivery” era, it’s necessary to be super fast. So, make sure to provide your customers with estimated delivery dates, flexibility to choose dates, and customization options.
Also, allow customers to add notes, comments, and instructions for delivery. If possible, provide same-day delivery services. To manage all these delivery activities, you can add an extension to your eCommerce store or bring in an all-inclusive web to print storefront. With deliveries on time, you can handle order management and serve more in less time.
For better customer service, offer multiple payment options. Allow them to pay via PayPal, Google Pay, Apple Pay, Stripe, and other credit and debit cards. Loyalty programs on online payment and purchase limits can further add up the sales.
- Create a Lasting Impression
“The first impression is the last impression.” We often hear this from everyone around us. If it’s a brick and mortar shop, interior designers guide in designing the shop layout conveniently. Similarly, you should design your online store in a way that appeals to customers. It should be easy for them to view, surf, purchase, and perform other website activities. The navigation should be smooth. There should be clear buttons for particular actions.
Your store should resemble your brand and the products you sell. Because it would help target 93% of shoppers, for whom visual appearance matters more while shopping.
While designing, look out for those tiny elements: logo, color, white space, proper arrangement, product listing style, header, footer, and everything in between. Make sure to use customizable themes. They will allow you to customize the home screen and entire layout anytime.
A web to print storefront will enable you to customize everything with simple drag and drop. You can add custom CMS pages to provide quality content, themes, and templates to change the feel and look of the store, etc.
- Thrive for Better Reach
SEO is one of the key aspects when you’re leveling up your eCommerce store. No SEO can result in no customers. And this is why businesses should leverage SEO.
While you host your website, make sure to include meta description and relevant keywords. Add proper product description so that search engines can know what the product is and help customers looking for it. The better you will optimize your website, the more are the chances of ranking on the first page.
For example, you sell custom greeting cards, and someone is looking to buy one. If your eCommerce store is well optimized, there are higher chances of your greeting card and store being visible. Google or Bing searches would show your products or your store on the top.
This is what your goal should be if you want to thrive in business.
You can also bring in a marketing team to improve your SEO. They would help you with campaigns, on-page optimization, and other relevant stuff to build brand credibility and reach a wider audience.
Get a Competitive Edge
Going online gives you immense opportunities to expand your business. And yet, it brings in challenges and competition. Following the tips mentioned above can give you a competitive edge. So, explore, experiment, and expand.
Make the web to print storefront software a part of your journey. Remember, customers are looking out for businesses that can provide quality products and services as you do.